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Inbound Marketing

Why it’s Necessary to Develop Negative Buyer Personas

Creating negative buyer personas can help you fine-tune your marketing strategies. Making sure that you’re speaking to the right types of customers is a key element in creating and successfully executing a marketing strategy. In a way, identifying your ideal (and not so ideal) customers is a lot like dating. You need to know about the characteristics that are not a good fit for you just as much as you want to outline exactly what you’re looking for in a partner. The Basics of Negative Buyer Personas Overall, a buyer persona is a fictional representation of your ideal customer that is built on real data as well as general market […]

cnxt_dev
cnxt_dev
2019/05/03 08:00
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Analysing User Behaviour: Frequency and Recency

Wondering how loyal your website visitors are? These stats will tell you. Google Analytics is a platform that’s rich with data, providing businesses with key information on how users interact with their websites. However, your GA data is only as valuable as how well you’re able to interpret it. Regardless of your role in your organisation, it’s always helpful to know how to interpret the data that appears in your GA reports. Today, we will be looking at frequency and recency and why these stats are important. Frequency & Recency: A Brief Definition Frequency and recency will give you a good idea of how loyal your website visitors are. Frequency […]

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cnxt_dev
2019/04/01 08:00
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Creating Google Ads that Crush Low Conversion Rates

If you will be spending more of your marketing budget on Google Ads this year, here is how to ramp up your advertising game. Whether you’re still new to Google Ads or you want to make sure that you see a better ROI than last year, this article aims to provide you with some helpful tips that will help you create stronger PPC ads. Even though digital marketing is forever changing at a rapid pace, Google Ads is still one area where businesses can apply classic advertising and marketing principles. To create an effective Google ad, it’s still vitally important to understand human psychology and to pair this with how […]

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cnxt_dev
2019/03/29 08:00
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Top 6 Google Analytics Plugins for Your WordPress Site

It’s never been easier to add Google Analytics to your WordPress site. WordPress is one of the most popular and versatile website platforms around today, giving you everything you need to create a robust online environment that meets the needs of different types of customers. WordPress plugins make it easy to add advanced functionality to your site without having to delve into your code or hire a developer for the job. Google Analytics is one of those applications that require you to add code to the header of your site in order to track website visitors, acquisition and campaign performance but there is a plugin for that too! What’s more, […]

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cnxt_dev
2019/03/27 08:00
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Should You Extend The Google Analytics Data Retention?

With GDPR in full effect, this is what you need to do about your data retention settings in Google Analytics. In case you missed it, The General Data Protection Act came into effect in May 2018 and even though the European Union mandated this initiative, all online businesses were affected by GDPR, particularly in terms of remarketing, analytics and data collection. Since Google plays such an integral role in online business, naturally they needed to make some changes too. Google Analytics & GDPR Consent Prior to the implementation of GDPR, Google released updated policy requirements that are linked to their advertising features. Google stated that, “When using Google Analytics Advertising […]

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cnxt_dev
2019/01/21 08:00
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KOBIT, winner of the IE-KMD MEDIATECH VENTURE DAY Pitch Contest 2018

IE-KMD MEDIATECH VENTURE DAY TOKYO Pitch Contest in English won by Access Analysis SaaS “KOBIT” November, 28 of 2018 at 21:30, at the pitch contest of “EI-KMD MEDIATECH VENTURE DAY TOKYO” held by Keio University Graduate School of Media Design and MBA courses specialist IE Business School in Spain, shares KOBIT, provided by the company Creator’s NEXT (Head office located in: Shinagawa, Tokyo. CEO: Nozomu Kubota) was the winner of the contest. The event was celebrated in the Plug and Play in Shibuya, Tokyo. Sponsored by Spain Chamber of Commerce in Japan, TECH IN ASIA, CREAM. The contest was realized in an elevator pitch format that competes for good or […]

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cnxt_dev
2018/11/29 08:27
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About us KOBIT

  Creator’s NEXT was born in 2004 from the mind of Nozomu Kubota, with the objective to assist in the development of digital marketing companies. Offering solutions adapted to their clients and new ways to increase their benefits in the online domain. Thanks to continuous conversations with digital marketing companies, arose the need of seeking a solution to all those digital marketing professionals that spent too many hours creating reports in Google Analytics. What if those wasted hours were invested in developing their creative side instead of mere data compilation tasks? – Nozomu Kubota Creator’s NEXT – Vision Creator’s NEXT is pleased to introduce KOBIT KOBIT born with the objective […]

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cnxt_dev
2018/11/05 10:09
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Tips for managing and implementing feedback from your customers’ customers

As a business that provides white label solutions, your primary focus is generally on finding new customers who have a need for your product and making sure that they’re happy with your solution. What many white-label solution providers tend to forget about is that the opinions of your customers’ customers matter just as much. Customer feedback is what’s going to help your business address any shortfalls and expand. However, to do this effectively, all customer feedback needs to be taken into consideration. Satisfying clients and end clients White-label solutions providers have to take a slightly different approach to do business because they need to take the goals of two different […]

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cnxt_dev
2018/09/03 08:00
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