Why do your company needs a Corporate blog and its benefits
Do you really need a corporate blog? Content is the core of any good marketing strategy. Nowadays, both consumers and businesses are using the internet to reach their needs, as a result companies should be taking advantage of the opportunities that online marketing provides. A corporate blog will not just help your business; considering the current consumer behavior, corporate blogging is critical for your company’s online presence, allowing you to stand out above the competition, and even get you customers. Blogging helps to: Attract organic traffic to your website As you add more content to your site, more pages from your domain will get indexed by search engines. This way search engines […]
The Keyword Research Tools You Should Be Using in 2018
If you want to enhance your SEO efforts, you’re going to need a good keyword research tool. When most people think keyword research, their minds automatically turn to Google’s Keyword Planner tool. It’s free and it’s a product of Google so it should be sufficient right? While Google’s Keyword Planner tool can provide you with sound keyword data and a handful of good keyword suggestions, there are a number of other tools out there that you could be using that can take your keyword research, website planning and SEO efforts to a whole new level. One of the main reasons why so many businesses are investing in additional keyword research […]
PWA vs. AMP: Which Option is Best for My Business?
Understand the key differences between PWA and AMP in order to enhance your brand’s mobile experience. If there’s one thing that all marketers know to be true, it’s that mobile comes first. A user’s mobile experience with your brand matters more than anything else and should be a top priority in any business, regardless of size or industry. If you’ve recently been researching ways to enhance your brand’s mobile experience, you’ve more than likely come across two terms, namely Progressive Website Apps (PWA) and Accelerated Mobile Pages (AMP). While these two concepts may seem similar, there are some key differences. Let us outline them below. Differences between PWA and AMP […]
Understanding Google’s Index Coverage Report
What you need to know about the changes made to Google’s Index Coverage Report. Over the last year, Google has made a number of exciting changes to their Search Console, one of which was the revamp of their Index Coverage Report. When it comes to SEO, knowing whether Google is crawling your website and what your index status is, is incredibly important. It indicates how successful your SEO efforts have been and what changes you need to make should certain pages not be indexed. Monitoring your index status is an SEO activity that should be performed on a regular basis and Google’s Index Coverage Report has always been an effective […]
An All-In-One Guide to Google My Business
What you need to know about Google My Business and how you can use it to promote your business online. If reaching a local audience online is important to your business, you will need to pay particular attention to your local SEO efforts. If you’ve ever searched for a coffee shop, restaurant, medical professional or retail outlet in your area then there’s a good chance that you’ve seen some of Google’s local business listings, both in your search results or on the right-hand side of your search results if you happened to type in a specific business name.
How to Improve Your Page Speed 2018: Analysis and Tips
Website page speed is an essential ingredient for every website that can make or break the success of a site. No matter if you have very good content your competitors’ website is more likely to get more traffic even if their content is mediocre if their pages load extremely fast. Page speed can be measured in two ways by counting the time required to fully display the content of a certain website page, metric which is known as the “page load time” or “time to first byte”; this is the time needed by your browser to receive the first byte of information from the web server.
Is Page Speed the Reason Your Website Isn’t Performing Well?
How the speed of your website can affect your online conversions and SEO rankings. A simple concept such as website speed might not seem like a big deal but it could actually be the reason behind the drop in your conversions as well as how well your website is ranking in search engine results.
10+1 Inbound Marketing Campaign Metrics You Shouldn’t Ignore
How to effectively measure the success of your inbound marketing campaigns using your analytics data. Your analytics tell a story, a story about your customer’s journey to your website and how they interact with your brand. It also tells a story about your marketing campaigns and whether or not they’re producing the results you were hoping for.
Snippet: What It Is and How You Can Reach The Position 0
To continuously get traffic from Google you should always keep up with all of the search engine’s giant features. It is not an easy job, as Google is on a constant quest to add new features. If you haven’t noticed, Google results are much more than just plain links. When searching for something, featured snippets are the first thing most people notice. What Is a Snippet? Snippets are shown by Google at the top of the page, just above the rest of the results. That is the reason they are called position 0.
Understanding the Impact of Negative SEO Attacks on Your Brand
How competitors can use SEO attacks to destroy your brand’s online reputation and diminish your rankings. Competition can be quite fierce in the digital world but unfortunately, instead of embracing this competition in a healthy way, there are many brands that turn to black hat SEO techniques to attack their competitors to get ahead online. Types of negative SEO attacks There are a number of different techniques that could be used by competitors to negatively affect your SEO rankings, let’s look at a few of them here.