Web Analytics

Web Analytics

Google Analytics Key Metrics for Online Schools

The metrics that every online school should be focusing on to grow their site. Whether you’ve just launched an online school or you’re looking to improve your current website, Google Analytics is a highly-effective tool for finding out exactly what works and which parts of your site can be improved. By understanding how visitors are interacting with your site, you can make the kinds of adjustments and improvements that will appeal to visitors and encourage them to not only spend more time on your site but convert too. Key website metrics for online schools Below are the metrics that you should be focusing on if you’re running an online school: […]

cnxt_dev
cnxt_dev
2018/08/15 03:21
Web Analytics

A Business Manager’s Guide to Google Analytics

Important Google Analytics metrics that every business manager should be paying attention to. If you have ever stared blankly at an online report from your marketing department, this is the guide for you. Google Analytics (GA) is a key tool for every business as it provides invaluable data and information that can boost your turnover and help you make better business decisions. At a first glance, however, the GA platform can seem a bit overwhelming, especially if a lot of the metrics aren’t terms that you deal with on a daily basis. Fortunately, as a business manager, there’s definitely no need to understand GA inside and out but there are […]

cnxt_dev
cnxt_dev
2018/08/06 08:00
SEO

How to stop tracking your IP Address from Google Analytics

Make your Google Analytics reports more accurate by excluding your IP address. If you’re managing a website, chances are you’ve already installed Google Analytics in order to track visitor stats. Google Analytics is an essential tool and a powerful one at that, allowing you to give your visitors the best possible experience with your brand. However, unless you’ve told Google Analytics not to track your IP, chances are your reports are going to be slightly skewed, which means you’re not getting an accurate representation of your data. Fortunately, it’s incredibly easy to exclude your IP address in order to increase the accuracy of your reports. How to block your IP […]

cnxt_dev
cnxt_dev
2018/07/27 08:00
Web Analytics

Track and Report: a Deep Insight to eCommerce Analytics

How to setup eCommerce Analytics and use it to boost online sales. Unlike a physical retail store, when you’re running an online store you can’t engage with customers face to face, making it difficult to gauge their reactions, understand which products they’re most interested in and find out whether they’re happy with the service, which is where analytics comes in. Analytics tells a story, helping you to better understand your customer’s journey and how you can improve your selection of products as well as the customer’s overall experience. By choosing not to track and report on your store’s performance, you could end up costing your business a lot of time […]

cnxt_dev
cnxt_dev
2018/07/25 08:00
SEO

Stop Making These (Fatal) 12 Mistakes In Google Analytics

These are the Google Analytics mistakes that could be affecting your online marketing efforts. When it comes to digital marketing, tracking and measurement are key. Luckily, Google Analytics makes this pretty easy. If you’re like most marketers who rely on reports and insights from Google Analytics in order to better understand your audience, content, and campaigns, it’s imperative that you use this tool correctly. However, there are a few mistakes that you could be making that could derail your online marketing efforts. 12 Google Analytics mistakes to avoid at all costs Below are some of the most common mistakes that marketers make when using Google Analytics. Fortunately, most of them […]

cnxt_dev
cnxt_dev
2018/07/13 08:00
SEM

The All-In-One Tool from Google: An Introduction to Google Marketing Platform

Wondering what Google Marketing Platform is all about? This is what you need to know. The digital marketing world of 10 years ago is almost unrecognizable when compared to how we approach digital marketing today, with customer data, privacy and experience being top priorities. Today’s consumers are far more in tune with marketing and how their data is being used, which means that marketers need to find ways to put privacy front and center if they want to appeal to their target audience. Since online marketers are always on the hunt for tools and solutions that will help them better understand their customers, Google decided to lend a helping hand […]

cnxt_dev
cnxt_dev
2018/07/02 08:00
Web Analytics

The All-In-One Guide to Social Media Analytics

Understanding social media analytics, which tools you should be using and the metrics that matter the most. Gone are the days when having a Facebook page and collecting as many Likes as possible was the height of social media success. Today, social media provides businesses with a platform to not only engage with their customers but to learn more about them too. With countless consumers using social media to express themselves, shop, engage and consume content, it has quickly become one of the most powerful tools available to businesses today. Social media analytics explained So what is social media analytics exactly? Social media analytics refers to the process of collecting […]

cnxt_dev
cnxt_dev
2018/06/25 08:00
Web Analytics

A Step-By-Step Guide to Configuring Goals in Google Analytics

A basic guide to understanding Google Analytics goals and how to set them up. While adding a simple UA-code to your website is a great start for tracking activity on your website, Goals take things one step further. The Goal functionality in Google Analytics allows website owners to track how many users landed on a particular page, stayed on their site for a specified amount of time and triggered a conversion or event. Goals offer additional, valuable information on the user journey throughout your site and what’s possibly preventing customers from converting or spending more time on your site. Key Types of Goals Below is a list of the types […]

cnxt_dev
cnxt_dev
2018/06/15 08:00
Web Analytics

Google Analytics 360: A Guide to Advanced Customer Analysis

A look at the recent changes made to Analytics 360 and what it means for your business. In an effort to help brands better understand the customer journey, Google has launched Advanced Analysis for Google Analytics 360 customers. The main purpose of this update is to help businesses gain a deeper understanding of how users interact with their site so that they can optimise and improve their customer journey. The tool is currently available in beta and offers three new reports: Exploration, Segment Overlap, and Funnels. Let’s look at each of these new reporting tools in detail. A look at the new Advanced Analysis reports in Analytics 360 Once you […]

cnxt_dev
cnxt_dev
2018/05/25 08:00
Web Analytics

Anticipate to their needs: the key of Predictive Analytics

Predictive analytics is a science that predicts future events based on historical data. It leverages a variety of statistical techniques for data mining, pattern recognition, statistical modeling, and machine learning. Predictive analytics, predictive modeling and the technology it powers has turned out to be one of the most exciting techniques in the marketing toolbox. According to a recent study, 32% of US marketers plan to use their data to predict customer trends in the next five years.

cnxt_dev
cnxt_dev
2018/05/21 06:11
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