There is simply no way to navigate the web as a digital marketer without the help of Google Analytics and learning how to use this popular platform is definitely one of the best decisions you will make.
The platform does take some time to master but you have to start somewhere. Here are the Google Analytics resources that come highly recommended:
What better way to learn about Google Analytics than from the masters themselves. The Analytics Academy courses cover everything from the basics and advanced techniques to understanding how to use Google Tag Manager. All you need is a Google account to get started.
Jeff Sauer was one of the first marketers to beta test Google Analytics in 2005, so it’s safe to say he knows what he’s talking about. His beginner course will take you through everything you need to get started as a beginner. Once you’re done with the mini-course, you will have the option to become Google Analytics Certified.
Udemy is a great resource for beginners as well as marketers who want to take things a little further. The platform offers a wide range of Google Analytics resources that will give you the knowledge you need to take your career to the next level.
This is another winning resource from Jeffalytics that will help educate you on what Google Analytics can do. It’s also the perfect reference for when you’re analysing sites and building reports.
Similar to Udemy, LinkedIn Learning also offers a wide selection of Google Analytics-related courses that cover the basics as well as advanced techniques that will help you produce powerful reports.
What are your reasons for wanting to learn Google Analytics?