Tips for Tapping into the Power of Nostalgia Marketing
How retro marketing tactics can help you reach out to customers in a whole new way. From Pokémon and Vinyl to Nintendo Classic and Nokia’s infamous 3310, retro products from our past are making a swift comeback. What is it about the good old days that put such a big smile on our faces? Probably the fact that our world seems to be evolving at a speed that we can barely keep up with and these subtle memories from our past take us back to a simpler time, a time when the internet didn’t put so much pressure on us to be perfect. Everyone has something in their home that […]
Why Your Website Looks Like Mine?
Should you follow popular tips and what advice is worth following when creating your website You would be quite surprised to learn about an advice to webmasters by Google. What they say in their Webmaster Guidelines is – “Make pages primarily for users, not for search engines”. Funny, right? But their advice is spot on and could not be articulated better, to be honest. By not following this concept, we end up with tons of websites that look and feel the same. What is worse, we end up with websites that are created primarily for search engines. Look at the heading below. It is SEO friendly. We have copied it […]
WhatsApp Business 101: What You Need to Know to Get Started
Thinking about using WhatsApp Business to enhance your customer experience? This is what you need to know. There are currently over 1.5 billion people using WhatsApp and over 60 billion messages are being sent every day. There’s definitely no denying that this is one of the most popular apps in the world, which is why it only makes sense for businesses to use it to reach out to their customers too. More and more marketers are discovering how beneficial messaging apps are for providing customers with a more personalized experience and are choosing to embrace opportunities like WhatsApp Business to enhance their customer journey. A report by Pew Research Center showed […]
Will AdSense Work for Your Site?
You have probably heard of AdSense if you are a blogger or if you are a small business running a blog. AdSense is considered a leading option to monetize your content by a good number of review sites and digital marketing consultants. While AdSense is no doubt an option worth considering, you should take all these reviews with a pinch of salt. AdSense has advantages and disadvantages as any other service do. And before deciding that you can make money online through an AdSense account, it is worth learning what actually AdSense can do for your website. Let’s start with explaining what is AdSense and then we’ll move on to […]
Tips for Staying Abreast of the Latest Digital Marketing Trends and Updates
With so much going on in the digital marketing space, it can be difficult to stay up to date. Here are some tips to help you out. In the world of digital marketing, every month is different. Whether it’s a new app, an algorithm update or changes to social media advertising policies, changes are happening all the time. Digital marketers really have their work cut out for them. When they’re not trying to build stellar strategies, create killer content and run engaging social media campaigns, they need to find time to stay up to date with the many changes taking place in the digital marketing space. Collecting the updates and […]
The death of SEO. Reasons of why companies stopped investing on it
Let me start by making one thing clear: NO. SEO is still alive and kicking. It isn’t even dying. It’s evolving. There are things that used to work that have stopped working. While there also are new things to try. But how long does it take to see results with SEO? And the answer to this question …depends. Frustrating, isn’t it? But that’s the truth. What does it depend on? It depends on several factors. How long your website has been around? Have you done any SEO on it previously? How much content is on it, or what is its link profile? The answers to these questions are some of […]
Everything You Need to Know About Creating Your First Buyer Persona
Want to create your first Buyer Persona? This is how to do it. Taking the time to get to know your customers inside and out is time well spent. In a world where customers expect a personalized experience, developing detailed Buyer Personas is no longer an option for brands. The better you understand your customers, the better you can cater to their specific needs in a way that your competitors can’t. Why Buyer Personas Matter To develop an effective Buyer Persona, you will need to do an in-depth analysis of your target customer and when done correctly, it can be used to not only improve your relationships with your customers […]
Is India Quitting Facebook?
Facebook is no longer one of India’s top apps. Here’s why. Source: StatCounter Global Stats – Social Media Market Share Where Facebook was once one of the most popular apps in India, user stats have been steadily declining since June 2017, with Facebook no longer even featuring as one of the top 5 apps in the country. According to a white paper by ComScore, WhatsApp is currently the most popular app in India, followed by Google Play and YouTube. The report also showed that 89% of daily digital minutes in India are made up of smartphone usage, which is higher than both the U.S. and Canada. […]
Is Wix Finally SEO Friendly?
Following its latest update, is the Wix platform now SEO friendly? Wix has been pushing hard to make their website-building platform SEO friendly in an effort to catch up with their competitors, WordPress and Weebly. Even though Wix provided customers with the ability to create beautiful, user-friendly sites, many of them were leaving for platforms that could also increase their chances of ranking well in Google’s search results. Prior to their latest update, Wix clients were struggling to boost their SEO rankings due to poor URL structures, a lack of image descriptions, an inability for certain pages to be crawled by Google as well as a problem with lightbox URLs. […]
How to Use Google Trends to Enhance Your Marketing Efforts
Is Google Trends the digital marketing tool that you’ve been missing out on? First launched in 2006, Google Trends is a free tool that can provide marketers with a wealth of information but one that not a lot of marketers actually use. Google Trends has changed a lot in recent years and is no longer the static resource that it used to be. Today, it uses our online behavior to form opinions and trends that marketers and brands can use to better understand their target audiences. How does Google Trends work? Google Trends offers a visual representation of trends in search behavior that are related to specific topics and search […]