Both SEO and PPC are proven tactics for driving more targeted leads to your website but when you only have a limited amount of time and resources, what should you be focusing on first?
Here is a quick comparison to help you decide what’s right for your brand.
SEO can be a little intimidating because it has so many different elements, plus it takes time to reap the rewards. However, according to Search Engine People, over 90% of all interactions on the web start with a search engine. Online users also perform well over 3 billion searches every day.
Let’s look at some of the benefits of focusing on SEO:
PPC is the process of creating ads on Google and platforms such as Facebook and paying for every click that is generated. Running PPC ads gives you instant access to a very large market. Google alone can give you access to a network of over 2 million websites and applications.
Let’s look at some of the benefits of focusing on PPC:
The majority of brands will be able to derive value from both tactics. It’s more a case of deciding how you would like to split your time and your marketing budget and what your goals are.