A closer look at the boxes your website should be ticking in order to get indexed as quickly as possible.
A study by marketing firm BrightEdge showed that over 50% of website traffic stems from organic search. Basically, if your website hasn’t been indexed by Google, you’re probably losing out on a lot of potential business.
Search engine optimisation (SEO) should be an integral part of any online marketing strategy, especially if you rely on website traffic to generate an income. If you’re not in a hurry, you could always just sit back and wait for Google to index your site but if you’re like most business owners, you want to get your site to the top of the SERPS before your competitors do.
Many people want to know how long they will have to wait for Google to index their site and unfortunately, there’s no real answer to this.
While some websites have been indexed within a few days, other site owners have had to wait up to 6 months. It’s important to remember that the indexing process is anything but an exact science however, there are things that you can do to better your chances of being indexed by Google.
7 Tactics that will help your website get indexed
There are many factors that will determine how quickly Google indexes your website but below are a few tactics that you can implement today to increase your chances.
- Submit your website to Google Search Console. If you haven’t already, sign up for Google Search Console so that you can submit your website to Google. By submitting your website, not only are you making Google aware of your website but it will also give you the ability to track your index status, website stats and crawl errors. When submitting your website, be sure to submit the www and non-www versions as well as the HTTP and HTTPS versions of your site. Submitting all versions of your site will ensure that Google isn’t attributing the same content to different versions of your site.
- Create a sitemap. A sitemap might seem like a basic concept but it’s an important step in the SEO process. An XML sitemap will list all of the pages on your website, alerts search engines to new pages that have been added and will guide Google on how often to check back for changes. Don’t forget to submit your XML sitemap in Google Search Console.
- Increase your site’s authority. Inbound links are a must if you want to speed up the indexation process. Link building exercises will drive more people to your website and encourage Google to crawl your site sooner. Start by making a list of websites that you know your audience frequents and then move onto creating killer content. Once you’re happy with the content you’ve created, start approaching the websites you’ve listed about linking to or mentioning your content. It also helps to promote your content on social media and to get in touch with any brands or authoritative figures that you know would find your content interesting.
- Speaking of great content. If you want to give Google and potential customers even more reasons to visit your site, create a blog. Google is all for informative, entertaining and valuable content so the more you can post content that you know your audience would benefit from, the more likely it is that Google will crawl your site. In fact, a study by Ignitespot showed that websites with blogs have 97% more indexed links and 434% more indexed pages.
- Clear up those errors. If you want to speed up the indexing process, make sure that you’re getting rid of any crawl errors that are showing up in Google Search Console. Basically, anything that’s slowing down your site will decrease your chances of landing on page 1 of Google’s search results. It also helps to test the speed of your website, which is a factor that can also make your website less appealing to search engines. If you have cleaned up your site and fixed all major errors but are still finding that your website is slow, you may want to look at your hosting provider. Don’t forget to check for and fix errors on a regular basis to make sure that your crawl rates don’t slow down.
- Install Google Analytics. While this is not a must, by installing Google Analytics, you are simply giving Google another small heads up that your website is active. Over and above the SEO benefits, Google Analytics will also be able to tell which websites are driving the most traffic to your site, information that you can use in your link building strategy.
- Adopt an internal linking strategy. If your website isn’t brand new and you already have some indexed pages, you can use this to your advantage. An internal linking strategy will help establish site architecture and spread link equity, which will not only inform Google about other important pages on your site but also give users more reasons to stay on your site longer.
There are of course countless other tactics that you can adopt in order to increase the chances of your website ranking higher in Google’s search results but the above tips will ensure that the foundation of your SEO strategy is taken care of.
Is your website new to the world of SEO or are you simply trying to improve your current rankings?