Going Beyond Google Alerts – Why it’s No Longer Enough
While Google Alerts is an effective reputation management tool, it shouldn’t be the only tool you’re using. Today’s businesses have an array of impressive reputation management tools available to them. In the beginning, though, Google Alerts was one of the very first tools that businesses started making use of to track their brands’ reputations online and one that many businesses still rely on today. However, Google Alerts is no longer enough on its own. Why Google Alerts is so popular This free tool sends out email updates when specific keywords and phrases are searched for. Brands across the globe are using this tool to monitor mentions of their business, or […]
Instagram Stories Tactics That Will Help Boost Your Brand
The Instagram Stories tactics you should be using to take your social media strategy to the next level. Over 70% of brands in the US are using Instagram as part of their social media strategies and since the introduction of Stories to the platform has encouraged users to spend up to 10 more minutes on the platform every day, this feature has become an integral part of how brands are using this popular social media platform.
Why content video will be the new king in Inbound Marketing?
Gone are the days when content was the king! Websites are not just limited to text these days, video has taken over. The possibilities for effective marketing strategies are limitless, for example, videos, slideshows, infographics are all great options. However, video rules the charts. Ever since YouTube came in the picture, it paved the way for displaying creativity. As YouTube grew, other companies like Vimeo, Vine, Amazon, Netflix also jumped in the bandwagon.
Enhance Your Online Conversion Rates with the Help of Retargeting
A guide to retargeting and how you can use it to increase sales & take your marketing campaigns to a new level. We’ve all experienced it. You check out a pair of shoes or an Airbnb unit online, only to see an ad for it on Facebook or Google an hour later. Retargeting is the technology behind many of today’s advertising campaigns and is a tactic that truly caters to the demand for a more personalised online experience.
How Contextual Email Marketing can help you in your next campaign
Lately, we have seen many marketing trends come and go. However, one that proved its worth is contextual marketing. With the advent of mobile devices, customers can be anywhere when they read your emails. As a result, emails have to be able to always adapt to the ever-changing context of your customers. To put it shortly, contextual is by now the new reality of email marketing.
A Guide to Creating Your First Customer Journey Map
The ins and outs of customer journey maps and how they can help you grow your business. According to New Voice Media, $41 billion is lost by U.S. companies alone each year due to poor customer service. The better you can understand your customers, how they think, how they make decisions and what their preferences are, the better you can cater to their needs and thrive as a business. Your customers won’t hesitate to turn to a competitor that’s offering them a simpler sales process or better customer service, which is why your business can’t afford to not have a thorough understanding of your customer’s journey.
Why Brands Should Be Including Influencer Marketing in their 2018 Strategies
If you’re looking for ways to take your marketing to the next level in 2018 and beyond, influencer marketing may be the answer you’ve been looking for. In order to compete in an ever-changing digital landscape and meet the demands of today’s online consumers, brands have had to think of new and innovative ways to stand out and make an impact.