Do you really need a corporate blog? Content is the core of any good marketing strategy. Nowadays, both consumers and businesses are using the internet to reach their needs, as a result companies should be taking advantage of the opportunities that online marketing provides. A corporate blog will not just help your business; considering the current consumer behavior, corporate blogging is critical for your company’s online presence, allowing you to stand out above the competition, and even get you customers.
As you add more content to your site, more pages from your domain will get indexed by search engines. This way search engines will recognize your website as an important source of information for people to access. This will improve organic search visibility and increases website traffic. You could blog about topics sourced from your sales team; as they are talking to your leads on a daily basis they might provide you some good blog content ideas based on the interests and needs of those leads.
According to a survey released by HubSpot.com, B2B marketers that use blogs receive 67% more leads than those that do not.
Not only can your corporate blog help you bring in visitors that you can convert into leads; but it can also help you nurture those leads.
Calls-to-Action (CTAs) are an important element of any successful inbound marketing strategy. For maximum effectiveness you could implement a smart Call to Action. Smart CTAs will allow you to display a different message to different types of visitors.
Smart CTAs allow you to design different messages based on an individual’s lifecycle stage. For example, will allow you to show first time visitors a CTA for an early-stage CTA buttons such as an educational, top-of-the-funnel offer. While blog visitors that have already been converted into leads, could be pointed to a CTA for an offer that aligns with their position in the middle of the funnel, such as a demo or sale consultation.
According to a study put together by Demand Centric, “78% of CMOs think custom content is the future of marketing. And 61% of buying decisions are influenced by custom content.”
Your existing customers have different questions about your products, services and so on. The best way to answer these questions is to create a custom content. You could create custom to inform your customers about the new features of your product, or the benefits of using your app.
The Content Marketing Institute explains that “customers mainly want to know how firms can solve their problems and make their lives easier. It’s not enough to stress benefits over features; the business must show that it has a thorough understanding of its customers ‘needs by developing the ability to write in their shoes”
Make sure that the posted content will grab your customers ‘interest and will answer questions about what you can do for them
A corporate blog is a very good way to establish yourself as an expert in your field. A blog will provide you a platform where you can present to your clients, potential clients and partners exceptional content such as news, tips and trends.
According to the Demand Gen Report from 2016 47% of buyers read between 3 and 5 pieces of content before engaging with a sales representative. As you build up authority in your niche, this will increase trust. Trust turns interested viewers into customers and current customers into loyal customers.
“A business blog is important because it is the optimal choice for your content marketing hub. In today’s content-driven world, while you may view yourself as a marketer, you’re really a publisher. You have to provide relevant content for your prospects, customers and the public, who spend over 10 hours a day consuming media.”—Joe Pulizzi, Content Marketing Institute.
You can use your corporate blog to promote a product/service offer at the end of each article, converting visitors into leads.
Keeping an active social media presence requires unique, high-quality content. Instead of sharing other companies’ content you could direct those leads to your own website and increase traffic. Social Media is a great channel to push your blog content out to a targeted audience that will lead to an increased brand awareness.
As you know, links have been the lifeblood of search engine optimization for a long time. Adding new fresh and high quality content to your blog will serve as a resource for other bloggers and media. They will start sharing and citing your content in their own blog and articles. If enough relevant, quality sites link to you, your website will become a more trusted, authority site by association.
Fitting in a long tail keyword is a lot more challenging than simply squeezing in a one or two words keyword. However long-tail keyword phrases get more targeted results.
This is where your corporate blog post comes in; adding more content is the best way to rank for long-tail queries. The more content you will add to your website, the more chances you will have to rank for highly-specific phrases.
If you are still not convinced that a corporate blog is worth your time and money take a look at the below facts. We are sure that these will convince you to start one right away:
Blogging on your company’s website is one of the best ways to set you apart from your competitors. Is there anything you would add to this list? In your opinion, what are the major advantages of blogging on your website?