Analytics Attribution Modelling 101: How to Get Started
What you need to know about attribution modelling in Google Analytics and how to apply it to your business. Let’s think about the customer journey for a second – it can actually be far more complex than you think. Let’s say a potential customer sees one of your sponsored posts on Facebook and clicks through to your site to have a brief look around. After they leave, they are met with a retargeting campaign that takes them back to the site where they sign up for your email updates – they haven’t purchased anything yet though. A few days later, you send them an email about an upcoming sale that […]
How to Adapt to the Rise of the Payment Apps
In a world where cash is no longer king, should your business be paying more attention to mobile payment apps? Mobile payment apps are being used by millions of people every day and the industry is growing at a rapid pace. According to Trend One and Statista, mobile payment volumes are set to grow by over 60% by 2021. Another report by Merchant Machine shows that 64% of smartphone users are mobile payment app users, with the majority of users being between the ages of 18 and 44 – a market with one of the highest spending potentials. Businesses are fast realising how beneficial mobile payment apps can be to […]
Google AMP – Should You Convert Your Whole Website?
While Google AMP does offer several benefits, should you really be converting your website? Google’s AMP (accelerated mobile pages) feature has become a hot talking point in recent months, with many marketers and website owners wondering if they should make the move. AMP was designed to speed up website load times on mobile devices, which is obviously beneficial for SEO, however, Google is asking website owners to hand over more control of their sites in order to maintain strong rankings and stay competitive. In early 2018, Google began rolling out mobile-first indexing, ensuring that websites that are mobile-ready were given priority during indexing. With that, AMP really stepped into the […]
SEO and Images – Key Optimisation Tips
If you aren’t already, here are a few ways that you can use images to enhance your SEO results. Content creators and marketers know just how important images can be. Not only do they bring your content to life but they can enhance your SEO efforts too. Taking the time to optimise your images and use them more strategically can make a difference to your search engine rankings. Here are a few tips will help you get the most out of your online images. 10 Must-Know Image Optimisation Tips 1- Use Images Wherever You Can If there is a way to incorporate an image into your content, do it. Images […]
Google Analytics Certification – How to Pass Your 2019 Exam
If you’re thinking about taking the Google Analytics exam this year, here are a few tips that will help you through it. Google Analytics is still one of the most popular analytics programs around today, with businesses of every size using it to develop strategies, boost sales and enhance customer experiences. If Google Analytics is an integral part of your job, you may be considering taking the official exam. This article will take you through the process and provide you with some helpful tips. The Google Analytics Certification Process 1. Setup a Free Google Partners Account Google Partners is the platform that Google uses to collaborate with agencies and online […]
Ubersuggest vs. Google Keyword Planner: Which Option is Better?
If you’re wondering which keyword tool you should be using in 2019, this is what you need to know. Those who want to take their content to the next level and gain a competitive edge know how important keyword research is. At the moment, there are two main keyword research tools that marketers tend to compare and if you’ve been having the same debate, this article will give you the details you need on Ubersuggest versus Google Keyword Planner. Ubersuggest – The Details Developed by content guru Neil Patel, Ubersuggest is designed to provide marketers with keyword suggestions. This free tool can be used to visualize keyword and identify content […]
Is It Possible to Track Voice Search Queries Using Google Search Console?
Brands know how important voice search has become but is there a way to access this data via Google Search Console? Not only is voice search changing consumers’ online behavior but that of search engines too. We can slowly see how voice search queries are affecting search results by looking at featured snippets. Featured snippets are designed to present searchers with the most relevant answers to their questions while also giving them the option to explore other search results. If you search via voice on your mobile device, your voice assistant will even read the featured snippet to you. Even though there is no magic formula for ensuring your website […]
Customer Lifetime Value: What Is It and How to Calculate It
If you’re looking to boost your profits, you should definitely know how to calculate the lifetime value of your customers. A big part of running a successful business is knowing how to acquire new customers in the most cost-effective way possible while also nurturing your existing clients. Knowing how to calculate the lifetime value of your customers is essential to improving your marketing, product development, and customer support efforts. This is what you need to know. Customer Lifetime Value (CLV) Explained In a nutshell, CLV estimates how much revenue you will receive from a customer throughout their relationship with your business. By knowing how much repeat business you can expect […]
Landing Page Copywriting 101: The Key to Getting More Conversions
How to get your landing pages to achieve your conversion goals. Landing pages are designed to wow potential customers, to give them every reason to take the next step and convert, but what should your landing page look like exactly if you want to achieve this? There are a number of different factors that influence the success of your landing page but sometimes you need to drill down to the basics if you want to create a landing page that delivers. The words that you use on your landing page allow you to have an indirect conversation with potential customers but how many words should you be using to give […]
Unconventional Tactics for Unlocking Google Analytics’ Not Provided Data
A closer look at keyword not provided and how you can unlock that data. Ever since Google Analytics added ‘keyword not provided’ to their reports in 2011, it’s been a touchy subject amongst marketers, mainly because a large percentage of website traffic is being linked to searches with no keyword data. Keyword Not Provided Explained Prior to 2011, you would be able to access a full list of keywords that were bringing visitors to your site by clicking on Acquisition > Campaigns > Organic Keywords. Today, you will see that a large percentage of your traffic is now linked to keywords that are (not provided). Google made the decision to […]