Is Page Speed the Reason Your Website Isn’t Performing Well?
How the speed of your website can affect your online conversions and SEO rankings. A simple concept such as website speed might not seem like a big deal but it could actually be the reason behind the drop in your conversions as well as how well your website is ranking in search engine results.
10+1 Inbound Marketing Campaign Metrics You Shouldn’t Ignore
How to effectively measure the success of your inbound marketing campaigns using your analytics data. Your analytics tell a story, a story about your customer’s journey to your website and how they interact with your brand. It also tells a story about your marketing campaigns and whether or not they’re producing the results you were hoping for.
Snippet: What It Is and How You Can Reach The Position 0
To continuously get traffic from Google you should always keep up with all of the search engine’s giant features. It is not an easy job, as Google is on a constant quest to add new features. If you haven’t noticed, Google results are much more than just plain links. When searching for something, featured snippets are the first thing most people notice. What Is a Snippet? Snippets are shown by Google at the top of the page, just above the rest of the results. That is the reason they are called position 0.
Understanding the Impact of Negative SEO Attacks on Your Brand
How competitors can use SEO attacks to destroy your brand’s online reputation and diminish your rankings. Competition can be quite fierce in the digital world but unfortunately, instead of embracing this competition in a healthy way, there are many brands that turn to black hat SEO techniques to attack their competitors to get ahead online. Types of negative SEO attacks There are a number of different techniques that could be used by competitors to negatively affect your SEO rankings, let’s look at a few of them here.
SEO Strategy 101: How to Optimise for Voice Search in 2018
Want to help searchers find exactly what they’re looking for by optimising for voice search? This is what you need to know. Google’s shift to mobile-first indexing and the increased usage of virtual assistants has really put voice search in the spotlight in recent months. According to Smart Insights, 48% of consumers start mobile research with a search engine, and with the speedy advancement of mobile technology, it’s much easier to voice your search query than to take the time to type it out.
The Rise of Ephemeral Content and Why Your Brand Should Care
A closer look at ephemeral content and why it should form part of your 2018 content marketing strategy. How users consume content is changing every year and with new social media platforms and apps cropping up all the time, consumer content preferences are changing on a regular basis too. Ephemeral content is one of the latest content trends to hit the online world and is very quickly becoming one of the most popular.Ephemeral content is usually images and videos that are only available for a short period of time, with Snapchat and Instagram currently being the two most popular platforms for this type of content.
8 Useful Tips to Make Your Website Mobile User-Friendly
There are more than 50% chances that you are reading this blog using a mobile device. We are witnessing an important shift and it is obvious that multi-screen web is going to shape the future of the Internet. Now, for a website to be successful, it has to be mobile user-friendly. Moreover, Google recently updated its ranking algorithm and mobile-friendly websites are enjoying a ranking boost in mobile search results. But what does a website mobile user-friendly? This is a good question to ask because of the fact that, unfortunately, the mobile web introduces a different layer of complexity: the websites must be cross-platform.
Are Ad Blockers killing your AdSense campaigns? Learn how to defeat them
Ad blocking is business as usual for many internet users and, every day, more and more people are downloading ad blockers. Even if many users understand that by allowing ads to be displayed, they are actually supporting the efforts of content creators to deliver quality material, there is also a wide category of users who are annoyed by the multitude of popups that many pages show. It is estimated that 30-40% of users have installed an Ad Blocker.
Why creating A/B/n tests on your digital business is a must
Back in the 1990s when Google, Facebook or even Myspace didn’t exist, businesses could afford to ignore the World Wide Web. Only a few nerds using dial-up modems were online to check them out. Today, with the advance of mobile technology, everything is changed. We use our mobile phones to connect with friends, order pizza, make travel reservations and so on.
How Web Design Impacts Your SEO Efforts
Tips for designing an SEO-friendly website that Google will want to index. It can sometimes be difficult to keep track of all the different elements that Google considers important when it comes to SEO but starting with a strong website definitely helps. Your website is your online image and is one of the first places that people will interact with your brand. This means that you need to cater to a lot of different visitor preferences, while still encouraging conversions. Responsive website design is no longer optional if you want to provide users with the best possible experience across any device, something that Google considers very important to your SEO […]