Should I Remove Rel=Prev/Next from My Website Code?
Google introduced the rel=prev/next markup in 2011 but supporting it years ago without telling anybody about it. If you’re like many other marketers, you’ve been using rel=prev/next for its SEO benefits and to identify the previous and next articles in a complete series. While the markup was useful for blogs, it was also ideal for ecommerce sites that wanted to highlight products that belonged in the same category. Now that Google is no longer supporting the markup, should you adapt your code? The answer is no. If you have rel=prev/next in your code, there’s no reason to remove it. Google will not penalise you for leaving it there and there are other search […]
How much of Google’s search traffic is actually reserved for non-Google websites?
When Google’s CEO, Sundar Pichai, appeared in front of the House Judiciary Committee Members in December 2018, he was asked about Google search traffic and how much of that traffic was reserved for websites not linked to Google’s suite of products. In other words, what percentage of search traffic was attributed to websites not hosted on Google.com? Unfortunately, Google didn’t have a detailed answer for this, but Jumpshot has provided some clarity that we thought you would also find useful. Of the 150 billion searches that were performed in Q1 of 2019, this is where users click after performing a Google Search: The good news is that organic search clicks […]
Is it necessary to get a 100% Score in Google PageSpeed Insights
Since page speed has become such an important ranking factor, it’s only natural to wonder whether achieving a score of 100% in Google PageSpeed Insights is necessary. According to Hosting Facts, websites that took more than 3 seconds to load saw a site abandonment rate of at least 40% and over 50% of users were unwilling to complete a purchase if site speed was too slow. There are a number of different ways that you can improve your page speed score, including reducing image sizes, cleaning up unnecessary HTML and CSS and removing unnecessary plugins if you’re using a platform such as WordPress. However, is it truly worthwhile to place […]
How Do I Use Ahrefs for SEO?
Ahrefs is an impressive tool and countless marketers use it to enhance their SEO efforts. If you’ve never used Ahrefs before, you’re probably wondering what it can do for your brand. We have outlined some of the basic ways that you can make the most of this popular tool. Using Ahrefs to Enhance Your SEO Efforts Discover new content opportunities By using Ahref’s Site Explorer tool, you can identify competitor pages that are generating high traffic volumes and get in on the action. Once you’ve typed in a competitor’s domain, look under the Top Pages menu to view top performing pages based on organic traffic. Find out how and where […]
Can Video Improve My SEO Strategy?
One of the many reasons that video performs so well is because it helps build an emotional connection between viewers and a brand. Over and above the fact that it’s an engaging form of content, video can enhance your SEO strategy too. Why Video is Great for SEO Grow Your Brand’s SERP Presence If there’s one thing that Google is really good at, it’s giving searchers more of what they want and searchers are definitely demanding more video content. You may have noticed how many videos show up on the first page of Google, which is a clear indication that Google is prioritising this type of content. Spending more time […]
What’s the Best Way to Build a Multilingual Website?
If you know that a significant percentage of your target audience speaks other languages, creating a website in different languages is definitely worthwhile. Creating a multilingual website will enhance your user experience and ensure you aren’t missing out on some valuable business. From an SEO perspective, you don’t want your search engine rankings to be affected by your translations but having a defined architecture can prevent this. Let’s look at the options for building a multilingual website. Structuring Multilingual Sites: Subdirectory, Subdomain or ccTLD? ccTLD This is definitely one of the more costly and complicated ways to create a multilingual site but it has its benefits too. ccTLD is the […]
Is DuckDuckGo Better than Google?
DuckDuckGo is officially receiving over 30 million search queries every day – no wonder it has become a hot topic amongst search engine marketers. The real question on everyone’s mind is whether it’s truly better than Google? Google vs. DuckDuckGo: A Brief Overview While DuckDuckGo is generating some impressive numbers, Google does still hold a larger share of the search market. Let’s take a closer look at the main ways that these two search engines differ. User tracking. To provide users with a more personalised experience, Google collects in-depth data on users. DuckDuckGo, on the other hand, values privacy, which means users won’t get the same kind of personalisation. Local […]
An In-Depth Guide on How to Use Google Search Console to Boost Your Business Online
Want to know more about how you can use Google Search Console to enhance your website and your business? This is the only guide you need. If you have your own website or maintain a website for your employer, being able to track the site’s performance is not negotiable, not if you want to ensure potential customers can find and use your site anyway. Google Search Console is a tool that the vast majority of website owners and marketers use to keep track of their site’s performance and improve their rankings. The tool is completely free, easy to set up and very useful. This guide outlines everything you need to […]
How Should I Handle Duplicate Content on My Ecommerce Site?
There are several reasons why ecommerce sites tend to struggle with duplicate content more than other websites. One common scenario is that many resellers are forced to use the manufacturer’s content on their site, which is, unfortunately, also being used on several other reseller sites. The second scenario is the fact that product copy is often used on both category and product pages, which is also seen as a form of duplicate content. So, how do you address this as an ecommerce site owner? Ecommerce SEO – Dealing with Duplicate Content Here are some tips that will help you address the issue of duplicate content: Use Unique Descriptions for Category […]
Should I Focus on SEO or PPC First?
Both SEO and PPC are proven tactics for driving more targeted leads to your website but when you only have a limited amount of time and resources, what should you be focusing on first? Here is a quick comparison to help you decide what’s right for your brand. SEO vs. PPC – What to Focus on First Search Engine Optimisation SEO can be a little intimidating because it has so many different elements, plus it takes time to reap the rewards. However, according to Search Engine People, over 90% of all interactions on the web start with a search engine. Online users also perform well over 3 billion searches […]