What is a Good CTR for My Google Ads Campaign?

2019/06/23 20:00

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Click-through rate (CTR) measures how often people click through to a landing page from one of your Google Ads campaigns and a higher CTR means you pay less and rank higher.

There are also several factors that impact CTR, including:

  • Relevance: How well an ad relates to the keywords that are being targeted.
  • Network: Text ads tend to have higher CTRs than ads displayed via the Google Display Network.
  • Device: Mobile CTRs tend to be higher than those obtained on a desktop or tablet.
  • Ad Rank: If your ad doesn’t rank high on search engines, naturally, your CTR is going to be lower.
  • Channel: CTRs on Google are different to platforms such as Facebook and LinkedIn.

Google Ads CTR Benchmarks

According to WordStream, the average click-through rate on the search network is 3.17% and 0.46% on the display network. However, this does differ per industry.