SEO

SEO

Key Google Analytics Metrics for Every Startup

Running a startup? These are the Google Analytics metrics you should pay attention to. Businesses of every size, all over the world, rely on Google Analytics to understand their website traffic and how their content and campaigns are performing. However, what many businesses struggle with is knowing what data and metrics to pay attention to based on their specific goals. Why use Google Analytics at all? If you’re just starting out, chances are your online presence is going to play an important role in the success of your startup. You will be pressed to find a business today that doesn’t rely on the web to attract new customers and make […]

cnxt_dev
cnxt_dev
2018/08/17 08:00
Branding

Beating Goliath: Are your competitors too big?

Your small business wasn’t meant to stay small, right? Not every company can be as huge as Facebook and Google. But small companies can grow and survive to beat its competitors. How can you build a successful business though when there are giants already existing in your industry? How can you compete with your competitors on limited resources? “You don’t have to be the biggest to beat the biggest.” – Henry Ross Perot Do you remember the story of David and Goliath? It seems apt in this scenario. Let me remind it to you! via GIPHY It is simply a story of how a little shepherd boy defeated a famous […]

cnxt_dev
cnxt_dev
2018/08/10 08:00
SEO

Google Releases New Broad Core Algorithm Update

What you need to know about how Google’s latest broad core algorithm update affects your website. A few times a year, Google releases a broad core algorithm update, the latest of which was released on 1 August. Whenever Google releases any kind of update, brands tend to panic and start searching for ways to prevent their rankings from being affected. Sometimes these updates are minor but in other cases, they can have far-reaching consequences. This is what you need to know. What this broad core algorithm update means for your website Every few months, Google makes broad changes to its algorithm in an effort to improve search results. As with […]

cnxt_dev
cnxt_dev
2018/08/03 06:05
SEO

7 UX Design Tips to Create the Perfect Website

UX designs that will change the whole performance of your website How to provide your website visitors with the best possible online experience. How much time users spend on your site, how engaged people are with your content and the number of conversions that you see are all linked to user experience. Let’s face it, online users are not short on choices while browsing the web so if your site is difficult to navigate and interact with, they won’t hesitate to find another site that offers a more user-friendly experience. There are a number of ways that you can provide online visitors with a better experience on your website but […]

cnxt_dev
cnxt_dev
2018/08/01 08:00
SEO

URL Shorteners – Should You Really Be Using Them?

Understanding the pros and cons of shortening your URLs. Marketers have been using URL shorteners for several years now but there has always been some debate around whether we should really be using them or not. URL shortening tools such as Tiny URL have been around since the early 2000s with many new tools joining the ranks over the last decade. Tools such as Tiny URL were first created in order to prevent email clients from fragmenting URLs since text wrapping was still a concern during that time. Today, URL shortening tools are mostly used for social media campaigns and to make URLs look more aesthetically pleasing in general. So […]

cnxt_dev
cnxt_dev
2018/07/30 08:00
SEO

How to stop tracking your IP Address from Google Analytics

Make your Google Analytics reports more accurate by excluding your IP address. If you’re managing a website, chances are you’ve already installed Google Analytics in order to track visitor stats. Google Analytics is an essential tool and a powerful one at that, allowing you to give your visitors the best possible experience with your brand. However, unless you’ve told Google Analytics not to track your IP, chances are your reports are going to be slightly skewed, which means you’re not getting an accurate representation of your data. Fortunately, it’s incredibly easy to exclude your IP address in order to increase the accuracy of your reports. How to block your IP […]

cnxt_dev
cnxt_dev
2018/07/27 08:00
SEM

How to Make the Most of Google’s Keyword Planner Tool

Tips for using Google’s Keyword Planner to identify the best keywords for your brand. Everyone knows that any successful SEO or content strategy is built on a foundation of targeted keywords. Keyword research is just as critical as market research. If you aren’t aware of what your customers are searching for, how will you know what content to develop in order to meet their needs? Fortunately, there is a wide selection of keywords tools available that make this task an easy one, Google’s Keyword Planner being one of the more popular choices. And even though the Keyword Planner does form part of AdWords, you don’t need to be running any […]

cnxt_dev
cnxt_dev
2018/07/20 08:00
SEO

The Essentials: Top SEO Tools for $60 or Less

Looking to add some new SEO tools to your marketing arsenal on a tight budget? You’ll need this list. When you have to keep track of and comply with a new Google algorithm every other month, it helps to have the right SEO tools to assist you but with so many great options out there, it can be difficult to know what to choose, especially if you don’t have a massive budget. To make the selection process a little easier though, we have put together a list of our favorite SEO tools under $60 that will help make your job a little easier. KOBIT’s top SEO tools under $60 SEMrush […]

cnxt_dev
cnxt_dev
2018/07/18 08:00
SEO

9 Places to Promote Your Blog Content in 2018

Looking to promote your content to a larger audience? These are the platforms and tactics you should be using. Creating a blog for your brand isn’t a difficult task but just because you have a blog and update it regularly doesn’t mean that visitors are automatically going to start streaming in. When you consider the fact that over 2 million blogs are posted online every single day, it starts to make sense why you will need to promote your content if you want it to have any impact at all. Today’s online users access and engage with content on a variety of different platforms, which means that there are a […]

cnxt_dev
cnxt_dev
2018/07/16 08:00
SEO

Stop Making These (Fatal) 12 Mistakes In Google Analytics

These are the Google Analytics mistakes that could be affecting your online marketing efforts. When it comes to digital marketing, tracking and measurement are key. Luckily, Google Analytics makes this pretty easy. If you’re like most marketers who rely on reports and insights from Google Analytics in order to better understand your audience, content, and campaigns, it’s imperative that you use this tool correctly. However, there are a few mistakes that you could be making that could derail your online marketing efforts. 12 Google Analytics mistakes to avoid at all costs Below are some of the most common mistakes that marketers make when using Google Analytics. Fortunately, most of them […]

cnxt_dev
cnxt_dev
2018/07/13 08:00
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