Web Optimization

SEO

Voice Search and SEO: How Smart Speakers are Changing the Game

Smart speakers are more popular than ever but how should you be adapting your SEO efforts to meet voice search requirements? Amazon first introduced smart speakers to the world in 2016 when they released the Echo speaker. Today, smart speakers are present in countless homes and are a normal part of daily life. Major brands all have products with a voice assistant and this trend is only set to grow as advancements in AI continue to take shape. Smart speakers are just one of many innovations that have disrupted the world of digital marketing and voice search is now something that all marketers need to consider. A Closer Look at […]

cnxt_dev
cnxt_dev
2019/01/16 08:00
SEO

Boost Your Site’s Speed with These WordPress Plugins

Website speed is key to SEO success. Here’s an easy way to boost the speed of your site and enhance your user experience. Page load time has become one of the most important factors in providing website visitors with an enhanced online experience. While fast page speeds can contribute to your conversions and turnover, it can also boost your SEO rankings. A study by Google found that 53% of online users would leave a website if it took longer than 3 seconds to load, which is quite a high standard to meet. The study also showed that websites that loaded in 5 seconds saw 70% longer average sessions and had […]

cnxt_dev
cnxt_dev
2018/12/26 08:00
Web Analytics

Reduce Your Bounce Rate Using these 8 Proven Methods

If you’re just not seeing the website stats you’re hoping for, your bounce rate could give you a clue as to why that might be. There are a couple of things that a website owner never wants to see when they login to their analytics dashboard and a high bounce rate is one of them. When visitors are only spending a few seconds on your website, it starts to directly impact your conversion rates as well as your turnover. And what once seemed like a seemingly small stat in the bigger scheme of things now has a lot more power. Bounce Rate Benchmarks Obviously the lower your bounce rate the […]

cnxt_dev
cnxt_dev
2018/12/24 08:00
Inbound Marketing

Growing Your Business Using Positive Customer Reviews

Discover how you can boost your business’s bottom line by asking customers for their feedback using proven tactics. Today’s consumers rely on recommendations from family, friends, and people in their community more than ever before. In fact, a positive review can be all someone needs to make a final decision on whether or not to buy a product or sign up for a service. Collecting customer feedback and reviews can sometimes seem like a monumental task but once you discover the immense impact that positive reviews can have on your brand’s image, the effort becomes well worth it. Many businesses don’t collect reviews because they feel that they’re asking too […]

cnxt_dev
cnxt_dev
2018/12/19 08:00
Web Optimization

The Dos and Don’ts of Choosing the Perfect WordPress Theme

The right WordPress theme can turn your website into a powerful conversion machine. Here’s how to select the best one. There are literally thousands of WordPress themes to choose from. You could spend months sifting through them, which isn’t good for business. Fortunately, there are a few tactics that you can apply to narrow down your choices. Not only will the right theme make your content pop but it should ensure that your site is easy to navigate on absolutely any device and at lightning speed too. If you’re unsure about whether you’ve found the right theme or you simply want to be able to make a decision, here are […]

cnxt_dev
cnxt_dev
2018/12/05 08:00
Web Marketing Tools

Your Website’s Speed Could Be Affecting Your Conversion Rate

If your conversion rate isn’t what you want it to be, it might be time to get back to basics. According to studies by Akamai and Gomez, the speed of your website directly affects your conversion rates. The results of these studies showed that 47% of consumers expect a website to load in 2 seconds or less, with 79% of shoppers being much less willing to buy from the same site again if they were dissatisfied with a site’s performance. A mere 1-second delay in page response time can reduce your conversion rate by 7%! When you start looking at this from a revenue point of view, you’ll quickly see […]

cnxt_dev
cnxt_dev
2018/11/30 08:00
Web Optimization

All Roads Lead to M-commerce

We are experiencing unparalleled changes in one of the oldest industries, commerce. The basic principles of commerce have remained unchanged for centuries but the digital age has come with new ideas and new approaches to commerce. We have seen how brick-and-mortar stores are being replaced by online shops. Now we witness how mobile commerce is replacing the “traditional” online store. We move from desktop purchases to mobile ones, which is not an easy process but is inevitable. Let’s start with defining what actually m-commerce is and why the transition to mobile purchases is important. What Is M-commerce We can basically say that m-commerce is the use of handheld devices to […]

cnxt_dev
cnxt_dev
2018/10/26 08:00
Web Marketing Tools

Cloud Computing 101: How the Cloud Can Benefit Your Business

Everything you need to know about cloud computing and how to use it in your business. IT functions are a key component of every business and whether or not this function should be kept in-house or contracted out has been an ongoing debate amongst business owners. Cloud computing is one of the latest tools for businesses looking for an affordable, flexible and effective IT solution.   How Cloud Computing Works Basically, cloud computing is when computing services are delivered on demand over the internet. Instead of a business having to own a data center or their own computing infrastructure, they can rent access to these types of services on a […]

cnxt_dev
cnxt_dev
2018/10/17 08:00
Branding

The Basics of Creating a Successful Dropshipping Website

If you’ve ever thought about developing a dropshipping website, here is what you need to know. Dropshipping is one term that you will definitely encounter if you’re considering starting an online business.   Dropshipping makes it a lot easier to start out in the e-commerce space but it is also a business model that comes with its own set of pros and cons. This brief guide will help you understand these pros and cons and what it takes to run a successful dropshipping website. Dropshipping: A quick recap Dropshipping is a business model that allows someone to operate a business without owning or stocking products. Basically, a retail partner will […]

cnxt_dev
cnxt_dev
2018/10/15 08:00
Web Analytics

Google Analytics Key Metrics for Online Schools

The metrics that every online school should be focusing on to grow their site. Whether you’ve just launched an online school or you’re looking to improve your current website, Google Analytics is a highly-effective tool for finding out exactly what works and which parts of your site can be improved. By understanding how visitors are interacting with your site, you can make the kinds of adjustments and improvements that will appeal to visitors and encourage them to not only spend more time on your site but convert too. Key website metrics for online schools Below are the metrics that you should be focusing on if you’re running an online school: […]

cnxt_dev
cnxt_dev
2018/08/15 03:21
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