Web Analytics

Affiliate Marketing Measurement: The Metrics You Should Be Tracking

Are you tracking the right metrics as an affiliate marketer? The productivity of your affiliates plays a leading role in how successful your affiliate marketing program will be. However, in order to track these types of results, you’re going to need to have an affiliate tracking system in place. Affiliate tracking systems keep track of key performance indicators (KPIs), which are metrics that will help you determine if your program is working or not. With this being said, some KPIs are more useful than others, so it helps to know what you really should be tracking to avoid wasting your time. Why KPIs are Necessary By not setting KPIs, it […]

cnxt_dev
cnxt_dev
2019/04/17 08:00
Branding

An Easy Guide to Conducting Ecommerce Market Research

Before you launch your online store, you’re going to need to do a little research. This is what you need to know. There is a lot more that goes into making a purchase decision than price point. Brand differentiation and reputation and customer service are just a few of the factors that the modern day customer will consider before making a purchase. Ecommerce is not the easiest space to break into, which is why retailers need as much information as they can find on their target audience before they launch an online store. Naturally, there will always be some degree of uncertainty as you start a new business but taking […]

cnxt_dev
cnxt_dev
2019/04/15 08:00
SEO

Advanced Chrome Extensions for the Experienced SEO Professional

A list of Chrome extensions that every SEO professional should be using in 2019. There are so many different aspects and elements that fall under the SEO umbrellas that it’s always helpful to have the right tools at your disposal. If Chrome is your browser of choice as an SEO expert, these are the extensions you should be using. Top 7 SEO Extensions for Chrome BuzzSumo Since content marketing is now one of the most important areas of SEO, this is definitely a plugin you want to be using. Marketers can now search for the most popular content for a variety of topics without leaving Chrome. BuzzSumo offers insights into […]

cnxt_dev
cnxt_dev
2019/04/12 08:00
Web Analytics

5 Google Analytics Reporting Features You Should Be Using

The valuable Google Analytics features you may be missing out on. It’s essential for all website owners to track website activity but if you’re simply logging into Google Analytics to find the basics such as pageviews, you could be missing out on some valuable information. Google Analytics can be used for so much more – you simply need to know where to look. While knowing where your traffic is coming from and how often users are visiting your site every month is important, it is possible to take things one step further. Google Analytics is also capable of outlining visitor behavior, how your traffic aligns with your goals and how […]

cnxt_dev
cnxt_dev
2019/04/10 08:14
Inbound Marketing

5 Reasons Why Your Digital Strategy Isn’t Producing Results

Not seeing the results you were hoping for? You may need to relook at your approach to digital marketing. Digital marketing consists of so many different elements that if you don’t have a strategy in place, there’s a very good chance your business is going to come up short. If you already have a strategy in place but you aren’t seeing any results, this doesn’t necessarily mean that online marketing isn’t for you, it may actually mean that your strategy needs to be reworked. Digital marketing will be different for every business and what works for one brand won’t always work for another. Before you start relooking at the specific […]

cnxt_dev
cnxt_dev
2019/04/05 08:00
Uncategorised

Analysing User Behaviour: Frequency and Recency

Wondering how loyal your website visitors are? These stats will tell you. Google Analytics is a platform that’s rich with data, providing businesses with key information on how users interact with their websites. However, your GA data is only as valuable as how well you’re able to interpret it. Regardless of your role in your organisation, it’s always helpful to know how to interpret the data that appears in your GA reports. Today, we will be looking at frequency and recency and why these stats are important. Frequency & Recency: A Brief Definition Frequency and recency will give you a good idea of how loyal your website visitors are. Frequency […]

cnxt_dev
cnxt_dev
2019/04/01 08:00
Uncategorised

Creating Google Ads that Crush Low Conversion Rates

If you will be spending more of your marketing budget on Google Ads this year, here is how to ramp up your advertising game. Whether you’re still new to Google Ads or you want to make sure that you see a better ROI than last year, this article aims to provide you with some helpful tips that will help you create stronger PPC ads. Even though digital marketing is forever changing at a rapid pace, Google Ads is still one area where businesses can apply classic advertising and marketing principles. To create an effective Google ad, it’s still vitally important to understand human psychology and to pair this with how […]

cnxt_dev
cnxt_dev
2019/03/29 08:00
Uncategorised

Top 6 Google Analytics Plugins for Your WordPress Site

It’s never been easier to add Google Analytics to your WordPress site. WordPress is one of the most popular and versatile website platforms around today, giving you everything you need to create a robust online environment that meets the needs of different types of customers. WordPress plugins make it easy to add advanced functionality to your site without having to delve into your code or hire a developer for the job. Google Analytics is one of those applications that require you to add code to the header of your site in order to track website visitors, acquisition and campaign performance but there is a plugin for that too! What’s more, […]

cnxt_dev
cnxt_dev
2019/03/27 08:00
Web Marketing Tools

Funnel vs. Flywheel: Should You Make the Move?

Why organisations are making the shift from the sales funnel to the flywheel. HubSpot’s 2018 INBOUND conference got a lot of marketing professionals talking. During the conference, HubSpot’s CEO, Brian Halligan, spoke about the demise of the sales funnel and explained why we should be shifting to the flywheel. If you’re wondering whether the flywheel is something your organisation should be adopting, this is what you need to know. Why the Funnel Should Be Replaced by the Flywheel The sales funnel was designed to gradually convert customers. Once the sale was made, sales and marketing professionals could pat themselves on the back for a job well done. Unfortunately, the funnel […]

cnxt_dev
cnxt_dev
2019/03/25 08:00
Web Analytics

How Big Data Applies to Your Business in 2019

If you want to find out more about big data and what it means for your business, this article is for you. It’s hard to believe that 90 percent of the entire world’s data was generated over the past two years, but it’s true! There was once a time where neatly-structured databases were the height of data collection but those days are long gone. The world is creating large quantities of data at an impressive speed, which means data has become far more complex. Today, this explosion of information is known as ‘big data’ and knowing how to collect, analyze and apply this data to your business is essential. In […]

cnxt_dev
cnxt_dev
2019/03/22 08:00
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