Ensure your brand is still making an online appearance when your business shuts down for the holiday season.
The holiday season is one time of the year that offers businesses countless SEO opportunities that they can take advantage of. Whether you’re running an online store, a B2B business or have a brick and mortar retail store, it’s important to capitalize on this increase in SEO activity.
If there is one thing that is constantly changing, it’s Google’s algorithms. While Google releases new algorithm updates every other month, search engines are learning and evolving on a daily basis.
There are a number of different factors that can contribute to your SEO success but if we look at SEO in conjunction with the holiday season, user intent is probably the most important factor right now.
The best way to take advantage of SEO opportunities this holiday season is to cater to the needs of your target audience during this period. How does your brand’s offering fit in with the holiday season and how can you create content that will get you noticed during this time? These are the two questions that you need to ask as you implement your holiday marketing.
Keep in mind that this is a time of winding down, planning for holiday parties and vacations and shopping. Almost every brand can fit in with these themes, you just need to have the right angle, with a good keyword research strategy being the perfect finishing touch.
Your competitors won’t be taking a break this holiday season and neither will SEO. Even though your business will be shutting down, it’s important to keep your brand’s online presence alive so that you don’t lose any momentum as we move into 2019.
Here are a few SEO and online marketing tasks that you should take care of before you head home for the holiday season.
Since you won’t be in front of a computer as often as usual over the holiday season, it helps to plan and schedule your social media posts ahead of time. Scheduling posts ensure that your brand is still being seen by your target audience and that you continue to drive traffic to your website over this period. Tools such as Socialoomph and Hootsuite are great for this and are really easy to use.
Everyone is in the holiday spirit, which means they’ll have a particular interest in content that has some holiday flair. There are many ways that you can add some holiday spirit to your content – from using colorful graphics to scheduling a few holiday-themed blog posts, your brand can add to the festive mood. Just be aware that your competitors will be doing the same so make a point of making your content and campaigns as unique as possible.
To make sure that you’re keeping SEO in mind while you create your holiday content and schedule your social media posts, it’s important to start with some keyword research. Take a holiday-themed approach to your keyword research to draw in additional traffic during this time.
The holidays are a great time to pull year-end reports and take a closer look at what your target audience really responded to during the year. You may also find that there are learnings you can use during the development of your holiday marketing campaigns and content.
Seasoned digital marketers know how beneficial it can be to get a head start on their marketing. The earlier you start planning, the more you can spend time on other tasks and project in the New Year. Take the time to look into SEO trends for 2019 to get an idea of where you can start focusing your efforts. In some cases, you may even be able to start applying some of these tactics during the last few weeks of 2018.
Use this time to take advantage of changes in purchase behaviors and an increase in online activity – you could just give your revenue that extra boost you were hoping for.
Even though it’s easy to get wrapped up in all the festivities at this time of the year, it’s still crucial for you to keep your brand alive online if you want to end the year on a high note and start the New Year strong.