In order to build and sustain your organic traffic and SEO rankings, you’re going to need the right tools to track your efforts.
SEO analysis is essential and these are the tools you should be using to do it. While Google Analytics will always be a tool that you can use to track your SEO success, there are a few others that can provide you with additional data.
SEMRush is great for tracking paid, social and organic traffic but it is also possible to keep track of the keywords your domain is currently ranking for. This means that once you start targeting specific search terms, you can easily track whether or not your site is ranking for them and how much traffic you are generating from specific terms. You can also use this tool to create a keyword strategy.
Moz’s SEO Toolbox makes SERP analysis easy, while the Link Explorer tool helps you to identify any problems within your website’s structure. Website owners will also be able to keep track of the backlinks that might be affecting their domain score and find out whether Google is indexing all of their pages.
What better way to keep track of your site’s performance than by finding out from Google directly. Google Search Console is ideal for identifying website errors and to find out which of your site’s pages have been indexed.
This is another useful tool for keeping track of your SEO efforts. Simply insert your URL and Ahrefs will check the health of your site. This tool is particularly useful for keeping track of external and internal links and for identifying problem pages that could be affecting your SEO rankings. Even the quality of your content can be checked.
By using one or more of these highly-recommended tools to generate and supplement your monthly reports, you will gain access to valuable data that will make SEO optimization a breeze.