Web Marketing Tools

Web Marketing Tools

Your Website’s Speed Could Be Affecting Your Conversion Rate

If your conversion rate isn’t what you want it to be, it might be time to get back to basics. According to studies by Akamai and Gomez, the speed of your website directly affects your conversion rates. The results of these studies showed that 47% of consumers expect a website to load in 2 seconds or less, with 79% of shoppers being much less willing to buy from the same site again if they were dissatisfied with a site’s performance. A mere 1-second delay in page response time can reduce your conversion rate by 7%! When you start looking at this from a revenue point of view, you’ll quickly see […]

cnxt_dev
cnxt_dev
2018/11/30 08:00
Web Marketing Tools

11 Must-Have Mobile Apps for Marketing Professionals

Discover a few new marketing apps that you’ll be glad you downloaded. Digital marketers use their smartphones for everything from posting content on social media to tracking their latest AdWords campaign, and having the right apps is a big part of successfully managing various marketing activities. There are a few apps that marketers simply can’t live without and we’ve listed them below. Must-Have Apps for the Professional Marketer Slack Android / iOS When you’re running several marketing campaigns as a team, communication is essential. Slack is still one of the top apps for marketing teams who aren’t necessarily based in the same office or for teams that are always on […]

cnxt_dev
cnxt_dev
2018/11/23 08:00
Web Marketing Tools

How to Create Personas Using KOBIT

Why customer personas matter and the data you’ll need to create them. Where it was once enough to have a birds-eye view of who your customers were, today’s brands need to have as much information as possible if they hope to reach and appeal to their target audience. According to Mad Marketer, 71% of businesses who surpassed their revenue and lead goals have developed buyer personas. And an astounding 82% of companies that started using buyer personas were able to develop a better value proposition, which in turn increased sales and revenue. Consumer needs are evolving all the time and if brands hope to survive in a competitive market, they need to […]

cnxt_dev
cnxt_dev
2018/11/12 08:00
SEO

A Beginners Introduction to Google Search Console

If you want to drive more traffic to your new website, you’re going to need to get acquainted with Google Search Console. You can build the most attractive and engaging website in the world but if nobody knows about it, what’s the point? There are millions of websites on the internet, which means that businesses and brands need to do everything possible to ensure that new and existing customers know where and how to find them online. Search engines are an integral part of our online browsing habits, which makes search engine optimisation (SEO) more important than ever. In fact, Google processes around 40,000 search queries every single second. Fortunately, […]

cnxt_dev
cnxt_dev
2018/11/09 08:00
Web Marketing Tools

Cloud Computing 101: How the Cloud Can Benefit Your Business

Everything you need to know about cloud computing and how to use it in your business. IT functions are a key component of every business and whether or not this function should be kept in-house or contracted out has been an ongoing debate amongst business owners. Cloud computing is one of the latest tools for businesses looking for an affordable, flexible and effective IT solution.   How Cloud Computing Works Basically, cloud computing is when computing services are delivered on demand over the internet. Instead of a business having to own a data center or their own computing infrastructure, they can rent access to these types of services on a […]

cnxt_dev
cnxt_dev
2018/10/17 08:00
Web Marketing Tools

VPNs: What You Need To Know To Use Them Safely

A VPN, or Virtual Private Network, is a connection method that offers extra security and privacy to anyone accessing the internet. Anytime you browse or transact online using an unsecured Wi-Fi connection, it means you’re potentially exposing your personal information and online browsing habits to others. Every time that you read your emails, browse websites and bank online at your favorite coffee shop using an unsecured connection, you’re opening yourself up to hackers and other third parties. Any data that you transmit during these online sessions become vulnerable, but a VPN changes all that. Benefits of using a VPN VPNs can be used to: Hide your IP address and location […]

cnxt_dev
cnxt_dev
2018/09/21 08:03
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