Should I Focus on SEO or PPC First?
Both SEO and PPC are proven tactics for driving more targeted leads to your website but when you only have a limited amount of time and resources, what should you be focusing on first? Here is a quick comparison to help you decide what’s right for your brand. SEO vs. PPC – What to Focus on First Search Engine Optimisation SEO can be a little intimidating because it has so many different elements, plus it takes time to reap the rewards. However, according to Search Engine People, over 90% of all interactions on the web start with a search engine. Online users also perform well over 3 billion searches […]
How Can I Use Google Analytics to Improve SEO Rankings?
Google Analytics is an integral part of every digital marketer’s online toolbox, but is it possible to boost your SEO rankings using this platform? The answer is yes – here’s how. Track Visitor Demographics & Interests By collecting data on your website visitors, you learn more about them. This means that you can create content, offer products and provide them with a user experience that meets their needs and preferences. Running an online store? Focus on the visitors who spend the most time and money to create a strategy that will help you attract more of the same. Link Search Console to Google Analytics To keep track of the queries […]
How Do I Use the Google Analytics Benchmarking Reports?
Google Analytics benchmarking reports are useful because they give you an idea of how your website is performing in your specific sector. These reports contain data that show how your site is competing across different traffic channels as well as which devices are most popular in your particular market. To collect the data for these reports, Google uses anonymous data from other websites. How to Use Benchmarking Reports Before you can access a benchmark report, you will need to activate them. You can do this by going into the Admin section of Google Analytics, click on Account Settings and check the Benchmarking box. You can now navigate back to your […]
LeadGen – Build Engaging Forms that Boost Lead Generation
There are a number of different ways to create a lead generation landing page that converts but forms are probably one of the most important elements because it’s what you want your website visitors to engage with. LeadGen – A Brief Overview LeadGen is definitely one of the most flexible and easy-to-use form building tools. Not only can you create a wide variety of forms but it only takes a few minutes to complete each form too. Whether you want to add people to your email list, build a form that generates a custom pricing quote or if you want to get people registered for a webinar, LeadGen makes it […]
Presenting Web Analytics in a Way Your Client Can Understand
You may be familiar with web analytics terminology but this doesn’t mean your client is. This is how to make reports more understandable. Digital marketers are no strangers to having to prepare presentations for clients who require a simplified view of how their brands are performing online. There isn’t always very much time to prepare either, which is why it helps to know what data you should be including and how to present it in a way that your client will understand ahead of time. Having the right tools on hand to assist you also makes a big difference to this process, KOBIT being one of them. KOBIT makes it […]
What are the Top Tools for Measuring SEO Success?
In order to build and sustain your organic traffic and SEO rankings, you’re going to need the right tools to track your efforts. SEO analysis is essential and these are the tools you should be using to do it. While Google Analytics will always be a tool that you can use to track your SEO success, there are a few others that can provide you with additional data. SEMRush SEMRush is great for tracking paid, social and organic traffic but it is also possible to keep track of the keywords your domain is currently ranking for. This means that once you start targeting specific search terms, you can easily track […]
What Kind of Goals Can I Set Up in Google Analytics?
Tracking traffic volumes can be useful but how are you checking whether your marketing efforts are making a difference in your business? This is where goals come in. There are four types of goals that can be created using the Google Analytics platform: Destination Goals Destination goals help you to determine when a visitor lands on a specific page. If you want to track how many people land on an Add to Cart or Thank You page, this is the goal you would use. If you will be using campaign URLs with UTM codes, be sure to track Begins with as your URL match type so that Google Analytics records […]
What SEO Ranking Factors are the Most Important in 2019?
SEO is such a broad topic and with Google changing its algorithms every other month, it can be difficult to keep track of the ranking factors you should be focusing on to keep your site on page 1. It’s important to remember that the success of your SEO efforts is dependent on a combination of factors, so it doesn’t help to just focus on one or two that seem important right now while letting everything else fall by the wayside. These are the SEO ranking factors you should be keeping at the top of your list in 2019: Quality Content. Yes, content is still as important as ever. Even SEO […]
How Do I Measure Engagement with Google Analytics?
By having a better understanding of how visitors are engaging with your website, it becomes easier to determine what steps your brand should be taking to keep visitors around long enough for them to convert. Google Analytics can provide you with a wealth of data but there are a few key metrics that will tell you how users are engaging with your website. Measuring Engagement with Google Analytics Here are the engagement metrics you should be keeping an eye on: Pageviews: Any time a user views a particular page on your site, it is counted as a pageview. A high number of pageviews indicates people are interested in what you […]
What is a Good CTR for My Google Ads Campaign?
Click-through rate (CTR) measures how often people click through to a landing page from one of your Google Ads campaigns and a higher CTR means you pay less and rank higher. There are also several factors that impact CTR, including: Relevance: How well an ad relates to the keywords that are being targeted. Network: Text ads tend to have higher CTRs than ads displayed via the Google Display Network. Device: Mobile CTRs tend to be higher than those obtained on a desktop or tablet. Ad Rank: If your ad doesn’t rank high on search engines, naturally, your CTR is going to be lower. Channel: CTRs on Google are different to […]