Understanding Google’s Index Coverage Report
What you need to know about the changes made to Google’s Index Coverage Report. Over the last year, Google has made a number of exciting changes to their Search Console, one of which was the revamp of their Index Coverage Report. When it comes to SEO, knowing whether Google is crawling your website and what your index status is, is incredibly important. It indicates how successful your SEO efforts have been and what changes you need to make should certain pages not be indexed. Monitoring your index status is an SEO activity that should be performed on a regular basis and Google’s Index Coverage Report has always been an effective […]
Mismatched Data: Facebook vs Google Analytics
Understanding the data differences between Facebook and Google Analytics and how to report on your campaigns. Data is the holy grail of marketing but with the large number of tools and platforms available, it can sometimes be difficult to decide which data is the most accurate and what you should be using to determine the success of your online marketing efforts and Facebook campaigns. Ideally, there shouldn’t be more than a 10% – 15% discrepancy between your Facebook and Google Analytics data.
10+1 Inbound Marketing Campaign Metrics You Shouldn’t Ignore
How to effectively measure the success of your inbound marketing campaigns using your analytics data. Your analytics tell a story, a story about your customer’s journey to your website and how they interact with your brand. It also tells a story about your marketing campaigns and whether or not they’re producing the results you were hoping for.
A Guide to Creating a Customer Behaviour Chart Using Google Data Studio
How to use Google Data Studio to create a visual representation of customer behaviour on your website. The advancement of digital technology means that data now plays a far more important role in B2B marketing than ever before. Easy access to data and data analysis tools means B2B marketers can better support their sales teams using a more strategic approach to prospecting. Behavioural targeting is one of the most effective ways to segment customers and prospects based on their recent online behaviour in order to approach them with an offering that’s more relevant to them.
What Is Considered a Good Percentage of Bounce Rate?
Today everybody talks about bounce rate and, surprisingly, everybody has a different opinion on what is considered a good percentage of bounce rate. Before shedding light on the most advanced issues, let’s first clarify what the bounce rate is. What is the Bounce Rate Bounce rate is the metric that shows the percentage of the people that come to visit your website and exit before doing anything.
What You Should Know Before Implementing HTTPS Services for Your Website
In October 2017, Google Chrome started to show a padlock with a red “X” for every site without HTTPS. Conversely, if the website you are visiting uses HTTPS, a green locked padlock will be shown to your visitors. For sure, this is drawing more and more attention to the websites that do not use HTTPS and are potentially insecure. It is clear that Google vision on the future of the Internet is that it should be secure and all sites will be served over HTTPS. But what is the reason for this change?
What are the (not provided) keywords and how to unlock them
What is the ‘not provided’ problem I think that every marketer has already encountered the (not provided) parameters in Google Analytics. These are the keywords used by people in order to find your website. Google knows these keywords but chooses not to share them with you. We are aware of how this is making it difficult for you to track SEO KPIs and, at the same time, find out which keywords worth investing in. For example, let’s suppose that your conversion rate for a particular page suddenly increases. You practically have no means to access the relevant data and establish what organic keywords you need to target.
Is your web fully responsive? Analyzing the Accelerated Mobile Pages (AMP)
In the last couple of years, mobile internet traffic skyrocketed. Today, visitors interact with your website and convert based on the content delivered to their mobile devices at the right moment. A recent statistic shows that in 2017, 50,3% of all mobile traffic was mobile and in the first two months of 2018 that percentage grew to 52,2%. As a direct result, there are also more Google searches initiated from mobile devices than from desktop. Maybe your web business fared pretty well until now but if you want to continue to increase your revenue in the future, you should understand that this is a major behavioral shift.
5 ways to monetize data from your website
If you are like most of the online business these days, you are probably sitting on a huge amount of data. Also, chances are that you are looking for ways to monetize it. From the technology point of view the conditions are ripe: massive volumes of both structured and unstructured data are available storage costs are continuously decreasing business intelligence an data analytics solutions are mature
Which Metrics in your Analytics Reports You Should Put Your Eyes On?
To run a successful business on the web, you need to engage in a continuous process of refining and improving your online marketing approach. A low performing web page will damage your brand. But first, you have to understand where the problem or the problems lie. As Lord Kelvin once said: “If you cannot measure it, you cannot improve it”.