Why do your company needs a Corporate blog and its benefits
Do you really need a corporate blog? Content is the core of any good marketing strategy. Nowadays, both consumers and businesses are using the internet to reach their needs, as a result companies should be taking advantage of the opportunities that online marketing provides. A corporate blog will not just help your business; considering the current consumer behavior, corporate blogging is critical for your company’s online presence, allowing you to stand out above the competition, and even get you customers. Blogging helps to: Attract organic traffic to your website As you add more content to your site, more pages from your domain will get indexed by search engines. This way search engines […]
Going Beyond Google Alerts – Why it’s No Longer Enough
While Google Alerts is an effective reputation management tool, it shouldn’t be the only tool you’re using. Today’s businesses have an array of impressive reputation management tools available to them. In the beginning, though, Google Alerts was one of the very first tools that businesses started making use of to track their brands’ reputations online and one that many businesses still rely on today. However, Google Alerts is no longer enough on its own. Why Google Alerts is so popular This free tool sends out email updates when specific keywords and phrases are searched for. Brands across the globe are using this tool to monitor mentions of their business, or […]
An All-In-One Guide to Google My Business
What you need to know about Google My Business and how you can use it to promote your business online. If reaching a local audience online is important to your business, you will need to pay particular attention to your local SEO efforts. If you’ve ever searched for a coffee shop, restaurant, medical professional or retail outlet in your area then there’s a good chance that you’ve seen some of Google’s local business listings, both in your search results or on the right-hand side of your search results if you happened to type in a specific business name.
Instagram Stories Tactics That Will Help Boost Your Brand
The Instagram Stories tactics you should be using to take your social media strategy to the next level. Over 70% of brands in the US are using Instagram as part of their social media strategies and since the introduction of Stories to the platform has encouraged users to spend up to 10 more minutes on the platform every day, this feature has become an integral part of how brands are using this popular social media platform.
Why content video will be the new king in Inbound Marketing?
Gone are the days when content was the king! Websites are not just limited to text these days, video has taken over. The possibilities for effective marketing strategies are limitless, for example, videos, slideshows, infographics are all great options. However, video rules the charts. Ever since YouTube came in the picture, it paved the way for displaying creativity. As YouTube grew, other companies like Vimeo, Vine, Amazon, Netflix also jumped in the bandwagon.
Enhance Your Online Conversion Rates with the Help of Retargeting
A guide to retargeting and how you can use it to increase sales & take your marketing campaigns to a new level. We’ve all experienced it. You check out a pair of shoes or an Airbnb unit online, only to see an ad for it on Facebook or Google an hour later. Retargeting is the technology behind many of today’s advertising campaigns and is a tactic that truly caters to the demand for a more personalised online experience.
Just How Prepared Are You For An Online Reputation Crisis?
Why it’s important for your business to closely monitor your online reputation and what to do when disaster strikes. Before the dawn of the internet, managing your brand’s reputation was a whole lot easier but today, one bad review or customer complaint can spread like wildfire, leaving future and even existing customers, with a bad taste in their mouths.