Black hat SEO is still alive and well in 2019 and while some marketers willing partake in these tactics, it’s still best to avoid anything that could get your penalised, particularly if you’re working on multiple client websites.
If you want to make sure that you’re not engaging in any black hat SEO activities, these are the types of tactics you should be avoiding.
Black Hat SEO Tactics to Avoid in 2019
- Cloaking. Basically, cloaking refers to creating two versions of your site and content, one for bots and one for users. While Google’s algorithms don’t generally index cloaked sites, it does still happen but these sites are also eventually heavily penalised.
- Paid links. The more authoritative sites that link to yours, the better it is for SEO. Unfortunately, inserting paid links on your site and within your content won’t get you the results you’re hoping for. Buying a link on other websites or selling links that are not relevant to your content or your visitors is seen as black hat SEO and it will harm your rankings.
- Keyword stuffing. It’s hard to believe that some marketers are still creating content for bots and not users. Keyword stuffing is still a major no-no and since Google’s algorithms are even more advanced, your site will more than likely be penalised a lot quicker.
- Hidden links. This is any link that is hidden behind an image, one letter or a small part of a word that’s linked, text that has a font size of zero or placing a white link on a white background. Hidden links are still used because Google takes them into account when analysing a site. However, this is definitely considered black hat SEO and it will only take you so far.
- Clickbait. It’s perfectly ok to use headlines that make a user curious and encourage them to click through to your site, provided your content actually delivers on the headline. If you are simply using a headline to draw a user in and nothing more, it’s considered black hat.
All in all, if you have been staying up to date with Google’s algorithm changes, there’s no reason why you would need to resort to black hat tactics.