Wondering what skills will be most in demand in the New Year? This is what you need to know.
With so many amazing courses and resources available online, it’s certainly not difficult to get started in the digital marketing space. While there are still digital marketing roles that call for formal qualifications, more and more organisations are looking for real-world experience and a strong portfolio.
Whether you’re currently working in the digital marketing space or you’re just getting started, being successful means keeping your skills fresh and relevant in a fast-paced and evolving environment.
There are many different directions you could take in the world of online marketing but let’s focus on the areas that are going to matter the most in 2019 and beyond.
With so many brands competing for your audience’s attention, data and analytics have become more important than ever. Understanding how a customer moves through the sales journey and interacts with your content and advertising is a must if a brand wants to thrive, which is why data tracking and analysis skills are in such high demand. Knowing how to read the data is one thing but being able to show brands how to optimise and plan is another – you need to be able to do both.
It’s becoming increasingly difficult to create content that stands out from the crowd, which is why exceptional content curators and creators are in such high demand across a variety of industries. Today’s content needs to tick a number of different boxes for it to be effective – not only does it need to attract an audience but engage people too. Data analysis and social listening are also key skills here as you need to be able to understand what works amongst difference consumer groups.
Social media is one area of digital marketing that is growing at a rapid pace, in fact, a report by Statista showed that over 2.6 billion people are currently using social media. Social media websites and apps are one of the best places to market your brand and promote your content but knowing how to do this in an effective way requires specific skills. The demand for professionals with experience in social media strategy is growing in leaps and bounds and will continue to do so in 2019.
Search Engine Optimization has been around for quite some time but just when you think you have the right formula, Google changes their algorithm and marketers need to adapt or lose out on a lot of potential traffic. Organisations of every size understand how important SEO is to the success of their business, which is why marketing professionals that specialise in SEO are still going to be in high demand come 2019. SEO skills are not easy to obtain though, and will require some time and dedication. However, if you’re committed to continuous development and are able to thrive in a fast-paced and reactive environment, this is definitely a skill worth honing.
Marketing tech tools is a space that is growing at a rapid pace, with thousands of tools currently available on the market that help marketers simplify their processes and tasks. Believe it or not, marketing tools have become an integral part of countless marketing strategies, which is why organisations are on the lookout for professionals who can help them streamline their marketing processes and functions. Being able to offer this skill to businesses means having in-depth knowledge on current tools and how they are used within businesses, so if these tools are something that interest you, you may want to look into this in the New Year.
Better known as user experience, UX design focuses on optimising the customer experience. UX design skills are in high demand because businesses want deeper insights into the behaviour of their customers across their websites and apps. If a brand’s online platform isn’t delivering on expectations, they can end up losing out on thousands of dollars in potential sales. UX design is one skill worth looking into in 2019 if you are interested in understanding customer behaviour and how online platforms can be optimised to meet user expectations.
By evaluating your current skill set and taking the time to think about what you’re truly passionate about, you can place yourself on a whole new path in 2019 and become a digital marketer that everyone wants a piece of.