Discover a few new marketing apps that you’ll be glad you downloaded.
Digital marketers use their smartphones for everything from posting content on social media to tracking their latest AdWords campaign, and having the right apps is a big part of successfully managing various marketing activities.
There are a few apps that marketers simply can’t live without and we’ve listed them below.
When you’re running several marketing campaigns as a team, communication is essential. Slack is still one of the top apps for marketing teams who aren’t necessarily based in the same office or for teams that are always on the go. There is nothing worse than trying to sift through a chain of emails to find the information or document that you need. Slack not only makes it easy to chat and share documents but search for specific information too.
Canva is incredibly useful for marketers who need to develop unique graphics for their content or social media posts. The interface is very easy to use and there is a wide selection of free and paid graphic options available. What’s really great is that the graphics and fonts are clean, modern and unique, making it super simple to create something eye-catching instead of using a general stock image.
If you’ve ever wanted an app that would take the juggling out of posting across multiple social media platforms, Buffer is it. Not only is it capable of posting across multiple sites but it will do so at optimum times too. This is one app that you want if you want to take a well-deserved break during the year but still want to make sure that your content is going out on time.
If video content is important to your brand, Cameo is a must-have app. Cameo works in conjunction with Vimeo, giving you the ability to edit videos and short film clips for free from your mobile phone. Not only are you able to adjust video audio and trim clips but you can even select a soundtrack from their music catalog. When you’re done, you can rapidly render all of your files.
This is the to-do list app that countless marketing professionals swear by. Wunderlist gives your day-to-day tasks a modern twist. Divide your to-do lists into topics, which you can then share with your colleagues. Tick off each task as you complete it to move it down the list. Have a deadline to meet? Assign a date to each of your tasks to ensure you get them done.
If you are a little more skilled in the design department, you will love the Create app. Create sophisticated designs by drawing lines and shapes and adding typography, graphics and icons. Download your designs and share them with the rest of your team.
This is another excellent app for teams who are looking to collaborate and coordinate their marketing efforts. With colour coding, tagging and deadline functions, Trello is an excellent way to plan out and track your campaigns and marketing efforts from anywhere in the world. This is a must for remote teams who want to bypass email communication.
If you tend to take a lot of photos and videos on the go at events or in store, this is a must-have app. Use MuseCam to capture and edit your images on the go using professional grade tools and film presets as well as advanced camera controls.
Trying to remember several different passwords is a major pain point for most marketers but LastPass is changing that. Create one strong master password that protects the rest using advanced encryptions and algorithms. LastPass is particularly useful if you happen to get locked out of a device. The app is also useful for generating new passwords if you want a strong combination.
When you’re managing campaigns and content from your smartphone, files and graphics tend to use up most of your memory, which is why it’s helpful to be able to store them in the cloud using an app such as Dropbox. It’s also a great way to share larger files with your team members.
This is another alternative app to make social media management that much easier. Along with being able to schedule and monitor your content, your team will also be able to respond to customer comments and messages across multiple platforms from anywhere in the world.
Are there any other marketing apps that you highly recommend as an online marketing professional?