Make your subscriber list work for you by taking a new approach to the types of campaigns you send.
Everyone checks their email at least once a day. Whether it’s for professional or personal reasons, email helps us to stay connected. It’s also one of the most direct ways to reach out to your audience.
When it’s done right, email marketing is can be a powerful business growth tool. Not only does it allow you to keep your customers informed but you can also educate and build stronger relationships with them.
Many businesses have subscriber lists that are brimming with potential but because they aren’t sending out the right campaigns, they’re not seeing the return on investment they’re hoping for.
Below are a few ways that you can reach out to the customers on your subscriber list.
You may send your weekly blog post to your subscribers but when last did you do something that made your subscribers feel that being on your list is worthwhile? Unexpectedly sending useful or entertaining content to them is one way to do this. An added bonus would be to add a personal touch to the email to make it different to your usual campaigns. Don’t forget the call to action.
While increasing website traffic is something all businesses want to do, sometimes the best way to build trust and really engage with your readers is to include all of your content in your emails. Instead of asking them to go to your site to watch your latest video, why not embed it in your emails instead. Rather let your call to action take them to your site.
To maximise your content’s reach, find ways to repurpose your most engaging pieces. For example, if a specific video receives a lot of traffic, why not turn it into a blog post and send that out as a new email campaign? Another idea would be to turn a series of blog posts into a short course. There are many ways to capitalise on your most popular content and it’s the perfect excuse to reach out to your subscriber list.
If it’s relevant to your brand, storytelling is another way that you can engage with your subscribers. Creating emails around real-life experiences or pain points is a good way to draw users in and help them relate to your brand.
Encourage your subscribers to make contact or visit your premises by offering a free consultation. Just be sure to add some terms and conditions so that things don’t get overwhelming. For example, limit the number of free consultations you’ll have available and place a time limit on each of them. It’s also important to be clear about the purpose of the consultation so that subscribers can set realistic expectations.
Always make your new subscribers feel welcome by having a welcome series in place. A welcome series confirms the reason why they subscribed and gives you the chance to start building a relationship with them.
Preview emails are a great way to get your subscribers excited and make better decisions. Whether it’s a preview to an upcoming course or event or you simply want to get your audience excited about new content that you will be releasing, send an email that will give them just enough information to ensure they keep an eye out for your next email.
Webinars and free events and courses are a great addition to any sales funnel, particularly if you want to increase the ROI of your subscriber list. To really make your upcoming webinar or event stand out, find ways to partner with influencers, brands or experts that you know your subscribers will react to. Don’t forget to share the news about your upcoming event on social media as this is also a good way to add new subscribers to your list.
The reality is that people always want to know what’s in it for them. Create an email campaign that’s based on how you can help your subscribers to show that you’re engaged and care. Asking for feedback from your subscribers can provide you with a wealth of useful information. By finding out what your subscribers need you can refine both your sales and marketing strategies.
If you want to build lasting relationships with your subscribers, you’re going to need to do more than just the bare minimum. Today’s consumers crave something deeper and different. They want to know that the brands they’re investing their time and money in are actually making the effort to provide them with a worthwhile experience, and email marketing is a tool that can help you do this.