Web Analytics

Web Analytics

GDPR in 2019 – Where to From Here?

Data has become a big deal and there’s no doubt that 2019 will be filled with changes that will continue to impact business globally. Even though businesses were frantically making changes last year to comply with the General Data Protection Regulation (GDPR), it’s still not entirely apparent what effect this new policy has had. This means that businesses should be prepared for further changes over the course of 2019. GDPR: What to Expect in 2019 Here is some of what businesses can expect. Big Data Will Come Into Play As GDPR continues to change how businesses tackle data storage and usage, big data ethics will start being affected too. Data […]

cnxt_dev
cnxt_dev
2019/02/18 08:00
Web Analytics

7 Ways to Study Data Science for Free

Looking to learn data sciences but not sure where to start? Here are some resources to get you going. A study by IBM showed that the demand for data scientists will grow by 28% by 2020, a number that is sure to increase in coming years. With big data technologies becoming far more affordable and accessible, all business sectors are taking advantage of data and are using it grow and innovate in new and exciting ways. Data science is opening up the door to exciting career opportunities for those who want to be a part of this innovative field. Fortunately, this is one area that doesn’t necessarily require you to […]

cnxt_dev
cnxt_dev
2019/02/06 08:00
Web Analytics

How Embedded Analytics Can Change the Way You Do Business

A closer look at the far-reaching benefits of embedded analytics and how it can change the way you view and use your data. Data and analytics go beyond dashboards and basic reports. For a business to truly benefit from data, it needs to be put in front of the right user at the right time – this is where embedded analytics comes in. While business intelligence tools collect and analyze data in an effort to support business decisions, embedded analytics incorporates these capabilities into a user’s applications and systems.  In a nutshell, embedded analytics presents users with data that is relevant to their daily activities within the applications they’re using. […]

cnxt_dev
cnxt_dev
2019/02/01 08:00
Web Analytics

Instagram Analytics: Measuring the Metrics That Matter

A closer look at the Instagram metrics that really matter and the best tools to track your performance. Instagram is 1 billion-users strong, making it one of the most popular social media apps around today. People love engaging with brands and a report by Make a Video Hub showed that Instagram receives 58 times more engagement per follower than social media powerhouse, Facebook, making it rife with opportunity for brands looking to reach an engaged audience. It does, however, appear that Instagram tends to play a more top-level role in conversions though, creating awareness more than sales. It’s still important to know how your brand is performing though and whether […]

cnxt_dev
cnxt_dev
2019/01/18 08:00
Web Analytics

A Basic Guide to Google Analytics Intelligence

What you need to know about Google Analytics Intelligence and how you can use it in your business. If you’re new to Google Analytics or you’re managing large volumes of data, the Google Analytics Intelligence feature can make your job a little easier. Using language processing technology, Google now makes it possible for users to ask questions about their data instead of having to sift through several tabs to find the information themselves. From questions about the basic performance of your website to measuring goals, the Intelligence feature can provide you with the answers to your data-related questions. Get Immediate Answers to Data-Related Questions Using plain English, you can ask […]

cnxt_dev
cnxt_dev
2019/01/11 08:00
Web Analytics

How to Use the AIDA Model to Increase Your Profits

The very best marketing campaigns consist of four steps. Here is how you can apply them in your own business using the AIDA model. The AIDA model has become a core principle in modern marketing and advertising with many marketers claiming that missing just one of the four AIDA steps could cause a campaign to fail completely. However, there are some exceptions to this rule. Some campaigns don’t actually require all four steps so you will need to use your own judgement. For example, a campaign that is aimed at growing brand awareness isn’t going to require the Action step, but if you know that a campaign does require all […]

cnxt_dev
cnxt_dev
2019/01/09 08:00
Web Analytics

How to Implement Google Analytics on Your WordPress Site

Find out how your WordPress site is performing by implementing Google Analytics. Every business owner should have a view of how their visitors are interacting with their website and content, and Google Analytics is one tool that makes this possible. Google Analytics offers a wide array of data that will help you create stronger content strategies, refine your customer journey and improve your SEO efforts. It will also give you the ability to create goals and track your site’s performance against on those goals so that you know exactly what’s working and what isn’t.   If you’re running your site on the WordPress platform, implanting Google Analytics is very easy. […]

cnxt_dev
cnxt_dev
2019/01/07 08:00
Web Analytics

Reduce Your Bounce Rate Using these 8 Proven Methods

If you’re just not seeing the website stats you’re hoping for, your bounce rate could give you a clue as to why that might be. There are a couple of things that a website owner never wants to see when they login to their analytics dashboard and a high bounce rate is one of them. When visitors are only spending a few seconds on your website, it starts to directly impact your conversion rates as well as your turnover. And what once seemed like a seemingly small stat in the bigger scheme of things now has a lot more power. Bounce Rate Benchmarks Obviously the lower your bounce rate the […]

cnxt_dev
cnxt_dev
2018/12/24 08:00
Web Analytics

Google Analytics Custom Events – The How and Why

Find out how to boost your conversions by setting up and tracking events on your website. Google Analytics boasts a number of useful features, providing businesses with in-depth data on their websites and how customers are interacting with their brands. Goals and Events are two features that work hand-in-hand to give you an overview of how your website visitors are engaging with specific elements on your site. While some people might argue that you only really need to use Goals to track how users are moving through your customer journey, there are certain elements that just can’t be tracked with Goals, this is where Custom Events come in. What Custom […]

cnxt_dev
cnxt_dev
2018/11/14 08:00
SEO

An Introduction to Using UTM Parameters

The benefits of UTM parameters and how to use them to track your marketing campaigns. A key part of being successful online is knowing where your website traffic is coming from as well as which of your campaigns are delivering the best results. Your website analytics will tell you exactly where your traffic is coming from but how do you know which guest blog posts, Facebook campaigns or Tweets are driving the most traffic to your site? The answer lies in UTM parameters.   UTM Parameters: A Recap Simply put, UTM parameters are the tags that you add to the end of a URL that will give you specific details […]

cnxt_dev
cnxt_dev
2018/10/19 08:00
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