Looking to add some new SEO tools to your marketing arsenal on a tight budget? You’ll need this list.
When you have to keep track of and comply with a new Google algorithm every other month, it helps to have the right SEO tools to assist you but with so many great options out there, it can be difficult to know what to choose, especially if you don’t have a massive budget.
To make the selection process a little easier though, we have put together a list of our favorite SEO tools under $60 that will help make your job a little easier.
This is by far one of the most popular SEO tools on the market today and for good reason. Even though they do offer paid plans, their free option also really comes in handy when it comes to researching keywords. Simply type in a domain name and SEMrush will tell you which keywords the domain is ranking for, keyword volumes, position and more.
Cost: From $24 p/m
If you’re looking to generate more inbound links to your site, Buzzstream is a great tool. The process of reaching out to people about backlinks can be slow though and very often feel like cold calling. Buzzstream not only makes it easy to research the right people but it will also help you come up with the right messaging and keep track of sites that have accepted your link requests.
Cost: From $29 p/m
BrightLocal is an incredibly powerful tool that allows you to perform in-depth SEO audits. This impressive tool will help track your rankings, build citations, monitor and get reviews and perform local and Google audits all from one easy-to-use dashboard. If you’re looking to use SEO to grow your business and attract more clients, this is definitely a tool to consider.
This handy SEO tool is one of the best ways to pick up on common SEO issues and the fact that this tool has been around since 2010 says a lot about how many marketers use it. Once you’ve scanned a website, you can export the results into Excel for further analysis. While the dashboard might seem slightly overwhelming at first, it is easy to navigate.
Cost: From $33 p/m
If you want to keep a closer eye on your competitors, their most profitable keywords as well as the ads they’re running, SpyFu is a great tool. A great feature of this tool is that it shows you competitor keyword weaknesses, which you can then turn into amazing content and optimization opportunities for your own brand.
This is another great tool for uncovering SEO optimization opportunities. HubSpot is another brand that has been around for a good few years now and has continuously improved their SEO tools, Website Grader included. The tool looks at metrics such as mobile readiness, security, performance, and SEO.
Google Search Console is a tool that every marketer should be using. And with the new beta version that is currently being rolled out, Google Search Console is set to get better than ever. What better way to keep track of your index status, crawl errors, structured data and sitemaps than with the help of Google themselves.
Cost: From $49 p/m
Using factors such as social media, usability and any current SEO efforts, Woorank will analyze your website and report back on how you can optimize and improve your site in order to enhance your rankings. Since this tool uses over 70 metrics, you can really be sure that you’re reviewing every possible optimization opportunity.
Ubersuggest from Neil Patel is a great alternative to Google Keyword Planner and it’s free. Simply enter a keyword or phrase, choose whether you want to search the web, images, YouTube, shopping or news platforms and you’ll be presented with a great selection of suggestions, which can be organized alphabetically or even visually.
This free toolbar is a must for content marketers. Once you add it to Chrome, you’ll be presented with Buzz and Impact metrics for any piece of online content. The Buzz metrics look at how content is performing on social media, while the Impact metrics look at engagement including, views, clicks, comments, and downloads.
There are so many great tools out there but this list proves that you don’t need to have a huge budget to win at SEO.
Are there any additional tools that you would add to this list?