Web Analytics

Web Analytics

Google Analytics Custom Events – The How and Why

Find out how to boost your conversions by setting up and tracking events on your website. Google Analytics boasts a number of useful features, providing businesses with in-depth data on their websites and how customers are interacting with their brands. Goals and Events are two features that work hand-in-hand to give you an overview of how your website visitors are engaging with specific elements on your site. While some people might argue that you only really need to use Goals to track how users are moving through your customer journey, there are certain elements that just can’t be tracked with Goals, this is where Custom Events come in. What Custom […]

cnxt_dev
cnxt_dev
2018/11/14 08:00
SEO

An Introduction to Using UTM Parameters

The benefits of UTM parameters and how to use them to track your marketing campaigns. A key part of being successful online is knowing where your website traffic is coming from as well as which of your campaigns are delivering the best results. Your website analytics will tell you exactly where your traffic is coming from but how do you know which guest blog posts, Facebook campaigns or Tweets are driving the most traffic to your site? The answer lies in UTM parameters.   UTM Parameters: A Recap Simply put, UTM parameters are the tags that you add to the end of a URL that will give you specific details […]

cnxt_dev
cnxt_dev
2018/10/19 08:00
Web Analytics

Basic Analytics for those who hate Analytics – Part 3: Analyzing Your Data

In part three of the KOBIT guide to Google Analytics, we’re going to show you which metrics matter the most and how to create goals. Now that you’re all set up, have created your different views and have applied the relevant filters, how do you use your data to grow your business? Google Analytics certainly gives you access to a wealth of information but it helps to know where you can find your most valuable information so that you can use it to make informed business decisions. Key Google Analytics metrics for every business owner Below are the metrics that you should be paying attention to if you want to […]

cnxt_dev
cnxt_dev
2018/10/05 08:00
Web Analytics

Basic Analytics for those who hate Analytics – 2: Creating Views and Filters

In part two of the KOBIT guide to Google Analytics, we’re going to show you how views and filters are beneficial to data analysis. To make data analysis that much easier, Google Analytics gives users the option to create and apply filters to their data. This allows you to segment your website data so that it only includes specific types of traffic or information and excludes any unwanted data. While filters can be applied at an account level, it’s highly recommended that you first create different data views before you apply any filters. In case you missed out on Part 1 of this guide, click here. What is a View […]

cnxt_dev
cnxt_dev
2018/10/03 08:00
Web Analytics

Basic Google Analytics for those who hate Analytics – 1: Getting Set Up

In part one of the KOBIT guide to Google Analytics, we’re going to show you how to get set up. There are a lot of different tools and platforms that make it easier for digital marketers to do their jobs and Google Analytics is one of them. If you have a business website, setting up Google Analytics is a must. This free analytics tool allows you to monitor the performance of your website so that you can give your visitors the best possible online experience with your brand. Google uses a tracking code to record the activity of users who visit your website, giving you access to a wealth of […]

cnxt_dev
cnxt_dev
2018/10/01 08:00
Web Analytics

How to Make the Most of Google Analytics Views

Want to view your website data in a different context? These are the Google Analytics views you should be using. Filters and views are the foundation of your Google Analytics reports and when used correctly, can help you view your data in an entirely different context. How you view your website data will directly impact various different businesses decisions and outcomes, which is why it pays to know how to work with Google Analytics views in the most efficient way possible. Understanding Google Analytics Views There are four main levels that make up a Google Analytics account, including: The account user The analytics account The property The view Each Google […]

cnxt_dev
cnxt_dev
2018/09/17 08:00
Web Analytics

How to Use the Conversion Probability Report in Google Analytics

Everything you need to know about the new conversion probability report in Google Analytics. Google has been making a lot of changes lately, which includes the addition of new marketing tools and reports. Conversion probability is a new Beta report from Google Analytics that gives brands the ability to see how likely it is that a user will convert. In this report, users are assigned a value between 1 and 100, 1 being someone who has very little chance of converting. The primary benefit of this report is that it will show you exactly which conversion paths are delivering the best results. It will also give you an idea of […]

cnxt_dev
cnxt_dev
2018/09/14 08:00
Web Analytics

How to Use Google Analytics as a B2B Lead Generation Tool

Looking to generate more leads for your business? Google Analytics can do just that. There are a number of ways that you can generate leads for your business but sometimes, you need some extra help, this is where Google Analytics comes in. If you have Google Analytics set up on your website, you already have access to a wealth of data that can be turned into B2B leads for your business. You simply need to know where to look. Using Google Analytics as a lead tool The reality is your website is generating leads for you all the time. Visitors that are navigating to your site are obviously interested in […]

cnxt_dev
cnxt_dev
2018/09/07 08:00
Web Analytics

Is a Google Analytics Academy Course Really Worthwhile?

Find out what courses the Google Analytics Academy offers and whether they’re worth pursuing. If there’s one thing that all digital marketers know to be true, it’s that continuous learning is not an option. Google is responsible for some of the top digital marketing tools of today and they’re the world’s leading search engine. The Google Analytics Academy is another one of their many offerings and promises to leave marketers with the knowledge they need to really benefit from Google’s products. So, are these courses actually worth your time or are they simply designed to bring more awareness to Google’s products? Courses offered by Google Analytics Academy These are the […]

cnxt_dev
cnxt_dev
2018/09/05 08:00
SEO

Key Google Analytics Metrics for Every Startup

Running a startup? These are the Google Analytics metrics you should pay attention to. Businesses of every size, all over the world, rely on Google Analytics to understand their website traffic and how their content and campaigns are performing. However, what many businesses struggle with is knowing what data and metrics to pay attention to based on their specific goals. Why use Google Analytics at all? If you’re just starting out, chances are your online presence is going to play an important role in the success of your startup. You will be pressed to find a business today that doesn’t rely on the web to attract new customers and make […]

cnxt_dev
cnxt_dev
2018/08/17 08:00
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