SEM

SEM

How to Plan Your Online Marketing Budget for 2019

Wondering what you should be spending on digital marketing next year? This is what you need to know. 2017 was the first year that digital marketing actually surpassed TV in terms of spend. While digital advertising made up 41% of total marketing spend in 2017, TV dropped down to 35%. The reality is that consumers spend more time online than ever before and with the rise of platforms such as Netflix, they have even more reason to open a browser instead of flip through TV channels. Unlike traditional media such as TV, online advertising gives brands the opportunity to reach a targeted audience. And because they’re able to track the […]

cnxt_dev
cnxt_dev
2018/11/19 08:00
SEM

Terrific Tips for Increasing Your Facebook Conversion Rates

Some simple advice on how you can increase your Facebook ROI by making a few changes to your campaigns. Following the changes that were made to Facebook’s algorithm earlier this year, brands have slowly started seeing a decline in their organic reach. This change has meant that a large number of businesses have had to start investing in Facebook advertising in an effort to continue driving traffic to their websites. When it comes to tracking the success of these Facebook campaigns, conversions rates is one of the key metrics. Your conversion rates are directly related to your ROI but this doesn’t necessarily mean that a conversion always equates to a […]

cnxt_dev
cnxt_dev
2018/10/29 08:00
SEM

The Countries with the Lowest CPC Costs in Google Ads

Wondering which countries pay the lowest cost-per-click in AdWords? Here’s a look at the top 20. It’s a known fact that not all countries pay the same cost-per-click (CPC) in Google Ads. Search volumes and the demand for certain target audiences differ per country, which can affect how much a brand would pay to run AdWords campaigns in specific countries. According to a report by WordStream, the average CPC in the U.S.A is between $1 and $2 on the Google Search network. Here is how the countries with the lowest CPC costs in AdWords compare to the U.S. Country CPC % Less Than U.S. Avg. Serbia 95% Moldova 92% Liberia […]

cnxt_dev
cnxt_dev
2018/10/08 08:00
SEM

Will AdSense Work for Your Site?

You have probably heard of AdSense if you are a blogger or if you are a small business running a blog. AdSense is considered a leading option to monetize your content by a good number of review sites and digital marketing consultants. While AdSense is no doubt an option worth considering, you should take all these reviews with a pinch of salt. AdSense has advantages and disadvantages as any other service do. And before deciding that you can make money online through an AdSense account, it is worth learning what actually AdSense can do for your website. Let’s start with explaining what is AdSense and then we’ll move on to […]

cnxt_dev
cnxt_dev
2018/09/10 08:00
SEM

How to Use Google Trends to Enhance Your Marketing Efforts

Is Google Trends the digital marketing tool that you’ve been missing out on? First launched in 2006, Google Trends is a free tool that can provide marketers with a wealth of information but one that not a lot of marketers actually use. Google Trends has changed a lot in recent years and is no longer the static resource that it used to be. Today, it uses our online behavior to form opinions and trends that marketers and brands can use to better understand their target audiences. How does Google Trends work? Google Trends offers a visual representation of trends in search behavior that are related to specific topics and search […]

cnxt_dev
cnxt_dev
2018/08/20 08:00
SEM

How to Make the Most of Google’s Keyword Planner Tool

Tips for using Google’s Keyword Planner to identify the best keywords for your brand. Everyone knows that any successful SEO or content strategy is built on a foundation of targeted keywords. Keyword research is just as critical as market research. If you aren’t aware of what your customers are searching for, how will you know what content to develop in order to meet their needs? Fortunately, there is a wide selection of keywords tools available that make this task an easy one, Google’s Keyword Planner being one of the more popular choices. And even though the Keyword Planner does form part of AdWords, you don’t need to be running any […]

cnxt_dev
cnxt_dev
2018/07/20 08:00
Inbound Marketing

Google Surveys: What Are They and Why You Should Be Using Them

We take a closer look at the benefits of using Google Surveys to find out what customers think about your business. In 2012, Google set out to make quality research available to businesses of all sizes, which is why Google Surveys was created. Google identified the need for affordable, accurate research amongst organisations from various sectors and created a product that filled this gap in the market. When it was first launched, Google Surveys only gave businesses access to 12 markets, including Australia, Brazil, Canada, France, Germany, Italy, Japan, Mexico, Netherlands, Spain, the U.K., and the U.S. Today, businesses can survey users from 46 additional markets that include most of […]

cnxt_dev
cnxt_dev
2018/07/06 08:00
SEM

The All-In-One Tool from Google: An Introduction to Google Marketing Platform

Wondering what Google Marketing Platform is all about? This is what you need to know. The digital marketing world of 10 years ago is almost unrecognizable when compared to how we approach digital marketing today, with customer data, privacy and experience being top priorities. Today’s consumers are far more in tune with marketing and how their data is being used, which means that marketers need to find ways to put privacy front and center if they want to appeal to their target audience. Since online marketers are always on the hunt for tools and solutions that will help them better understand their customers, Google decided to lend a helping hand […]

cnxt_dev
cnxt_dev
2018/07/02 08:00
SEM

9 Simple Tactics for Enhancing Your AdWords Click-Through Rate

Boost the results of your AdWords campaigns by making sure that more people click through to your website. How many people click through to your website or landing page is one of the most significant metrics for determining how successful your AdWords campaigns are. Keeping an eye on your click-through rates is also the best way to optimise your campaigns and achieve the best possible return on investment. According to Statista, your click-through rate (CTR) should ideally be more than 2.5% if you want to be on par with the industry average. If your CTR happens to be lower than this, there are a few tactics that you can use […]

cnxt_dev
cnxt_dev
2018/05/23 05:43
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