How to stop tracking your IP Address from Google Analytics

2018/07/27 08:00

How to stop tracking your ip from Google Analytics

Make your Google Analytics reports more accurate by excluding your IP address.

If you’re managing a website, chances are you’ve already installed Google Analytics in order to track visitor stats.

Google Analytics is an essential tool and a powerful one at that, allowing you to give your visitors the best possible experience with your brand.

However, unless you’ve told Google Analytics not to track your IP, chances are your reports are going to be slightly skewed, which means you’re not getting an accurate representation of your data.

Fortunately, it’s incredibly easy to exclude your IP address in order to increase the accuracy of your reports.

How to block your IP address from Google Analytics

Before you can block your IP, you will need to know what it is. Simply type ‘What is my IP address’ into Google Search to access your public IP address.

Know your IP address

There are two ways that you can now block your IP.


Block it within Google Analytics

In order to block your IP address directly inside Google Analytics, follow these steps:

  • Login to Google Analytics and click on the Admin menu item

  • Inside the View column, click on Filters > All Filters > Add Filter

  • Give your filter a name and select the Predefined filter type
  • Click on Exclude, select IP Address and That Are Equal To from the drop-down menus
  • Copy and paste your IP

  • Hit save and Google Analytics will apply your filter

By blocking your IP address directly in Google Analytics, you’ll be able to block your IP address across multiple browsers and you won’t need to rely on third-party applications.

The only con is that if you move around a lot, you will need to setup multiple filters.

Use the Google Analytics extension for Chrome

An easier way to exclude multiple IP addresses from your Google Analytics reports is to use the Chrome extension. Follow these steps to install the extension:

  • Navigate to the Google Chrome Store
  • Search for the Block Yourself extension and click on the Add to Chrome button

  • The extension will now appear in your toolbar
  • Click on the Block Yourself icon > Options

  • Now enter all of the domains that you want to block your IP from

  • Click on Save and you’re good to go

Of course, this option will only work with Chrome browsers.

And there you have it, your IP has been blocked from Google Analytics and your reports should now be far more accurate.