Web Analytics

Instagram Analytics: Measuring the Metrics That Matter

A closer look at the Instagram metrics that really matter and the best tools to track your performance. Instagram is 1 billion-users strong, making it one of the most popular social media apps around today. People love engaging with brands and a report by Make a Video Hub showed that Instagram receives 58 times more engagement per follower than social media powerhouse, Facebook, making it rife with opportunity for brands looking to reach an engaged audience. It does, however, appear that Instagram tends to play a more top-level role in conversions though, creating awareness more than sales. It’s still important to know how your brand is performing though and whether […]

cnxt_dev
cnxt_dev
2019/01/18 08:00
SEO

Voice Search and SEO: How Smart Speakers are Changing the Game

Smart speakers are more popular than ever but how should you be adapting your SEO efforts to meet voice search requirements? Amazon first introduced smart speakers to the world in 2016 when they released the Echo speaker. Today, smart speakers are present in countless homes and are a normal part of daily life. Major brands all have products with a voice assistant and this trend is only set to grow as advancements in AI continue to take shape. Smart speakers are just one of many innovations that have disrupted the world of digital marketing and voice search is now something that all marketers need to consider. A Closer Look at […]

cnxt_dev
cnxt_dev
2019/01/16 08:00
Web Analytics

A Basic Guide to Google Analytics Intelligence

What you need to know about Google Analytics Intelligence and how you can use it in your business. If you’re new to Google Analytics or you’re managing large volumes of data, the Google Analytics Intelligence feature can make your job a little easier. Using language processing technology, Google now makes it possible for users to ask questions about their data instead of having to sift through several tabs to find the information themselves. From questions about the basic performance of your website to measuring goals, the Intelligence feature can provide you with the answers to your data-related questions. Get Immediate Answers to Data-Related Questions Using plain English, you can ask […]

cnxt_dev
cnxt_dev
2019/01/11 08:00
Web Analytics

How to Use the AIDA Model to Increase Your Profits

The very best marketing campaigns consist of four steps. Here is how you can apply them in your own business using the AIDA model. The AIDA model has become a core principle in modern marketing and advertising with many marketers claiming that missing just one of the four AIDA steps could cause a campaign to fail completely. However, there are some exceptions to this rule. Some campaigns don’t actually require all four steps so you will need to use your own judgement. For example, a campaign that is aimed at growing brand awareness isn’t going to require the Action step, but if you know that a campaign does require all […]

cnxt_dev
cnxt_dev
2019/01/09 08:00
Web Analytics

How to Implement Google Analytics on Your WordPress Site

Find out how your WordPress site is performing by implementing Google Analytics. Every business owner should have a view of how their visitors are interacting with their website and content, and Google Analytics is one tool that makes this possible. Google Analytics offers a wide array of data that will help you create stronger content strategies, refine your customer journey and improve your SEO efforts. It will also give you the ability to create goals and track your site’s performance against on those goals so that you know exactly what’s working and what isn’t.   If you’re running your site on the WordPress platform, implanting Google Analytics is very easy. […]

cnxt_dev
cnxt_dev
2019/01/07 08:00
SEO

Boost Your Site’s Speed with These WordPress Plugins

Website speed is key to SEO success. Here’s an easy way to boost the speed of your site and enhance your user experience. Page load time has become one of the most important factors in providing website visitors with an enhanced online experience. While fast page speeds can contribute to your conversions and turnover, it can also boost your SEO rankings. A study by Google found that 53% of online users would leave a website if it took longer than 3 seconds to load, which is quite a high standard to meet. The study also showed that websites that loaded in 5 seconds saw 70% longer average sessions and had […]

cnxt_dev
cnxt_dev
2018/12/26 08:00
Web Analytics

Reduce Your Bounce Rate Using these 8 Proven Methods

If you’re just not seeing the website stats you’re hoping for, your bounce rate could give you a clue as to why that might be. There are a couple of things that a website owner never wants to see when they login to their analytics dashboard and a high bounce rate is one of them. When visitors are only spending a few seconds on your website, it starts to directly impact your conversion rates as well as your turnover. And what once seemed like a seemingly small stat in the bigger scheme of things now has a lot more power. Bounce Rate Benchmarks Obviously the lower your bounce rate the […]

cnxt_dev
cnxt_dev
2018/12/24 08:00
SEO

On-Page and Off-Page SEO: A Quick Guide to Relevant Techniques

In the world of SEO, both off and on-page factors make a difference to your rankings. Here is how to get both aspects right. Google is constantly making changes to their algorithms – some updates are major and require action from all website owners, while others are smaller but still impact some sites. If you’re feeling a bit confused or have lost track of the many updates, know that you’re not alone. There are still a number of different factors that search engine crawlers pay attention to but overall, your main focus should still be on user experience because that’s what’s going to get you noticed. On-Page & Off-Page SEO […]

cnxt_dev
cnxt_dev
2018/12/21 08:00
Inbound Marketing

Growing Your Business Using Positive Customer Reviews

Discover how you can boost your business’s bottom line by asking customers for their feedback using proven tactics. Today’s consumers rely on recommendations from family, friends, and people in their community more than ever before. In fact, a positive review can be all someone needs to make a final decision on whether or not to buy a product or sign up for a service. Collecting customer feedback and reviews can sometimes seem like a monumental task but once you discover the immense impact that positive reviews can have on your brand’s image, the effort becomes well worth it. Many businesses don’t collect reviews because they feel that they’re asking too […]

cnxt_dev
cnxt_dev
2018/12/19 08:00
Branding

The Digital Marketing Skills You Need to Have in 2019

Wondering what skills will be most in demand in the New Year? This is what you need to know. With so many amazing courses and resources available online, it’s certainly not difficult to get started in the digital marketing space. While there are still digital marketing roles that call for formal qualifications, more and more organisations are looking for real-world experience and a strong portfolio. Whether you’re currently working in the digital marketing space or you’re just getting started, being successful means keeping your skills fresh and relevant in a fast-paced and evolving environment. There are many different directions you could take in the world of online marketing but let’s […]

cnxt_dev
cnxt_dev
2018/12/17 08:00
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