Looking to promote your content to a larger audience? These are the platforms and tactics you should be using.
Creating a blog for your brand isn’t a difficult task but just because you have a blog and update it regularly doesn’t mean that visitors are automatically going to start streaming in. When you consider the fact that over 2 million blogs are posted online every single day, it starts to make sense why you will need to promote your content if you want it to have any impact at all.
Today’s online users access and engage with content on a variety of different platforms, which means that there are a number of ways for you to broaden your content’s reach.
Below is a list of the most popular platforms and tactics that you can use to promote your content and reach a wider audience.
This popular Q&A site is one of the best ways to position your brand as an industry expert while still providing your target audience with valuable content. You won’t be able to simply promote your latest content though and will need to take a more strategic approach.
Use Quora to find questions that are relevant to your brand and offering and provide a personalized, detailed and useful answer. You will have the option to insert a hyperlink in your answer that could take users to a blog on your site but don’t answer questions just for the sake of directing people to your site. Only add a hyperlink to additional content if it’s really necessary.
As an added bonus, you can also start creating blog posts about questions that you’ve answered on Quora to add additional content to your site and position your business as an authority on particular topics.
This blogging platform makes it easy to republish your content, helping you reach a wider audience.
Since there is a lot of debate around whether you should be duplicating your content on another site, Medium will add a rel=canonical link if you use their import function. This ensures that you won’t be damaging your SEO rankings.
Another approach is to simply create posts that include your blog’s headline, blurb, and the first paragraph, after which you can redirect users back to your site if they wish to read the rest of the article.
Medium can also be used as an additional platform for creating and promoting unique content to drive more brand awareness and traffic to your site.
While many believe that email is dead, this is anything but true. In fact, email will be used by 3 billion people by 2020 and according to 80% of professionals, email marketing drives most of their customer acquisition and retention.
If you already have a database of client emails, use it to promote your content by creating a weekly or bi-monthly newsletter. Not only will this help drive traffic to your website but it increases the chances of your content being shared on social media too. Just remember to include an unsubscribe link to comply with the CAN-SPAM Act.
Reddit currently receives an impressive 170 million+ visitors every month, which means it has the potential to drive a lot of traffic to your site.
Basically, people use Reddit to link to content they find interesting, with users being able to upvote or downvote these submissions. Since Reddit users are no strangers to brands punting their own content on the platform, it’s best to create a personal profile that can be used to promote your content. Just be sure to also promote content from other websites so that it doesn’t become obvious you’re only posting content from one website.
With over 2 billion active users, it’s not hard to see why Facebook is one of the most popular platforms for promoting your brand’s content.
Along with promoting and boosting your content from your own Facebook page, there is also the option of joining groups that you know your target audience frequents and promoting your content there. The key to successfully using Facebook groups is to actually be an active member that adds value to the group. Take the time to comment, answer questions and engage with other user’s posts. Only promote your own content once or twice a month and only after you’ve established some credibility within the group.
Even though Twitter is definitely one of the more fast-paced social media platforms, with a whopping 327 million monthly active users, it’s still a great place to promote your content.
Along with promoting your content on both your business and personal accounts, you can also use hashtags to your advantage. Start by identifying hashtags that are being used in Twitter chats and by your target audience. Use this hashtags when promoting your content or adding to the conversion to drive engagement and traffic to your site. Just don’t overuse the hashtags or it may have the complete opposite effect.
While promoting your latest blog posts on your LinkedIn company page is one approach, like Medium, LinkedIn also gives users the opportunity to add articles to the platform via their personal LinkedIn profiles. Even though LinkedIn doesn’t add rel=canonical links, it appears that Google isn’t flagging LinkedIn articles as duplicate content.
A second option is to join relevant industry groups to promote your content there. Again, this should be done strategically and only after you have established some credibility amongst other users, otherwise, your promotional efforts will simply be seen as spam and you will be booted off the group.
Visual content is certainly on the rise and with over 800 million people currently using Instagram, it is definitely a platform you should be using to promote your content.
Not all brands are well suited to Instagram though so it should only be included in your content marketing strategy if you have high-quality content that you can share and if your target audience is present on the platform. One way to promote your content is to add a snippet of text in the description of your post and a link to your actual post in your bio.
Instagram Stories are another great way to create instant awareness of your latest blog posts and it’s also easier to insert a URL. Brands on Instagram with over 100K followers have grown by 163% in two years, making this a must for content marketers.
More than 500 million hours of videos are watched on YouTube each day, which is the 2nd largest search engine in the world.
Just because your brand doesn’t produce a lot of video content doesn’t mean you can’t use YouTube to promote your blog posts. If you do have engaging, informative and entertaining video content, promoting it on YouTube is a given but if you’ve recently created a new blog post or ebook and want to promote it on YouTube, get one of your team members to create a short video outlining the highlights of your latest piece of content.
Which platforms will you be using to promote your content this year?