We take a closer look at the benefits of using Google Surveys to find out what customers think about your business.
In 2012, Google set out to make quality research available to businesses of all sizes, which is why Google Surveys was created.
Google identified the need for affordable, accurate research amongst organisations from various sectors and created a product that filled this gap in the market.
When it was first launched, Google Surveys only gave businesses access to 12 markets, including Australia, Brazil, Canada, France, Germany, Italy, Japan, Mexico, Netherlands, Spain, the U.K., and the U.S. Today, businesses can survey users from 46 additional markets that include most of Europe, Africa, India and South Korea to name but a few, giving you access to incredibly valuable data that can be used to grow your brand.
Businesses using Google Surveys can expect to reach tens of millions of possible respondents per day.
Surveys are run across a network of over 1,500 websites that focus on a broad range of topics and work with two types of respondents.
Business pay to run surveys, while Google pays publishers for every survey that is answered on their site. In order to encourage a response, Google Surveys will partially or temporarily block a website’s content across desktop and mobile devices, asking users to answer a few simple questions in order to keep reading.
Instead of having a predefined panel of respondents, Google Survey uses processes called ‘river sampling’ and ‘web intercept’ to select survey respondents. This ensures that biased opt-in survey respondents are avoided.
Surveys include a maximum of 10 questions with a limited number of open-ended questions to encourage higher response rates.
In 2017, an average of 3 million surveys was completed every month, with each survey averaging 2 million completed responses per day, making this one of the most effective market research tools available to businesses today.
Market research is an integral part of running a successful business and fortunately, businesses no longer need to spend a fortune to gather valuable insights from their customers.
Below are a few reasons why you should consider using Google Surveys as a market research tool:
Google has made it incredibly easy for businesses to create surveys that will help them in their market research efforts.
The survey setup process is comprised of three steps:
Once you start receiving feedback from users, you will be prompted to login to your dashboard in order to view your reports.
Whether you’re launching a new product, want to know what people think about your latest TVC or you simply want to find out whether people are happy with your level of service, Google Surveys is an excellent market research tool.
What will you be using Google Surveys for?