One of the many reasons that video performs so well is because it helps build an emotional connection between viewers and a brand. Over and above the fact that it’s an engaging form of content, video can enhance your SEO strategy too.
If there’s one thing that Google is really good at, it’s giving searchers more of what they want and searchers are definitely demanding more video content. You may have noticed how many videos show up on the first page of Google, which is a clear indication that Google is prioritising this type of content. Spending more time developing quality video content could go a long way in growing your brand’s SERP presence.
YouTube is the second largest search engine around today and processes billions of searches every month. By adding more videos into your content mix, you get to tap into a whole new audience. All you need to do is treat your YouTube videos like any other piece of content by working keywords into the title, description and video transcript.
Social media is another important component of Google’s algorithms and the more interactions you’re receiving on social media, the better it will be for your site’s rankings. Again, be sure to add keywords to your video’s title and description when uploading.
Static content such as blogs can be greatly enhanced with video. Research shows that users are far more likely to spend more time on your site if the page contains video content mainly because it gives them the option to watch or read the content. And naturally, the more engaged your visitors are, the better it is for your SEO rankings.
Creating video content does require additional time, budget and resources but the results it can produce are well worth it. With so many brands competing for your customer’s attention, you need to do something extra to stand out and video is definitely a tactic that can help you achieve that.