Understand the key differences between PWA and AMP in order to enhance your brand’s mobile experience.
If there’s one thing that all marketers know to be true, it’s that mobile comes first.
A user’s mobile experience with your brand matters more than anything else and should be a top priority in any business, regardless of size or industry.
If you’ve recently been researching ways to enhance your brand’s mobile experience, you’ve more than likely come across two terms, namely Progressive Website Apps (PWA) and Accelerated Mobile Pages (AMP).
While these two concepts may seem similar, there are some key differences.
Let us outline them below.
PWAs are web pages that are made to look like mobile apps. Using similar navigations, design concepts, interactions and features, progressive web apps give you the best of both websites and mobile apps.
A PWA is essentially a mobile-responsive website with the added features of an app, giving users an app-like experience on the mobile web. Zomato.com is an excellent example of a PWA. It’s important to mention that PWAs aren’t a replacement for apps as they aren’t able to do absolutely everything that an app’s able to do.
The main goal of AMP is to speed up website load times by allowing businesses to build web pages that only display the most crucial information, leaving out the fancy features that can be found on an HTML site. AMP makes it easier for businesses to create faster, mobile-friendly content that won’t slow down a user’s mobile device.
In early 2016, Google added AMP into its mobile search results due to the increased demand for faster, more convenient mobile experiences.
When it comes to deciding which option is best for your business, you need to look at the type of website you’re currently running.
If your site is mainly content based or you have a site that has mostly static content and isn’t too media heavy then AMP is probably the best route to go.
Websites that have a lot more functionality such as ecommerce sites should definitely be looking at PWA first as they are focused on engagement just as much as load times.
Many websites owners will opt to use both PWA and AMP as both options provide them with different benefits that will help enhance their brand’s mobile experience and boost their SEO efforts.
Below are the steps you would follow to setup AMP on your WordPress site:
You will be able to keep an eye on all of your accelerated mobile pages from your Google Search Console.
You can also test the difference between the speed of your standard mobile pages and your AMP pages using WebPageTest.
Setting up a Progressive Web App requires the assistance of an experienced developer and isn’t as simple as setting up AMP pages.
In order to get started you’re going to need the following:
You will find detailed instructions on how to go about creating a PWA here.
Both PWA and AMP are powerful and effective ways to improve your mobile site performance and increase user engagement provided they are setup and implemented correctly.
What will you be using? AMP, PWA or both?