KOBIT Kompact Series: How Can I Improve a Low Google Ads Quality Score?

2019/06/16 20:00

low quality score ads

Having a low Google Ads quality score means you’re going to be paying far too much for terms that shouldn’t be expensive.

If your quality score is low, this is one of the first things you’ll want to fix on your Google Ads account.

Three main factors are taken into account when assessing your quality score:

  • Keywords
  • Ads
  • Landing Pages

Some experts also suggest that your click-through rate (CTR) plays a role in your overall score.

Your quality score is important because it determines what position your ad will hold in the paid search results. Just because your bidding strategy is good doesn’t mean you’re going to rank higher. When you don’t take steps to improve a low-quality score, your CTR is going to drop, which means your ROI is going to drop too.

Tips for Improving Your AdWords Quality Score

  • Make sure your messages match. The more you give users what they want and expect, the higher the chances of them clicking on your ad and converting. Make sure that your ads include keywords and wording that match user needs and that this messaging carries through to your landing pages. A strong message match will increase conversions and your quality score.
  • Focus on single keyword ad groups. If you’ve recently turned to Google Keyword Planner for keyword suggestions, you probably ended up with a mixed bag. Unfortunately, you can’t target a broad selection of keywords and still achieve a good quality score, which is why it’s better to focus on single keyword ad groups.
  • Use expanded text ads. Expanded text ads allow for more characters, which means you can incorporate your top keywords into enticing sentences that make sense.

Taking the time to improve your Google Ads quality score will save you time, and most importantly, money.