Do We Have Too Much Unnecessary Content About Digital Marketing?
Content is a valuable thing, and we should keep it original and thoughtful What is the difference between a “traditional” marketer and a digital one? And then, what is the difference between traditional marketing and digital marketing? We need to start with these questions if we are to understand that we have too much useless information about the digital side of the marketing. Actually, we have too much content on the digital side of everything, starting from content creation to marketing to sales and lead generation. So, let us begin with defining what is marketing in general and what digital marketing really is. Digital Marketing vs. Traditional Marketing Look at the table […]
Why Your Website Looks Like Mine?
Should you follow popular tips and what advice is worth following when creating your website You would be quite surprised to learn about an advice to webmasters by Google. What they say in their Webmaster Guidelines is – “Make pages primarily for users, not for search engines”. Funny, right? But their advice is spot on and could not be articulated better, to be honest. By not following this concept, we end up with tons of websites that look and feel the same. What is worse, we end up with websites that are created primarily for search engines. Look at the heading below. It is SEO friendly. We have copied it […]
Dealing with the Chaos: Solving an Online Reputation Crisis
Daily headlines are filled with companies dealing with a crisis. Is your company prepared? Most companies are unprepared and do not have a crisis plan in place. They believe it will never happen to them. But, what if it does? One of my clients came yesterday to the office asking how he can deal with an online reputation crisis he has been ignoring for the last week. In two words: too late! In today’s digital age, news spread almost instantly. If crisis strikes…it’s already too late if you don’t have a strategy put into place. Usually, crises are the fault of your business, whether by accident, or oversight. The trick is […]
Is India Quitting Facebook?
Facebook is no longer one of India’s top apps. Here’s why. Source: StatCounter Global Stats – Social Media Market Share Where Facebook was once one of the most popular apps in India, user stats have been steadily declining since June 2017, with Facebook no longer even featuring as one of the top 5 apps in the country. According to a white paper by ComScore, WhatsApp is currently the most popular app in India, followed by Google Play and YouTube. The report also showed that 89% of daily digital minutes in India are made up of smartphone usage, which is higher than both the U.S. and Canada. […]
Beating Goliath: Are your competitors too big?
Your small business wasn’t meant to stay small, right? Not every company can be as huge as Facebook and Google. But small companies can grow and survive to beat its competitors. How can you build a successful business though when there are giants already existing in your industry? How can you compete with your competitors on limited resources? “You don’t have to be the biggest to beat the biggest.” – Henry Ross Perot Do you remember the story of David and Goliath? It seems apt in this scenario. Let me remind it to you! via GIPHY It is simply a story of how a little shepherd boy defeated a famous […]
Setting a Budget for Your Influencer Marketing Campaign
How much should you really be paying influencers to collaborate with you on campaigns? If you’re one of the many brands that will be working with influencers in 2018, you’re probably wondering how much you should be budgeting for your upcoming influencer marketing campaign. According to Social Media Today, 48% of U.S. marketers are planning to ramp up their influencer campaign budgets this year because it is proving to be such an effective marketing tactic, particularly because user sharing is a key factor in search and social media algorithms. Factors that influence the cost of working with influencers There really is no exact answer to how much to pay influencers […]
10 Free And Paid WordPress Themes to Create Exceptional Websites
If you’re looking for a WordPress theme that comes highly recommended by developers, here is the list you need. From being able to take advantage of great features to ease of development, the right WordPress theme can really make a huge difference to the entire web development process and experience. Fortunately, there are a large variety of WordPress themes, both free and paid, for developers to choose from but not all of them were created equal. Choosing a WordPress theme When it comes to selecting a WordPress theme, there has always been a debate around whether to use a free or paid theme. The answer to this dilemma lies in […]
2018’s Best Payment Gateways in India
The top 9 payment gateways in India that you should consider for your business. E-commerce in India is an expanding sector, which has led to a number of new payment gateways cropping up in the market. The right payment gateway makes running an online business that much easier, leaving you to focus on the things that really matter. Before you choose a payment gateway… In order to make sure that your payment gateway is going to tick all of the right boxes for your business, look at the following features: Costs. Before you commit, check how much you will be charged per transaction and if there are any monthly or […]
Is the Blog Already Dead? The Future of Blogging
As the saying goes, change is inevitable and it is will forever remain one of the most volatile concept in any area of endeavor. This has been the case with the world of blogging which had been the talk of the town all the way from 2000s to the recent past. Actually, in the year 2000-2012, blogging was highly prevalent amongst the youths and it was considered to be the most popular approach of sharing information. This act of writing content and sharing it freely to the rest of the world attracted a lot of attention leading to the upsurge of blogging activities. It was during this period when the […]
How to create a blogging strategy that builds your brand
Many bloggers start blogging without a well thought out blogging strategy but just like with everything in the business world, the key to success lies in the planning. A dynamic blogging initiative should not be confused with a blogging calendar. A solid blogging strategy covers the following key points: the desired outcome of the blog, target audience and ideal buyer persona, keywords, blog management, favorite marketing channels that will be used for promoting blog content, frequency of blog posts, competition, metrics, and analytics. Deciding on the short and long-term goals If you have decided to set up a corporate blog the first step should be mapping out your short-term and […]