SEM

SEM

The All-In-One Tool from Google: An Introduction to Google Marketing Platform

Wondering what Google Marketing Platform is all about? This is what you need to know. The digital marketing world of 10 years ago is almost unrecognizable when compared to how we approach digital marketing today, with customer data, privacy and experience being top priorities. Today’s consumers are far more in tune with marketing and how their data is being used, which means that marketers need to find ways to put privacy front and center if they want to appeal to their target audience. Since online marketers are always on the hunt for tools and solutions that will help them better understand their customers, Google decided to lend a helping hand […]

cnxt_dev
cnxt_dev
2018/07/02 08:00
SEM

9 Simple Tactics for Enhancing Your AdWords Click-Through Rate

Boost the results of your AdWords campaigns by making sure that more people click through to your website. How many people click through to your website or landing page is one of the most significant metrics for determining how successful your AdWords campaigns are. Keeping an eye on your click-through rates is also the best way to optimise your campaigns and achieve the best possible return on investment. According to Statista, your click-through rate (CTR) should ideally be more than 2.5% if you want to be on par with the industry average. If your CTR happens to be lower than this, there are a few tactics that you can use […]

cnxt_dev
cnxt_dev
2018/05/23 05:43
SEM

Google AdWords Remarketing: Your Guide to Getting Started

Interested in creating an AdWords remarketing campaign? This is what you need to know. According to Google, only about 4% of your website visitors will actually convert, which means steps need to be taken to bring them back if you want to reach your revenue goals. Countless brands, big and small, are discovering the benefits of remarketing. Big brands such as Zendesk have seen a 30% increase in conversions through remarketing alone. This brief guide aims to give you the remarketing basics so that you can set up a few campaigns of your own. Remarketing: A Recap If you’ve heard the terms ‘remarketing’ and ‘retargeting’, know that they’re the exact […]

cnxt_dev
cnxt_dev
2018/01/02 08:00
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