Social Media in 2019: Where Should Your Brand Be?

2018/12/10 08:00

choosing social media

Social media isn’t going anywhere in 2019 but these are the apps and platforms you should be focusing on.

If there’s one thing that brands have learnt in recent years it’s that if you want to reach your target audience, you need to know where they spend their time online.

Yes, conventional media such as print and television still have their place but in a world where consumers prefer a personalised experienced at every turn, the internet is still the most lucrative place to promote your brand.

Over the last decade, social media usage has skyrocketed and the ways in which consumers use social media has changed too.

Social media was once just about poking your friend on Facebook but today, it’s about making connections, sharing content that matters and expressing yourself in a hundred different ways.

There are a number of social media platforms and apps out there today but there’s no way that your brand can focus on all or even most of them, which is why it helps to know where you should be focusing your social media efforts in 2019.

Social Media in 2019 – Where Brands Should Be

The social media platforms that your brand uses are mostly determined by where your customers spend most of their time, your brand’s personality as well as the type of content you have available to share.

Here are the social media apps and platforms that are still a big deal and will continue to thrive in 2019.

  • Facebook

Facebook is still the number one social media platform in the world and is currently over 2.2 billion users strong. Only about 30% of Facebook’s users are between the ages of 25 and 34, while the rest are either in their teens or older than 35. Surprisingly, the number of American Facebook users who are over the age of 65 has doubled from 20% to 41%.

  • YouTube

Video has become quite a big deal and will continue to be in 2019 and beyond. YouTube has been around for a number of years and today, it is the second most popular social media website on the internet, with over 1.9 million monthly users. Over 500 million videos are watched on this site every single day, making it the go-to source for video content for countless online users.

  • WhatsApp

Where WhatsApp was once only used to communicate with family and friends, today, it is also an app that can be used by brands and businesses to send updates and promotions and offer customer support. With over 1.5 billion monthly active users, WhatsApp is definitely an app to consider in the New Year. According to Small Business Trends, only 50% of businesses actually use WhatsApp, making this an excellent marketing opportunity.  

  • Messenger

Where Messenger was once only a Facebook feature, it has now been turned into a standalone app that is proving to be increasingly popular amongst consumers of varying ages. Along with using Messenger as an advertising platform, users can now also create chatbots and even send newsletters. The 1.3 billion-strong messaging platform is proving to be so popular that it’s growing by at least 100 million new users every 6 months.

  • WeChat

While not many brands actually consider WeChat, it’s got over 1.06 billion monthly active users and continues to grow every month. Over and above the regular calling and messaging, users can now also shop, transfer money, book a taxi and make a reservation on the WeChat app. WeChat is an excellent alternative for reaching audiences that reside in countries where Facebook is banned.

  • Instagram

Countless businesses are discovering how Instagram can be used to share content and promote their brands in creative ways. Along with the usual images and video posts, there is now also IGTV and stories for brands to take advantage of. Instagram has over 1 billion monthly active users and over 25 million business profiles. Influencer marketing has become an increasingly popular and highly effective marketing tactic on Instagram.

  • Tumblr

Almost 70% of all Tumblr users are millennials, so if this is an audience you want to reach, this is a great place to do it. Tumblr is a popular social media and micro-blogging site where over 640 million users share photos, links, videos and more every month. If your brand is already producing content for platforms such as Facebook and Instagram, Tumblr is a great way to get some extra exposure.

  • Twitter

Twitter usage is definitely not what it used to be but it is still a popular platform with over 335 million users, most of which are between the ages of 18 and 29. While Twitter can be used to share general content, it’s better suited to real-time content and interactions, which means it’s only suited to specific types of brands.

  • Reddit

Have valuable content to share with your target audience? Feel like your brand would be a good fit to answer questions on specific topics? Reddit might be for you. Even though it is still a pretty basic platform, Reddit does have over 330 million monthly active users, most of which are between the ages of 30 and 49.

  • LinkedIn

If you’re looking to reach out to professionals and can provide high-quality, valuable content, LinkedIn is still a great social media platform to target in 2019. There are currently over 294 million monthly active users on LinkedIn who want to follow the brands and organisations who are thought leaders in their industries.

Social media and content should still be a key part of every brand’s online marketing strategy in 2019, you may just need to adjust your focus to different apps and platforms in the coming year.