Are Ad Blockers killing your AdSense campaigns? Learn how to defeat them
Ad blocking is business as usual for many internet users and, every day, more and more people are downloading ad blockers. Even if many users understand that by allowing ads to be displayed, they are actually supporting the efforts of content creators to deliver quality material, there is also a wide category of users who are annoyed by the multitude of popups that many pages show. It is estimated that 30-40% of users have installed an Ad Blocker.
Why creating A/B/n tests on your digital business is a must
Back in the 1990s when Google, Facebook or even Myspace didn’t exist, businesses could afford to ignore the World Wide Web. Only a few nerds using dial-up modems were online to check them out. Today, with the advance of mobile technology, everything is changed. We use our mobile phones to connect with friends, order pizza, make travel reservations and so on.
How Web Design Impacts Your SEO Efforts
Tips for designing an SEO-friendly website that Google will want to index. It can sometimes be difficult to keep track of all the different elements that Google considers important when it comes to SEO but starting with a strong website definitely helps. Your website is your online image and is one of the first places that people will interact with your brand. This means that you need to cater to a lot of different visitor preferences, while still encouraging conversions. Responsive website design is no longer optional if you want to provide users with the best possible experience across any device, something that Google considers very important to your SEO […]