Social Media in 2019: Where Should Your Brand Be?
Social media isn’t going anywhere in 2019 but these are the apps and platforms you should be focusing on. If there’s one thing that brands have learnt in recent years it’s that if you want to reach your target audience, you need to know where they spend their time online. Yes, conventional media such as print and television still have their place but in a world where consumers prefer a personalised experienced at every turn, the internet is still the most lucrative place to promote your brand. Over the last decade, social media usage has skyrocketed and the ways in which consumers use social media has changed too. Social media […]
Dealing with the 4 Basic Types of Customers for your e-Business
If you want to appeal to different types of customers, you need to understand what makes them tick. There really is no one way to deal with a customer. Every customer thinks differently, has their own set of preferences and makes decisions in a unique way. In order for a business to thrive in an ever-changing marketplace, it helps to know how to approach different customer segments that have a specific set of personality traits. By having a good understanding of what goes on in the minds of different types of customers, you can design a more effective approach across multiple different platforms. The 4 Main Types of Customers While […]
How to Apply Neuromarketing to Your Campaigns in 2019
The basics of neuromarketing and how it can be used to drive more conversions. Neuromarketing is a concept that has been around for quite some time but is still one of the most effective ways to optimise your marketing campaigns without needing to pay for additional advertising. Understanding the Basics of Neuromarketing Neuromarketing takes the principles of neuroscience and neuropsychology and applies them to marketing. Neuroscience looks at both the function and the structure of the brain as well as the nervous system, while neuropsychology looks at aspects such as emotion, behaviour and cognition and how they’re linked to one another. These principles help brands and marketers to better understand […]
Persuasive Copywriting Tips to Skyrocket Your Conversions
How to get users to convert using highly-engaging online copy. Getting sales copy to produce a return on investment is one of the most common challenges that businesses face. Let’s start by saying that there is no magic formula that is going to boost your conversions overnight. Copywriting is a skill that needs to be honed and paired with the motivations, needs, and desires of your target audience in order for it to be effective. The right copy has the potential to convince the reader to trust your brand and take the action that you’re proposing, whether it’s making an online purchase, downloading an ebook or signing up for a […]
Why You Need a Guest Blogging Strategy in 2019
Adding guest blogging to your content marketing strategy could skyrocket your results. When used strategically, content marketing is a powerful tool that can generate exceptional results. Guest blogging is one aspect of content marketing that has massive potential yet not many brands are actually utilising it. It’s a mutually beneficial arrangement that provides third-party sites with fresh new content while giving businesses the opportunity to boost brand awareness and drive targeted traffic directly to their websites. Guest blog posts should not be seen as just another promotional tool either, it’s a chance for brands to establish themselves as experts in their industry while driving people to their websites where they […]
Will I Be Penalized for Duplicate Content?
A closer look at how duplicate content really affects your SEO rankings. There are a number of different debates around SEO rankings and the factors that can make or break your website – duplicate content is one of them. There is a lot of different information floating around about whether or not duplicate content can affect your SEO rankings but the truth is that many people are still misunderstanding how Google treats duplicate content. What is duplicate content & why does it matter? Duplicate content is defined as any copy that appears online in multiple places. This means that content needs to appear at one or more URLs for it […]
Increasing Your Business Profits Using Geomarketing
What Geomarketing can do for your business and how to implement it. The more specific and relevant your marketing can be, the higher your chances of success, which is why location is such an important factor. There are a number of different ways to incorporate location into your marketing campaigns but the goal is always the same: get your message seen in the right place, at the right time. According to a report by Factual, 8 out of 10 marketers stated that location-based marketing grew their customer base by 85% and their customer engagement and response rates by 83%. Location-based marketing using a mobile app might be a simple concept […]
How Long Should Your Blog Posts Really Be In 2018?
When it comes to creating content that online users want to read, length matters. Content has become a core part of almost every brand’s online marketing strategy and there are a number of aspects that determine how successful a piece of content will be. From using the right keywords and eye-catching images to making sure that your content is original and engaging, it requires a lot of effort. One debate that has been ongoing for many years now is how long your content should be for it to be effective. Long vs. short form content There are many different benefits associated with creating short and long-form content, and what works […]
Do We Have Too Much Unnecessary Content About Digital Marketing?
Content is a valuable thing, and we should keep it original and thoughtful What is the difference between a “traditional” marketer and a digital one? And then, what is the difference between traditional marketing and digital marketing? We need to start with these questions if we are to understand that we have too much useless information about the digital side of the marketing. Actually, we have too much content on the digital side of everything, starting from content creation to marketing to sales and lead generation. So, let us begin with defining what is marketing in general and what digital marketing really is. Digital Marketing vs. Traditional Marketing Look at the table […]
Tips for Tapping into the Power of Nostalgia Marketing
How retro marketing tactics can help you reach out to customers in a whole new way. From Pokémon and Vinyl to Nintendo Classic and Nokia’s infamous 3310, retro products from our past are making a swift comeback. What is it about the good old days that put such a big smile on our faces? Probably the fact that our world seems to be evolving at a speed that we can barely keep up with and these subtle memories from our past take us back to a simpler time, a time when the internet didn’t put so much pressure on us to be perfect. Everyone has something in their home that […]