How to Implement Google Analytics on Your WordPress Site

2019/01/07 08:00

analytics in wordpress

Find out how your WordPress site is performing by implementing Google Analytics.

Every business owner should have a view of how their visitors are interacting with their website and content, and Google Analytics is one tool that makes this possible.

Google Analytics offers a wide array of data that will help you create stronger content strategies, refine your customer journey and improve your SEO efforts. It will also give you the ability to create goals and track your site’s performance against on those goals so that you know exactly what’s working and what isn’t.  

If you’re running your site on the WordPress platform, implanting Google Analytics is very easy.

Implementing Google Analytics on Your WordPress Site

These are the steps that you will need to follow to set up Google Analytics on your WordPress website.

Step 1: Sign Up for a Google Analytics Account

To get started, you will need to have a Google account so that you can sign up for Google Analytics. Once you’ve gone through the sign-up process, you will need to add your website as a property.

When adding your website as a property, you will need to complete details such as the name of your website, your homepage URL and your time zone. Once you’re done, click on “Get Tracking ID”, which will be a string of numbers that start with the letters UA. You will need your tracking ID for the remainder of the setup.

Step 2: Install a Google Analytics Plugin

The best part about implementing Google Analytics on a WordPress site is that you get to take advantage of plugins. Here are a few of the most popular Google Analytics plugins:

  • MonsterInsights. This is one of the highest rated plugins, which has a free and a premium version.
  • ExactMetrics. This plugin has been around for a while and is completely free.
  • Web-Dorado. The free version of this plugin provides some good basics but you can get a lot more functionality with the premium version.
  • Analytify. This free plugin has over 30,000 installations and a useful 1-click authentication process.
  • WP Statistics. This lightweight plugin is another popular choice that can also track your email stats.

Step 3: Configure Your Plugin

Once you have installed and activated the plugin of your choice, you will need to go through the configuration settings. Most of the plugins listed above are very straightforward but some may require some additional details to complete the setup. You will need your tracking ID during this step.

Step 4: Test

To make sure that your website is now being tracked, head over to the Admin screen in Google Analytics and click on Reporting. You should now see a menu item called Real-Time on the left-hand side. Click on Real Time and then on Overview and you should see live data that shows how many people are currently on your website. Keep in mind that it may show zero if your website is brand new and you won’t be able to see any data if you’re logged in to your site as an Administrator or Editor.

If your website is new, get a third party to visit your site to see if it shows up under the Real-Time tab in Google Analytics, this will indicate whether your tracking ID is working or not.

As you can see, implementing Google Analytics on your WordPress site is simple and you can now benefit from the many reports that it offers.

Tracking your website’s performance is a must for any blogger or website owner if they want to grow and use their websites to boost their revenue streams.

There really is no right or wrong choice in terms of the plugin that you choose to use, just be sure not to install more than one as that could cause conflict and errors.