SEO

SEO

Search Intent: Inside The Mind of the Users

SEO increases the traffic on websites. If you are advertising on Google or Facebook, you are probably trying to generate leads, increase conversions or improve the brand’s visibility. The search engines have become extremely sophisticated compared to earlier when they only relied on the text. The algorithms used text, backlinks, and data to determine the search results. Now, the users can search for images, texts, questions, complex equations and geographic locations. The best part is that search engines are able to analyze the query and display the best results. The search engines have been improving continuously. it is a game changer for brands relying on the online platform to improve […]

cnxt_dev
cnxt_dev
2018/07/09 08:00
Inbound Marketing

Google Surveys: What Are They and Why You Should Be Using Them

We take a closer look at the benefits of using Google Surveys to find out what customers think about your business. In 2012, Google set out to make quality research available to businesses of all sizes, which is why Google Surveys was created. Google identified the need for affordable, accurate research amongst organisations from various sectors and created a product that filled this gap in the market. When it was first launched, Google Surveys only gave businesses access to 12 markets, including Australia, Brazil, Canada, France, Germany, Italy, Japan, Mexico, Netherlands, Spain, the U.K., and the U.S. Today, businesses can survey users from 46 additional markets that include most of […]

cnxt_dev
cnxt_dev
2018/07/06 08:00
Branding

10 Free And Paid WordPress Themes to Create Exceptional Websites

If you’re looking for a WordPress theme that comes highly recommended by developers, here is the list you need. From being able to take advantage of great features to ease of development, the right WordPress theme can really make a huge difference to the entire web development process and experience. Fortunately, there are a large variety of WordPress themes, both free and paid, for developers to choose from but not all of them were created equal. Choosing a WordPress theme When it comes to selecting a WordPress theme, there has always been a debate around whether to use a free or paid theme. The answer to this dilemma lies in […]

cnxt_dev
cnxt_dev
2018/07/04 08:00
SEM

The All-In-One Tool from Google: An Introduction to Google Marketing Platform

Wondering what Google Marketing Platform is all about? This is what you need to know. The digital marketing world of 10 years ago is almost unrecognizable when compared to how we approach digital marketing today, with customer data, privacy and experience being top priorities. Today’s consumers are far more in tune with marketing and how their data is being used, which means that marketers need to find ways to put privacy front and center if they want to appeal to their target audience. Since online marketers are always on the hunt for tools and solutions that will help them better understand their customers, Google decided to lend a helping hand […]

cnxt_dev
cnxt_dev
2018/07/02 08:00
SEO

Using Google’s Disavow Tool to Boost SEO Rankings

Understanding the benefits of the Google Disavow Tool and when you should be using it. The Google Disavow Links Tool first made an appearance in 2012 and has been the topic of many SEO-related debates ever since. As we all know, low-quality links can harm your SEO rankings, which is where the Google Disavow Tool comes in. Basically, this tool gives webmasters the option to tell Google which backlinks to ignore when ranking their websites.   However, this handy tool also comes with a warning. According to Google, their Disavow Links Tool can also have a negative impact on your rankings if it is used incorrectly. Before you go ahead […]

cnxt_dev
cnxt_dev
2018/06/27 08:00
Branding

Is the Blog Already Dead? The Future of Blogging

As the saying goes, change is inevitable and it is will forever remain one of the most volatile concept in any area of endeavor. This has been the case with the world of blogging which had been the talk of the town all the way from 2000s to the recent past. Actually, in the year 2000-2012, blogging was highly prevalent amongst the youths and it was considered to be the most popular approach of sharing information.  This act of writing content and sharing it freely to the rest of the world attracted a lot of attention leading to the upsurge of blogging activities. It was during this period when the […]

cnxt_dev
cnxt_dev
2018/06/20 08:00
SEO

Common Digital Marketing Mistakes to Avoid in 2018

If you want your digital marketing strategy to produce better results this year, avoid these common mistakes. Creating an effective digital marketing strategy isn’t rocket science but a few simple mistakes could end up costing you the results you were hoping for. The digital marketing landscape is always changing and evolving and requires marketers to be at the top of their game at all times. When it comes to implementing your online strategy, however, sticking to a few basics and best practices are all you need to succeed. Common digital marketing mistakes to stay clear of Below are some of the most common reasons why digital marketing strategies tend to […]

cnxt_dev
cnxt_dev
2018/06/18 08:00
SEO

7 Ways to Get Google to Index Your Website Faster

A closer look at the boxes your website should be ticking in order to get indexed as quickly as possible. A study by marketing firm BrightEdge showed that over 50% of website traffic stems from organic search. Basically, if your website hasn’t been indexed by Google, you’re probably losing out on a lot of potential business. Search engine optimisation (SEO) should be an integral part of any online marketing strategy, especially if you rely on website traffic to generate an income. If you’re not in a hurry, you could always just sit back and wait for Google to index your site but if you’re like most business owners, you want […]

cnxt_dev
cnxt_dev
2018/06/13 08:00
Inbound Marketing

Maximise Conversions with Optimised Product Pages

Tips for optimising your product pages to send your conversion rate through the roof. The ecommerce sector is expanding at a rapid pace with global retail ecommerce sales set to reach $4.5 trillion by 2021. Competition is fierce and because conversions are your livelihood, page optimisation is a top priority. While getting customers to your site’s homepage or even your product category pages are great, until they reach your individual product pages, you’re always going to be one step away from a full conversion. Product pages are going to help you make the sale, which is why they deserve extra attention. Below, we will outline some key product page optimisation […]

cnxt_dev
cnxt_dev
2018/06/11 08:00
Inbound Marketing

YouTube SEO: Pro Tips for Higher Ranking Videos

If your YouTube channel is an integral part of your marketing strategy, these are the SEO tips that you need. YouTube is a big deal! With over 1.5 billion users visiting this video platform every month, it’s no wonder that it’s become a key part of countless content strategies across the globe. While posting creative and engaging video content will always be a major contributor to the success of your YouTube channel, if you truly want to see higher returns, the optimisation of your videos will also need to be a top priority. With so many brands using content to grab the attention of your customers, optimisation is one of […]

cnxt_dev
cnxt_dev
2018/06/04 08:02
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