There are more than 50% chances that you are reading this blog using a mobile device. We are witnessing an important shift and it is obvious that multi-screen web is going to shape the future of the Internet. Now, for a website to be successful, it has to be mobile user-friendly. Moreover, Google recently updated its ranking algorithm and mobile-friendly websites are enjoying a ranking boost in mobile search results.
But what does a website mobile user-friendly? This is a good question to ask because of the fact that, unfortunately, the mobile web introduces a different layer of complexity: the websites must be cross-platform.
If you don’t know for sure if your website is mobile-friendly, you should use Google’s Mobile-Friendly Test as soon as possible. If this tool alerts you that for a mobile visitor is not easy to use your webpage, you should act.
Here are 8 tips that will help you make your website mobile-friendly.
Several years ago, the most common approach was to cut out content from the desktop site to fit the mobile. These days, since mobile browsers are not so much different than their desktop peers, there’s no need to have different websites.
Moreover, Google penalizes the websites with duplicated content. If you are looking to show in Google search results you should have a single website for both desktop and mobile users.
The viewport meta tag provides mobile browser with the information they need to scale the content. Basically, it tells your browser that the page needs to scale as to fit the screen. There are several configurations that you can specify but, no matter which configuration you choose, make sure you include this tag.
Popups are real headaches for mobile users. Since mobile browsers don’t provide built-in support for pop-ups, users are always frustrated by their presence. Therefore, when you design your webpage, assure that there are no pop-ups.
For best mobile experience, it is important to choose the appropriate font size. It is widely accepted that 14px is a good choice. It is not pleasant for mobile users to zoom in to read the content on your webpage. There is maybe one exception: labels and forms. For these elements, many consider 12px a good choice.
It is difficult to fill in the text boxes in mobile versions of websites. Mobile users do not have a keyboard and a mouse and, to provide a mobile-friendly experience, it is best to use other methods like buttons, lists, and drop-downs for navigation.
Get rid of unnecessary content and improve usability. Remember that, most often, minimalism is the best approach for mobile user-friendly. Stay away from frames, tables, and various unnecessary formatting. Also, too many images will make a site hard to navigate and will negatively impact its performance.
Another important aspect is to improve your page loading speed. The most common ways to do it are:
Responsive design allows the content to be rendered well on different devices or screen sizes. Use flexible layouts, and CSS media queries to build a webpage that will automatically change its layout depending on the user’s screen size.
Once your website is ready, test it with multiple devices. You should use all types of mobile operating systems (iOS, Android, Windows) and also test it on both phones and tablets. Try to be in your user’s shoes and test everything. An even better approach is to ask someone else to test it for you or use one of the many automatic testing tools available these days.
If you’re looking to increase your conversion rate and make loyal clients out of your current visitors, mobile-friendly web design is essential. We hope that these tips provided useful information on how to make your website mobile-friendly. By following them, your website will cater to the needs of both desktop and mobile users.
No matter if you are just starting to optimize your website or if it is already optimized for mobile, we will be happy to hear your insights and experiences!