KOBIT Kompact Series: How Can I Improve a Low Google Ads Quality Score?
Having a low Google Ads quality score means you’re going to be paying far too much for terms that shouldn’t be expensive. If your quality score is low, this is one of the first things you’ll want to fix on your Google Ads account. Three main factors are taken into account when assessing your quality score: Keywords Ads Landing Pages Some experts also suggest that your click-through rate (CTR) plays a role in your overall score. Your quality score is important because it determines what position your ad will hold in the paid search results. Just because your bidding strategy is good doesn’t mean you’re going to rank higher. When […]
KOBIT Kompact Series: How Do I Build a Successful Analytics Team for My Organisation?
Data and analytics have become paramount to the success of most organisations, which means building an analytics team is something that your business may need to consider in the near future. If you are just getting started in the analytics space, you will need a team of two: Data Engineer. A data engineer will help you to build and optimise the systems that will allow the rest of the team members to do their jobs. A data engineer is responsible for ensuring your data is received, transformed and stored correctly. Data engineers have a strong background in software development. Data Analyst. Analysts tend to fill a few different roles, ensuring […]
KOBIT Kompact Series: Is A/B Testing Really Worth It?
If you’re a digital marketer, you know the importance of A/B testing. However, even though A/B testing has become the norm, many marketers are starting to question whether it’s really worth it at all. The thought of your conversion rate hitting double digits overnight simply because you used a single A/B split test is certainly enticing but unfortunately, this is mostly a myth. The reality is that most A/B tests fail to deliver any significant benefits. The good news is that they have the potential to. The Problem with A/B Testing Most A/B tested campaigns have one or more of the following problems: You’re not waiting long enough for the […]
KOBIT Kompack Series: What are the Best Resources to Learn Google Analytics?
There is simply no way to navigate the web as a digital marketer without the help of Google Analytics and learning how to use this popular platform is definitely one of the best decisions you will make. The platform does take some time to master but you have to start somewhere. Here are the Google Analytics resources that come highly recommended: Google Analytics Academy What better way to learn about Google Analytics than from the masters themselves. The Analytics Academy courses cover everything from the basics and advanced techniques to understanding how to use Google Tag Manager. All you need is a Google account to get started. Analytics Course by […]
How the AARRR Web Analytics Framework Can Grow Your Business
By focusing on five key areas of web analytics, you can keep track of your business’s performance and determine how stable its growth will be in the long run. This in-depth guide will outline these areas. Table of contents The Role of the Web Analyst A Closer Look at the AARRR Web Analytics Framework Acquisition – How are you acquiring new customers? Activation – How are customers interacting with your website? Retention – Why do customers keep coming back? Referral – Is your website being recommended to others? Revenue – Are visitors turning into paid customers? Developing a new mobile application or coming up with an exceptional business idea […]
A Guide to Creating Hype for Your New Product
Launching a new product? Here’s how to get people talking way before your launch. The launch of a product, or service, is not a process that should be rushed. When done correctly, a product launch can lead to years or even a lifetime of success for your business. However, the lead up to your launch is a period that should be used wisely if you want to see the results you are hoping for. As the saying goes, ‘By failing to prepare, you are preparing to fail’, and this couldn’t be truer in the world of business, particularly if you’re just starting out. In order for your launch to go […]
KOBIT – The Essential Web Analytics Tool for Digital Marketing Freelancers
Making the decision to become a digital marketing freelancer is an exciting and bold move that can be immensely rewarding. However, freelancing is not without challenges. There are many different balls that need to be juggled once you step into the world of freelancing, including finding and managing clients, marketing your services, chasing payments and managing your time. Then there’s the fact that you need to find ways to grow if you really want to reap the financial rewards of your endeavour. Unfortunately, finding the time and resources to grow your operation is a challenge on its own. Finding the Time to Grow as a Freelancer As you start operating […]
Should You Be Using a Wide or Narrow Targeting?
Maximise your marketing efforts by knowing how many people you should really be targeting. Marketers are no strangers to the word ‘targeting’, but sometimes it takes a little trial and error before you know what works for your brand. There are a number of tools and platforms that use detailed targeting to produce better results, affiliate marketing tools and social media platforms being two prime examples. There are a number of decisions that you will need to make when refining your targeting – whether or not you should target a narrow or broad audience is one of them. Narrow vs. Broad Targeting – What to Choose? Let’s take a closer […]
Why Using Low Prices as Your USP Could Kill Your Business
Startups don’t need to lower their prices in order to stand out from competitors. Registering a business, choosing a few products and creating a website so that you can start selling sounds easy enough but actually running a profitable business is anything but. A business consists of several complex systems that need to work in unison in order for your idea to thrive. This means that if one of these systems falls short, the entire business could fail. Pricing is an important aspect of any business and when you’re making adjustments in order to grow your startup, it’s best to leave your pricing until last. Many entrepreneurs make the mistake […]
7 Growth Hacking Ideas to Boost Your Business in 2019
Take advantage of these growth hacking tips to help your business gain more traction this year. Once your business is up and running, you’re going to need to focus on growing it if you want to survive. However, coming up with ideas to boost your business idea can be harder than it seems. Sometimes, the only thing that you can do is learn from those who have come before you. Growth hacking is a concept that uses innovative techniques to increase traffic, conversion rates and revenue. Growth hacks are very similar to life hacks and can result in big positive changes for your business. Growth hackers are passionate about finding […]