How Do I Track My Google Ads Campaigns in Google Analytics?
In order to track the results of your Google Ads campaigns, you will first need to connect your Ads dashboard to Google Analytics. To do this, follow these steps: Sign in to your Google Ads account and click on the wrench icon in the upper right-hand corner Click on Linked Accounts under Setup Click on Details under Google Analytics You will need to have administrative access to link a property to Google Analytics. If you do, click on Link next to the property you want to link to Analytics You will now be presented with one or multiple views that you can link. Once you connect Google Ads to Analytics, […]
How Can Marketers Avoid Infoxication?
Infoxication is a modern-day term used to describe the impossible task of making a decision or staying up to date on a particular topic purely because there is such an endless amount of data and content on the web. Today’s marketers have an abundance of data available to them. Even offline campaigns offer a wealth of information. However, the reality is that we really do have too much data and too little time to make use of it. So, how can marketers avoid infoxication? Here are a few tips Tips for Avoiding Infoxication as a Marketer Find the right tools There are a number of great tools that make data […]
A Guide to Using FameBit to Market Your Brand on YouTube
Video marketing is big and now you can make the most of YouTube with a little help from FameBit and influencers. Thanks to the internet, there are countless ways to reach your target audience. Unfortunately, newer generations are a little harder to convince and their preferences are vastly different, which is why a very specific approach to marketing is required. Many of today’s brands are roping in influencers to help them reach and get through to their target audiences. A study by Mediakix showed that 89% of businesses say that influencer marketing produces the same if not better results than other channels. Influencer marketing budgets have been increasing year on […]
What Google courses should I be taking in 2019?
If you’re an online marketer, chances are you use a Google platform on a daily basis, so it only makes sense to understand as much as you can about this search engine, content and advertising giant. If 2019 is the year you want to upskill and enhance your Google-related knowledge, these are the courses we recommend you sign up for: Google Analytics Academy Whether you’re just getting started, need a refresher or want to take your analytics skills to the next level, the Google Analytics Academy offers four analytics-related courses for different types of users, a Data Studio intro course as well as a course on Google Tag Manager. If […]
Is Clickbait Bad for SEO?
Clickbait is a term that surfaced a few years ago and the concept spread like wildfire because it sparked so much curiosity in online users. Clickbait headlines are designed to increase clicks and drive more traffic to your website but there are a lot of mixed opinions about whether these types of headlines will harm or boost your SEO efforts. So, is clickbait something you should still invest your time in? The answer is, it depends. How Clickbait Can Enhance or Harm Your SEO Efforts There is definitely still a place for clickbait content but in order for it to make a positive difference SEO-wise, your content actually needs to […]
What information can Google Insights give me?
Google Insights is linked to Google My Business and can provide you with an array of interesting data on the people who interact with your local listing. Google Insights can be used in conjunction with Google Analytics and Search Console, ensuring you have access to as much detailed information on website visitors and potential customers as possible. Here is the data that you can extract from Google Insights: How Customers Search for Your Business. Customers can either discover your business by directly searching for your business name or address, by searching for a service or product or by searching for a business related to yours – find out how most […]
The Guide to Ranking for Zero-Click Searches
If you want to increase your site’s rankings for searches that won’t necessarily result in any clicks, this is what you need to know. For the first time in history, Google now generates more zero-click searches than anything else. This means that searchers find the information they need without having to navigate to another platform or website. What’s more, research shows that Google is also sending a massive portion of clicks to their own properties, including Maps and YouTube. Yes, there is a chance that Google is able to provide the best answer to a search query in many scenarios but this surely can’t always be the case. It probably […]
What Algorithm Changes Has Google Made in 2019 So Far?
Google makes a number of changes to its algorithm every year and some have a bigger impact than others. Here is a quick recap of the algorithm changes that have been made in 2019 so far. February 2019: Unnamed Shortly after the holiday period in December and January, a number of website tracking tools started showing ranking changes. There was no confirmed update during this period but something definitely changed. March 2019: Unnamed In March, there was another unknown updated that resulted in some odd fluctuations and changes in organic search results. Again, a number of marketers reported major dips in traffic. Something else that occurred was that there […]
What is Return on Experience (ROX) and Why is A Must for Your Business?
Return on Investment (ROI) is no longer the only way to gauge your company’s success. Return on experience (ROX) is now just as much a focal point for businesses as ROI is. ROX focuses on relationships within a company that are significant for customer and employee experiences, which has a knock-on effect on the bottom line. Basically, ROX ensures you understand how income is generated based on how customers interact with your brand. ROX is not a system or tool that you can simply purchase and implemented though, it’s an ongoing process and research project. Why Return on Experience is a Big Deal Digital technology is an integral part of […]
A Guide to Data Mining: The How, Why and Best Practices 
Wondering why your business should care about data mining and how to get started? This is the guide you need. Where diamonds and gold were once the only things that people were after, today, data is the gleaming bar of gold that everyone wants to get their hands on. From small start-ups to large corporations, having the right kind of data on hand will give you a powerful competitive edge that you can use to boost your brand as well as your bottom line. Data Mining 101: An Overview of the Basics Data mining is the process of using large volumes of source data to examine underlying patterns that could […]