Branding

Social Media in 2019: Where Should Your Brand Be?

Social media isn’t going anywhere in 2019 but these are the apps and platforms you should be focusing on. If there’s one thing that brands have learnt in recent years it’s that if you want to reach your target audience, you need to know where they spend their time online. Yes, conventional media such as print and television still have their place but in a world where consumers prefer a personalised experienced at every turn, the internet is still the most lucrative place to promote your brand. Over the last decade, social media usage has skyrocketed and the ways in which consumers use social media has changed too. Social media […]

cnxt_dev
cnxt_dev
2018/12/10 08:00
Branding

Dealing with the 4 Basic Types of Customers for your e-Business

If you want to appeal to different types of customers, you need to understand what makes them tick. There really is no one way to deal with a customer. Every customer thinks differently, has their own set of preferences and makes decisions in a unique way. In order for a business to thrive in an ever-changing marketplace, it helps to know how to approach different customer segments that have a specific set of personality traits. By having a good understanding of what goes on in the minds of different types of customers, you can design a more effective approach across multiple different platforms. The 4 Main Types of Customers While […]

cnxt_dev
cnxt_dev
2018/12/07 08:00
Web Optimization

The Dos and Don’ts of Choosing the Perfect WordPress Theme

The right WordPress theme can turn your website into a powerful conversion machine. Here’s how to select the best one. There are literally thousands of WordPress themes to choose from. You could spend months sifting through them, which isn’t good for business. Fortunately, there are a few tactics that you can apply to narrow down your choices. Not only will the right theme make your content pop but it should ensure that your site is easy to navigate on absolutely any device and at lightning speed too. If you’re unsure about whether you’ve found the right theme or you simply want to be able to make a decision, here are […]

cnxt_dev
cnxt_dev
2018/12/05 08:00
Branding

A Business Owner’s Guide to Constructing a Competitive Advantage

To stand out in a competitive marketplace, you’re going to need a specific advantage that appeals to potential customers. Believe it or not, a competitive advantage can make or break your business. If you don’t have a clear advantage, there’s a good chance your business idea isn’t going to work out. Your competitive advantage is that one attribute that’s going to give you the opportunity to stand out amongst your many competitors. A competitive advantage shouldn’t be confused with a mission statement though, it needs to be difficult, or impossible, to duplicate. Remember, your competitive advantage is what’s going to bring you new customers and drive more revenue so if […]

cnxt_dev
cnxt_dev
2018/12/03 08:00
Web Marketing Tools

Your Website’s Speed Could Be Affecting Your Conversion Rate

If your conversion rate isn’t what you want it to be, it might be time to get back to basics. According to studies by Akamai and Gomez, the speed of your website directly affects your conversion rates. The results of these studies showed that 47% of consumers expect a website to load in 2 seconds or less, with 79% of shoppers being much less willing to buy from the same site again if they were dissatisfied with a site’s performance. A mere 1-second delay in page response time can reduce your conversion rate by 7%! When you start looking at this from a revenue point of view, you’ll quickly see […]

cnxt_dev
cnxt_dev
2018/11/30 08:00
Uncategorised

KOBIT, winner of the IE-KMD MEDIATECH VENTURE DAY Pitch Contest 2018

IE-KMD MEDIATECH VENTURE DAY TOKYO Pitch Contest in English won by Access Analysis SaaS “KOBIT” November, 28 of 2018 at 21:30, at the pitch contest of “EI-KMD MEDIATECH VENTURE DAY TOKYO” held by Keio University Graduate School of Media Design and MBA courses specialist IE Business School in Spain, shares KOBIT, provided by the company Creator’s NEXT (Head office located in: Shinagawa, Tokyo. CEO: Nozomu Kubota) was the winner of the contest. The event was celebrated in the Plug and Play in Shibuya, Tokyo. Sponsored by Spain Chamber of Commerce in Japan, TECH IN ASIA, CREAM. The contest was realized in an elevator pitch format that competes for good or […]

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cnxt_dev
2018/11/29 08:27
Branding

Why Brand Trust is More Important than Ever Before

If you’ve ever wondered how brand trust is affecting your bottom line, this article will help clear things up. Survey Monkey, a leader in global survey software, recently released the results of their survey on how trust affects consumer purchase decisions. If you’ve never really paid much attention to brand trust, this report shows that it’s no longer a nice-to-have. Survey Monkey CEO, Zander Lurie, stated that businesses that failed to establish trust in 2018 and beyond were going to lose customers to brands that could– it’s as simple as that. The results of the study indicated that 65% of survey respondents would only purchase from brands they trust, with […]

cnxt_dev
cnxt_dev
2018/11/28 08:00
Inbound Marketing

How to Apply Neuromarketing to Your Campaigns in 2019

The basics of neuromarketing and how it can be used to drive more conversions. Neuromarketing is a concept that has been around for quite some time but is still one of the most effective ways to optimise your marketing campaigns without needing to pay for additional advertising. Understanding the Basics of Neuromarketing Neuromarketing takes the principles of neuroscience and neuropsychology and applies them to marketing. Neuroscience looks at both the function and the structure of the brain as well as the nervous system, while neuropsychology looks at aspects such as emotion, behaviour and cognition and how they’re linked to one another. These principles help brands and marketers to better understand […]

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cnxt_dev
2018/11/26 08:00
Web Marketing Tools

11 Must-Have Mobile Apps for Marketing Professionals

Discover a few new marketing apps that you’ll be glad you downloaded. Digital marketers use their smartphones for everything from posting content on social media to tracking their latest AdWords campaign, and having the right apps is a big part of successfully managing various marketing activities. There are a few apps that marketers simply can’t live without and we’ve listed them below. Must-Have Apps for the Professional Marketer Slack Android / iOS When you’re running several marketing campaigns as a team, communication is essential. Slack is still one of the top apps for marketing teams who aren’t necessarily based in the same office or for teams that are always on […]

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cnxt_dev
2018/11/23 08:00
Inbound Marketing

Persuasive Copywriting Tips to Skyrocket Your Conversions

How to get users to convert using highly-engaging online copy. Getting sales copy to produce a return on investment is one of the most common challenges that businesses face. Let’s start by saying that there is no magic formula that is going to boost your conversions overnight. Copywriting is a skill that needs to be honed and paired with the motivations, needs, and desires of your target audience in order for it to be effective. The right copy has the potential to convince the reader to trust your brand and take the action that you’re proposing, whether it’s making an online purchase, downloading an ebook or signing up for a […]

cnxt_dev
cnxt_dev
2018/11/21 08:00
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