Persuasive Copywriting Tips to Skyrocket Your Conversions
How to get users to convert using highly-engaging online copy. Getting sales copy to produce a return on investment is one of the most common challenges that businesses face. Let’s start by saying that there is no magic formula that is going to boost your conversions overnight. Copywriting is a skill that needs to be honed and paired with the motivations, needs, and desires of your target audience in order for it to be effective. The right copy has the potential to convince the reader to trust your brand and take the action that you’re proposing, whether it’s making an online purchase, downloading an ebook or signing up for a […]
How to Plan Your Online Marketing Budget for 2019
Wondering what you should be spending on digital marketing next year? This is what you need to know. 2017 was the first year that digital marketing actually surpassed TV in terms of spend. While digital advertising made up 41% of total marketing spend in 2017, TV dropped down to 35%. The reality is that consumers spend more time online than ever before and with the rise of platforms such as Netflix, they have even more reason to open a browser instead of flip through TV channels. Unlike traditional media such as TV, online advertising gives brands the opportunity to reach a targeted audience. And because they’re able to track the […]
Why You Need a Guest Blogging Strategy in 2019
Adding guest blogging to your content marketing strategy could skyrocket your results. When used strategically, content marketing is a powerful tool that can generate exceptional results. Guest blogging is one aspect of content marketing that has massive potential yet not many brands are actually utilising it. It’s a mutually beneficial arrangement that provides third-party sites with fresh new content while giving businesses the opportunity to boost brand awareness and drive targeted traffic directly to their websites. Guest blog posts should not be seen as just another promotional tool either, it’s a chance for brands to establish themselves as experts in their industry while driving people to their websites where they […]
A Beginners Introduction to Google Search Console
If you want to drive more traffic to your new website, you’re going to need to get acquainted with Google Search Console. You can build the most attractive and engaging website in the world but if nobody knows about it, what’s the point? There are millions of websites on the internet, which means that businesses and brands need to do everything possible to ensure that new and existing customers know where and how to find them online. Search engines are an integral part of our online browsing habits, which makes search engine optimisation (SEO) more important than ever. In fact, Google processes around 40,000 search queries every single second. Fortunately, […]
Will I Be Penalized for Duplicate Content?
A closer look at how duplicate content really affects your SEO rankings. There are a number of different debates around SEO rankings and the factors that can make or break your website – duplicate content is one of them. There is a lot of different information floating around about whether or not duplicate content can affect your SEO rankings but the truth is that many people are still misunderstanding how Google treats duplicate content. What is duplicate content & why does it matter? Duplicate content is defined as any copy that appears online in multiple places. This means that content needs to appear at one or more URLs for it […]
Increasing Your Business Profits Using Geomarketing
What Geomarketing can do for your business and how to implement it. The more specific and relevant your marketing can be, the higher your chances of success, which is why location is such an important factor. There are a number of different ways to incorporate location into your marketing campaigns but the goal is always the same: get your message seen in the right place, at the right time. According to a report by Factual, 8 out of 10 marketers stated that location-based marketing grew their customer base by 85% and their customer engagement and response rates by 83%. Location-based marketing using a mobile app might be a simple concept […]
Creating Blog Headlines That Generate Clicks
What it takes to create a blog headline that everybody wants to click on. Content has become an integral part of all marketing strategies. Whether it’s the content you include in an email campaign, social media post or a blog, content is one of the best ways to engage with your target audience and drive more traffic to your website. While creating content on a regular basis is all good and well, actually getting people to want to read a blog is a whole other thing entirely, and it all starts with your headline. Think of your headline as one of your brand’s many first impressions. It’s what a potential […]
An Introduction to Using UTM Parameters
The benefits of UTM parameters and how to use them to track your marketing campaigns. A key part of being successful online is knowing where your website traffic is coming from as well as which of your campaigns are delivering the best results. Your website analytics will tell you exactly where your traffic is coming from but how do you know which guest blog posts, Facebook campaigns or Tweets are driving the most traffic to your site? The answer lies in UTM parameters. UTM Parameters: A Recap Simply put, UTM parameters are the tags that you add to the end of a URL that will give you specific details […]
How Long Should Your Blog Posts Really Be In 2018?
When it comes to creating content that online users want to read, length matters. Content has become a core part of almost every brand’s online marketing strategy and there are a number of aspects that determine how successful a piece of content will be. From using the right keywords and eye-catching images to making sure that your content is original and engaging, it requires a lot of effort. One debate that has been ongoing for many years now is how long your content should be for it to be effective. Long vs. short form content There are many different benefits associated with creating short and long-form content, and what works […]
Do We Have Too Much Unnecessary Content About Digital Marketing?
Content is a valuable thing, and we should keep it original and thoughtful What is the difference between a “traditional” marketer and a digital one? And then, what is the difference between traditional marketing and digital marketing? We need to start with these questions if we are to understand that we have too much useless information about the digital side of the marketing. Actually, we have too much content on the digital side of everything, starting from content creation to marketing to sales and lead generation. So, let us begin with defining what is marketing in general and what digital marketing really is. Digital Marketing vs. Traditional Marketing Look at the table […]