What is Considered Black Hat SEO in 2019?
Black hat SEO is still alive and well in 2019 and while some marketers willing partake in these tactics, it’s still best to avoid anything that could get your penalised, particularly if you’re working on multiple client websites. If you want to make sure that you’re not engaging in any black hat SEO activities, these are the types of tactics you should be avoiding. Black Hat SEO Tactics to Avoid in 2019 Cloaking. Basically, cloaking refers to creating two versions of your site and content, one for bots and one for users. While Google’s algorithms don’t generally index cloaked sites, it does still happen but these sites are also eventually heavily […]
Rel=’sponsored and Rel=’ugc’: What are Google’s New Link Attributes?
Google’s nofollow link attribute has been around for over 15 years and it was introduced in an effort to reduce comment spam. However, Google has recently announced that the nofollow attribute will be changing; ensuring webmasters have additional options for highlighting the nature of different links. Here are the new link attributes that you should be aware of: Rel=’sponsored’: This can be used to highlight any URLs that are linked to advertising or sponsorships on your site Rel=’ugc’: UGC refers to User Generated Content, which can now also be tagged on your site Rel=’nofollow’: The nofollow attribute can still be used in cases where you want to link to a […]
Starting a Cloud-Based Business: The 5 Keys to Success
If you’re thinking about starting a cloud-based business, there are a few essential factors you need to pay attention to if you want to succeed. It seems that organisations of every size want to move their operations into the cloud. From file sharing to business and billing systems, the cloud architecture is in high demand, which is why it’s such an attractive business model. While the cloud does offer a number of business opportunities, it is fast becoming a competitive space, which means entrepreneurs need to be very strategic in their approach. Cloud Computing Services: Understanding the Different Types There are three main types of cloud computing services: IaaS (Infrastructure […]
How Does the TF IDF Algorithm Work?
The TF IDF algorithm is something that Google has been using to tank content for quite some time. While visually, the algorithm appears quite complex, it’s more about knowing how it works. Let’s break the algorithm down into two parts: TF TF refers to term frequency. In other words, the number of times a word appears in a document. For example, if a blog of 500 words had to contain the word ‘juice’ 20 times, the TF for the word ‘juice’ is 20/500 = 0.04 IDF IDF refers to inverse document frequency. In other words, how significant a particular word is in a body of content. For example, if the […]
How Do I Track My Google Ads Campaigns in Google Analytics?
In order to track the results of your Google Ads campaigns, you will first need to connect your Ads dashboard to Google Analytics. To do this, follow these steps: Sign in to your Google Ads account and click on the wrench icon in the upper right-hand corner Click on Linked Accounts under Setup Click on Details under Google Analytics You will need to have administrative access to link a property to Google Analytics. If you do, click on Link next to the property you want to link to Analytics You will now be presented with one or multiple views that you can link. Once you connect Google Ads to Analytics, […]
How Can Marketers Avoid Infoxication?
Infoxication is a modern-day term used to describe the impossible task of making a decision or staying up to date on a particular topic purely because there is such an endless amount of data and content on the web. Today’s marketers have an abundance of data available to them. Even offline campaigns offer a wealth of information. However, the reality is that we really do have too much data and too little time to make use of it. So, how can marketers avoid infoxication? Here are a few tips Tips for Avoiding Infoxication as a Marketer Find the right tools There are a number of great tools that make data […]
A Guide to Using FameBit to Market Your Brand on YouTube
Video marketing is big and now you can make the most of YouTube with a little help from FameBit and influencers. Thanks to the internet, there are countless ways to reach your target audience. Unfortunately, newer generations are a little harder to convince and their preferences are vastly different, which is why a very specific approach to marketing is required. Many of today’s brands are roping in influencers to help them reach and get through to their target audiences. A study by Mediakix showed that 89% of businesses say that influencer marketing produces the same if not better results than other channels. Influencer marketing budgets have been increasing year on […]
What Google courses should I be taking in 2019?
If you’re an online marketer, chances are you use a Google platform on a daily basis, so it only makes sense to understand as much as you can about this search engine, content and advertising giant. If 2019 is the year you want to upskill and enhance your Google-related knowledge, these are the courses we recommend you sign up for: Google Analytics Academy Whether you’re just getting started, need a refresher or want to take your analytics skills to the next level, the Google Analytics Academy offers four analytics-related courses for different types of users, a Data Studio intro course as well as a course on Google Tag Manager. If […]
Is Clickbait Bad for SEO?
Clickbait is a term that surfaced a few years ago and the concept spread like wildfire because it sparked so much curiosity in online users. Clickbait headlines are designed to increase clicks and drive more traffic to your website but there are a lot of mixed opinions about whether these types of headlines will harm or boost your SEO efforts. So, is clickbait something you should still invest your time in? The answer is, it depends. How Clickbait Can Enhance or Harm Your SEO Efforts There is definitely still a place for clickbait content but in order for it to make a positive difference SEO-wise, your content actually needs to […]
What information can Google Insights give me?
Google Insights is linked to Google My Business and can provide you with an array of interesting data on the people who interact with your local listing. Google Insights can be used in conjunction with Google Analytics and Search Console, ensuring you have access to as much detailed information on website visitors and potential customers as possible. Here is the data that you can extract from Google Insights: How Customers Search for Your Business. Customers can either discover your business by directly searching for your business name or address, by searching for a service or product or by searching for a business related to yours – find out how most […]