The right WordPress theme can turn your website into a powerful conversion machine. Here’s how to select the best one.
There are literally thousands of WordPress themes to choose from. You could spend months sifting through them, which isn’t good for business. Fortunately, there are a few tactics that you can apply to narrow down your choices.
Not only will the right theme make your content pop but it should ensure that your site is easy to navigate on absolutely any device and at lightning speed too.
If you’re unsure about whether you’ve found the right theme or you simply want to be able to make a decision, here are some key dos and don’ts that will help.
Not having a clear list of the website features that are important to you will place you in a needle in a haystack scenario. Your website’s features should be directly related to the goals and needs of your business. The more specific you can be about your must-have features, the easier your search for the perfect theme will be.
It’s always nice to have the option of choosing from a wide array of features and functionality but a theme that’s too complex will only slow down your site. A slow website is not a site that customers want to spend time on so don’t let the allure of all those extras sway you. Stick to the basics and focus on the features that you really need.
In theory, a theme could sound amazing and tick all the right boxes but if there is very little support available from the theme’s author or the theme is not being updated on a regular basis, you’re going to be wasting your time. When a theme isn’t compatible with the latest version of WordPress and all your plugins, your site will eventually break and you’ll be left with a much bigger problem that could affect your business.
There really is no excuse for a WordPress theme to not be responsive. With an increasing number of online users accessing websites from mobile devices and the rollout of mobile-first indexing by Google, a responsive website is not optional. Make sure that your WordPress theme is responsive and will correctly display your website across multiple devices.
The more specific your website requirements are, the higher your theme budget’s going to need to be. If you’re happy with your website to have similar features to others then you can go with an off-the-shelf theme that you can change up to match your brand. However, if you want something completely unique with very specific features and customisations, get ready to spend a little extra budget on your theme and in some cases, you may even require the assistance of a developer to get set up.
Page builders are incredibly useful for creating custom layouts for the different pages on your site. There are quite a few well-known page builders that are used by most themes, with Visual Composer and Builder Beaver being two examples. If a theme is using a page builder that you don’t recognise, you may want to think twice about getting it. The reason for this is that should you choose to move your site to a new theme, later on, you may have to spend a lot of time cleaning up the pages because there is so much extra code.
If you have plans to create a multilingual website in the future, you should definitely make sure that your theme is translation ready and is capable of supporting multilingual plugins. Basically, a theme that is translation ready simply has an extra sub-folder with language files.
The right WordPress theme will be both aesthetically pleasing and tick all the right boxes in terms of core functionality. Stick to these basic selection principles and there’s no reason why you won’t find the very best WordPress theme for your site.