UX designs that will change the whole performance of your website
How to provide your website visitors with the best possible online experience.
How much time users spend on your site, how engaged people are with your content and the number of conversions that you see are all linked to user experience.
Let’s face it, online users are not short on choices while browsing the web so if your site is difficult to navigate and interact with, they won’t hesitate to find another site that offers a more user-friendly experience.
There are a number of ways that you can provide online visitors with a better experience on your website but since the introduction of Google’s Mobile-First Index, mobile has become one of the biggest UX design considerations.
Following the sharp increase in the number of people performing searches on their mobile devices, Google made the decision to move away from desktop sites and to only focus on mobile sites.
Basically, going forward, Google will only be indexing the mobile version of your website. If you have separate URLs for your desktop and mobile sites, the relevant URL will be shown on the right type of device but the actual website content that’s indexed will always be the mobile version of your website.
This is not to say that your website will be delisted or that you will drop in rankings, it simply means that it’s crucial that your website be mobile-friendly if you want to continue ranking well in SERPS.
Google has also released a mobile-speed score that will grade websites on a 10-point scale. There are a number of factors that contribute to the speed of your site and if you’re concerned about your speed, it’s recommended that you make use of Accelerated Mobile Pages.
It should also be noted that these updates are being rolled out slowly and further adjustments will be made along the way. The point is that if your website isn’t providing users with a stellar mobile experience, it’s time to make a few changes sooner rather than later.
Many businesses are tempted to place as much information as possible on the homepage in order to convince users to take a specific action but this usually has completely the opposite effect. By providing users with a simplified homepage that has a clear message, you encourage them to seek out further information and browse further. Keep your most important content above the fold so that it’s the first thing a user sees when they land on your homepage. Don’t forget to always link your logo to your homepage too.
As we’ve already established, mobile is incredibly important and will continue to be going forward so spend some time on your site on several different mobile devices to gauge whether users will find it easy to navigate and use. Ask questions such as:
There are a lot of small factors that can change a user’s entire experience on your website, which is why it’s important to review your mobile site as carefully as possible.
Online users don’t exactly have a world of patience so if your website is slow, it is going to affect your website stats as well as your conversion rates. A report by Google showed that 53% of users will leave a mobile web page if it takes longer than 3 seconds to load. There are a number of ways that you can speed up your site though. Start by running your website through Google’s PageSpeed Insights tool.
You will then be given several suggestions such as:
Once you’ve made the relevant changes, your website speed should improve, particularly on mobile.
The majority of website users will scan a web page when they first land on it in order to find the information they’re looking for. To make sure that users can easily find the information they need, use grid-based text alignment to draw a user’s eye to the most important headers, sentences and calls to action.
Too many websites still don’t use clear calls to action, which leaves users wondering what to do next. Not only should your CTA stand out but using clear, convincing text will help increase your conversion rates. Keep the psychology of colours in mind when choosing the colour of your CTA buttons and text. Knowing what text you’re going to use on the button will also help you decide which colour would be most appropriate. Basically, your CTA should tell users what will happen once they click on the button.
Using too many borders on your site can leave it feeling cluttered and bulky. And since you want a user’s experience to be as uncomplicated as possible, it’s best to use borders sparingly. For example, instead of using borders in a menu, opt for additional padding. You can also use subtle colour variations to differentiate between buttons and menu items. The same applies to your search field, instead of using a border, rather give it a different background colour to get it to stand out.
Your site’s content is incredibly important but if you want it to have any kind of impact, users should easily be able to read it and find it interesting to. What this means is that you need to pay extra attention to the following:
As you audit your website to improve usability, always make sure that every element is actually necessary. If there are extra icons, text, buttons or links that don’t really need to be there, rather get rid of them if you want to provide your visitors with a more seamless experience.