What you need to know about Google Analytics Intelligence and how you can use it in your business.
If you’re new to Google Analytics or you’re managing large volumes of data, the Google Analytics Intelligence feature can make your job a little easier.
Using language processing technology, Google now makes it possible for users to ask questions about their data instead of having to sift through several tabs to find the information themselves. From questions about the basic performance of your website to measuring goals, the Intelligence feature can provide you with the answers to your data-related questions.
Using plain English, you can ask Google Analytics a wide array of questions to make your reporting processes far simpler.
All of the reports that you can access in Google Analytics is made up of dimensions and metrics, which is what you will use to create your questions. For example, a City or State could be your dimension, while Returning Users could be your metric. Combining these two elements will allow you to find out more many users from a specific city have returned to your website within a specific time frame.
Here are some examples from Google of the types of questions that you can ask using the Intelligence feature.
To make your questions even more specific, you can also add a date range to them. If you leave this part out, Analytics will automatically apply the last 30 days as a default date range.
As with most digital marketing tools, this feature does have some limitations, including:
Here are the steps to follow to start using this feature:
A key benefit of the Intelligence feature is that it will cut out a lot of admin time for digital marketing teams in terms of creating a campaign and general progress reports. This leaves room for teams to focus on other tasks that will generate more conversions and boost income.
It’s never easy running a business, particularly in a highly competitive sector and sometimes, decisions need to be made quickly, something that the Intelligence feature will allow teams to do.
Overall, reporting and analytics are only a small part of what digital marketing teams are responsible for and anything that can be done to simplify these processes and free up time is a plus.
Google Analytics Intelligence is far from being a game-changing feature, however, it will definitely play a role in changing how digital marketing teams spend their time. There’s also no doubt that this tool will change and evolve as time goes on, which can result in deeper insights that can be used in new ways to boost business growth in the future.