How the speed of your website can affect your online conversions and SEO rankings.
A simple concept such as website speed might not seem like a big deal but it could actually be the reason behind the drop in your conversions as well as how well your website is ranking in search engine results.
Your website’s speed is measured by how quickly your website loads on both desktop and mobile devices and plays an important role in how well your site performs online.
Here is why it’s a metric that matters and why you should be paying close attention to it:
According to MachMetrics, the average website loads within 9 seconds but today’s online users will generally leave a website if it loads in anything less than 3 seconds. This means that if your website isn’t at least meeting industry standards or better, there’s a good chance that you’re losing out on a lot of potential business.
Today’s online users are all about instant gratification and let’s face it, patience is no longer one of our strong suits, so it’s up to you to make sure that your website is able to serve a page as quickly as possible across a multitude of devices if you ever hope to grow, keep your existing customers and attract new ones.
Research by Skilled showed that if your website makes around $100,000 per day, a 1 second improvement in page speed could bring in an additional $7,000 per day, which proves the incredibly powerful impact of page speed on your conversions.
Google’s mobile-first index is completely changing how people design and optimise their websites.
Google recently released some fascinating stats around website speed. It reported that the chance of a website bounce increases by 32% when your website load time goes from 1s to 3s, while an increase from 1s to 5s pushes the chances of a bounce to 90%. A load time of 10s or more increases the bounce rate to 123%.
The bottom line is that Google favours websites that are performing well and sites with high bounce rates aren’t giving search engines the green light. This means that your website speed, especially on mobile devices, plays a role in how well you’ll rank in search engine results.
In order to gauge whether your site’s speed could be affecting your online performance, here are a few tools that you can use to test it:
If you’ve found that your website’s load time is longer than 10 seconds on desktop or mobile or both, here are a few basics tactics that you can use to improve it:
Page loading times are an important part of any user’s online experience and while it can be tempting to implement a grand design and fancy features, this will only slow your site down. Find a way to still display your brand in the best way possible without slowing your site down and making it difficult for your customers to interact with your business online.
What tactics will your business be using to improve your user’s online experience?