Make your Google Analytics reports more accurate by excluding your IP address.
If you’re managing a website, chances are you’ve already installed Google Analytics in order to track visitor stats.
Google Analytics is an essential tool and a powerful one at that, allowing you to give your visitors the best possible experience with your brand.
However, unless you’ve told Google Analytics not to track your IP, chances are your reports are going to be slightly skewed, which means you’re not getting an accurate representation of your data.
Fortunately, it’s incredibly easy to exclude your IP address in order to increase the accuracy of your reports.
Before you can block your IP, you will need to know what it is. Simply type ‘What is my IP address’ into Google Search to access your public IP address.
There are two ways that you can now block your IP.
In order to block your IP address directly inside Google Analytics, follow these steps:
By blocking your IP address directly in Google Analytics, you’ll be able to block your IP address across multiple browsers and you won’t need to rely on third-party applications.
The only con is that if you move around a lot, you will need to setup multiple filters.
An easier way to exclude multiple IP addresses from your Google Analytics reports is to use the Chrome extension. Follow these steps to install the extension:
Of course, this option will only work with Chrome browsers.
And there you have it, your IP has been blocked from Google Analytics and your reports should now be far more accurate.