Branding

Branding

Social Media in 2019: Where Should Your Brand Be?

Social media isn’t going anywhere in 2019 but these are the apps and platforms you should be focusing on. If there’s one thing that brands have learnt in recent years it’s that if you want to reach your target audience, you need to know where they spend their time online. Yes, conventional media such as print and television still have their place but in a world where consumers prefer a personalised experienced at every turn, the internet is still the most lucrative place to promote your brand. Over the last decade, social media usage has skyrocketed and the ways in which consumers use social media has changed too. Social media […]

cnxt_dev
cnxt_dev
2018/12/10 08:00
Branding

Dealing with the 4 Basic Types of Customers for your e-Business

If you want to appeal to different types of customers, you need to understand what makes them tick. There really is no one way to deal with a customer. Every customer thinks differently, has their own set of preferences and makes decisions in a unique way. In order for a business to thrive in an ever-changing marketplace, it helps to know how to approach different customer segments that have a specific set of personality traits. By having a good understanding of what goes on in the minds of different types of customers, you can design a more effective approach across multiple different platforms. The 4 Main Types of Customers While […]

cnxt_dev
cnxt_dev
2018/12/07 08:00
Branding

A Business Owner’s Guide to Constructing a Competitive Advantage

To stand out in a competitive marketplace, you’re going to need a specific advantage that appeals to potential customers. Believe it or not, a competitive advantage can make or break your business. If you don’t have a clear advantage, there’s a good chance your business idea isn’t going to work out. Your competitive advantage is that one attribute that’s going to give you the opportunity to stand out amongst your many competitors. A competitive advantage shouldn’t be confused with a mission statement though, it needs to be difficult, or impossible, to duplicate. Remember, your competitive advantage is what’s going to bring you new customers and drive more revenue so if […]

cnxt_dev
cnxt_dev
2018/12/03 08:00
Branding

Why Brand Trust is More Important than Ever Before

If you’ve ever wondered how brand trust is affecting your bottom line, this article will help clear things up. Survey Monkey, a leader in global survey software, recently released the results of their survey on how trust affects consumer purchase decisions. If you’ve never really paid much attention to brand trust, this report shows that it’s no longer a nice-to-have. Survey Monkey CEO, Zander Lurie, stated that businesses that failed to establish trust in 2018 and beyond were going to lose customers to brands that could– it’s as simple as that. The results of the study indicated that 65% of survey respondents would only purchase from brands they trust, with […]

cnxt_dev
cnxt_dev
2018/11/28 08:00
Branding

Why You Need a Guest Blogging Strategy in 2019

Adding guest blogging to your content marketing strategy could skyrocket your results. When used strategically, content marketing is a powerful tool that can generate exceptional results. Guest blogging is one aspect of content marketing that has massive potential yet not many brands are actually utilising it. It’s a mutually beneficial arrangement that provides third-party sites with fresh new content while giving businesses the opportunity to boost brand awareness and drive targeted traffic directly to their websites. Guest blog posts should not be seen as just another promotional tool either, it’s a chance for brands to establish themselves as experts in their industry while driving people to their websites where they […]

cnxt_dev
cnxt_dev
2018/11/16 08:00
Branding

7 Ways to Build a Stronger Brand Presence on Social Media

If you really want to get social media to work for your brand, you can’t do what everyone else is doing. With social media being such a prominent part of our lives, it’s actually hard to imagine a world without it. In a world where digital is front and centre, maintaining a social media presence is crucial to the growth of your business, especially since your customers spend such a large percentage of their days on various social media websites and apps. According to Social Media Today, consumers spend at least 2 hours on social media every single day, which amounts to someone spending around 5 years of their life […]

cnxt_dev
cnxt_dev
2018/11/07 08:00
Branding

Developing the Mission and Vision for Your e-Commerce Store

Every business, whether it’s online or has a physical location, needs to be built on a solid foundation if it hopes to be successful. While being proactive is an integral part of running a business, it’s still important to define what your business does and what you hope to achieve to pave the way for future growth and success. When starting an e-Commerce store, it can be quite easy to get wrapped up in the finer details such as securing a domain and deciding what products you want to sell. However, without knowing precisely what you want to achieve, it leaves a lot of room for error and confusion amongst […]

cnxt_dev
cnxt_dev
2018/11/05 08:00
Branding

How to be Successful with Single Product Site

We have tones of multi-product companies and websites. We have tones of multinationals who are experiencing difficulties counting their own brands and products. Being successful as a single product company and website is increasingly difficult. One of the solutions is to become a great expert in your filed and show the world it is worth using your services. We should start with defining what is multi-product and what single product is. And then, we must analyze how you create content that shows you are an expert in a specific field. Creating Content for More than One Product We always want to be the best. It is normal and welcome desire. […]

cnxt_dev
cnxt_dev
2018/10/22 03:09
Branding

The Basics of Creating a Successful Dropshipping Website

If you’ve ever thought about developing a dropshipping website, here is what you need to know. Dropshipping is one term that you will definitely encounter if you’re considering starting an online business.   Dropshipping makes it a lot easier to start out in the e-commerce space but it is also a business model that comes with its own set of pros and cons. This brief guide will help you understand these pros and cons and what it takes to run a successful dropshipping website. Dropshipping: A quick recap Dropshipping is a business model that allows someone to operate a business without owning or stocking products. Basically, a retail partner will […]

cnxt_dev
cnxt_dev
2018/10/15 08:00
Branding

Do We Have Too Much Unnecessary Content About Digital Marketing?

Content is a valuable thing, and we should keep it original and thoughtful What is the difference between a “traditional” marketer and a digital one? And then, what is the difference between traditional marketing and digital marketing? We need to start with these questions if we are to understand that we have too much useless information about the digital side of the marketing. Actually, we have too much content on the digital side of everything, starting from content creation to marketing to sales and lead generation. So, let us begin with defining what is marketing in general and what digital marketing really is. Digital Marketing vs. Traditional Marketing Look at the table […]

cnxt_dev
cnxt_dev
2018/10/10 08:00
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