Inbound Marketing

Branding

Do We Have Too Much Unnecessary Content About Digital Marketing?

Content is a valuable thing, and we should keep it original and thoughtful What is the difference between a “traditional” marketer and a digital one? And then, what is the difference between traditional marketing and digital marketing? We need to start with these questions if we are to understand that we have too much useless information about the digital side of the marketing. Actually, we have too much content on the digital side of everything, starting from content creation to marketing to sales and lead generation. So, let us begin with defining what is marketing in general and what digital marketing really is. Digital Marketing vs. Traditional Marketing Look at the table […]

cnxt_dev
cnxt_dev
2018/10/10 08:00
Inbound Marketing

Tips for Tapping into the Power of Nostalgia Marketing

How retro marketing tactics can help you reach out to customers in a whole new way. From Pokémon and Vinyl to Nintendo Classic and Nokia’s infamous 3310, retro products from our past are making a swift comeback. What is it about the good old days that put such a big smile on our faces? Probably the fact that our world seems to be evolving at a speed that we can barely keep up with and these subtle memories from our past take us back to a simpler time, a time when the internet didn’t put so much pressure on us to be perfect. Everyone has something in their home that […]

cnxt_dev
cnxt_dev
2018/09/28 08:00
Branding

Why Your Website Looks Like Mine?

Should you follow popular tips and what advice is worth following when creating your website You would be quite surprised to learn about an advice to webmasters by Google. What they say in their Webmaster Guidelines is – “Make pages primarily for users, not for search engines”. Funny, right? But their advice is spot on and could not be articulated better, to be honest. By not following this concept, we end up with tons of websites that look and feel the same. What is worse, we end up with websites that are created primarily for search engines. Look at the heading below. It is SEO friendly. We have copied it […]

cnxt_dev
cnxt_dev
2018/09/26 08:00
Inbound Marketing

How to Apply the Pareto Principle to Your Email Marketing Campaigns

Applying the 80/20 rule to your email marketing campaigns could finally give you the results you’ve been working towards.    In 1906, Italian economist Vilfredo Pareto noted that 80% of the land in Italy was owned by 20% of the population. It is also said that Pareto later developed his principle after he observed that 20% of the pea pods in his garden contained 80% of the peas. The 80/20 principle has been around for decades and can be applied to different areas of business, including marketing. For example, we can say that: 80% of search traffic stems from 20% of the researched keywords 80% of social shares stem from […]

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cnxt_dev
2018/09/24 08:00
Inbound Marketing

Tips for Staying Abreast of the Latest Digital Marketing Trends and Updates

With so much going on in the digital marketing space, it can be difficult to stay up to date. Here are some tips to help you out. In the world of digital marketing, every month is different. Whether it’s a new app, an algorithm update or changes to social media advertising policies, changes are happening all the time. Digital marketers really have their work cut out for them. When they’re not trying to build stellar strategies, create killer content and run engaging social media campaigns, they need to find time to stay up to date with the many changes taking place in the digital marketing space. Collecting the updates and […]

cnxt_dev
cnxt_dev
2018/08/31 08:00
Inbound Marketing

Everything You Need to Know About Creating Your First Buyer Persona

Want to create your first Buyer Persona? This is how to do it. Taking the time to get to know your customers inside and out is time well spent. In a world where customers expect a personalized experience, developing detailed Buyer Personas is no longer an option for brands. The better you understand your customers, the better you can cater to their specific needs in a way that your competitors can’t. Why Buyer Personas Matter To develop an effective Buyer Persona, you will need to do an in-depth analysis of your target customer and when done correctly, it can be used to not only improve your relationships with your customers […]

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cnxt_dev
2018/08/27 08:00
Inbound Marketing

Is Cold Emailing considered as SPAM? Make them legal with these awesome tips

Everything you need to know about the state of cold email marketing in 2018. Consumer rights and privacy laws have become a hot topic over the last decade, with countless brands having to adapt in order to still reach and engage with their customers. In 2003, the CAN-SPAM Act was signed into law and is one of several policies that have forced marketers to change their approach to digital marketing. According to a study by Sales Force, for every $1 that you invest in email marketing, you will receive an average of $38 in return, which probably has something to do with the 3.7 billion global email users. Basically, email […]

cnxt_dev
cnxt_dev
2018/07/11 08:00
Inbound Marketing

Google Surveys: What Are They and Why You Should Be Using Them

We take a closer look at the benefits of using Google Surveys to find out what customers think about your business. In 2012, Google set out to make quality research available to businesses of all sizes, which is why Google Surveys was created. Google identified the need for affordable, accurate research amongst organisations from various sectors and created a product that filled this gap in the market. When it was first launched, Google Surveys only gave businesses access to 12 markets, including Australia, Brazil, Canada, France, Germany, Italy, Japan, Mexico, Netherlands, Spain, the U.K., and the U.S. Today, businesses can survey users from 46 additional markets that include most of […]

cnxt_dev
cnxt_dev
2018/07/06 08:00
Inbound Marketing

Top 9 SEO and Analytics Google Chrome Extensions to Use in 2018

A closer look at the Chrome extensions every digital marketer should install this year. According to StatCounter, Google Chrome has the largest browser market share in the world today. Google Chrome is highly customisable and has become a trusty sidekick to digital marketers everywhere, allowing them to complete tasks and gather data quickly and easily using a number of handy extensions. Whether you’re new to Google Chrome or you’re already a fan and simply want to get an idea of the best SEO and analytics extensions available to marketers today, here is a quick look at the top 9. 9 SEO & analytics extensions to install in 2018 MozBar When […]

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cnxt_dev
2018/06/29 08:00
Inbound Marketing

Maximise Conversions with Optimised Product Pages

Tips for optimising your product pages to send your conversion rate through the roof. The ecommerce sector is expanding at a rapid pace with global retail ecommerce sales set to reach $4.5 trillion by 2021. Competition is fierce and because conversions are your livelihood, page optimisation is a top priority. While getting customers to your site’s homepage or even your product category pages are great, until they reach your individual product pages, you’re always going to be one step away from a full conversion. Product pages are going to help you make the sale, which is why they deserve extra attention. Below, we will outline some key product page optimisation […]

cnxt_dev
cnxt_dev
2018/06/11 08:00
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