The metrics that every online school should be focusing on to grow their site.
Whether you’ve just launched an online school or you’re looking to improve your current website, Google Analytics is a highly-effective tool for finding out exactly what works and which parts of your site can be improved.
By understanding how visitors are interacting with your site, you can make the kinds of adjustments and improvements that will appeal to visitors and encourage them to not only spend more time on your site but convert too.
Below are the metrics that you should be focusing on if you’re running an online school:
Another incredibly useful feature of the Google Analytics platform is Goals.
Google Analytics Goals allow you to track a visitor’s journey through your site, helping you to better understand the behavior that leads to conversions and where there might be gaps in the journey that cause visitors to drop off.
By using Goals in Google Analytics, you can answer some of these key questions:
Now that you know which metrics are most important, here are a few suggestions for improving the design of your online school:
To begin with, your logo should always be linked to your home page to make it easy for a visitor to return to your home page whenever they need to.
Next, look at the number of links that are currently present in your menu. Research shows that website visitors are far more likely to make a decision when they’re presented with 7 links or less. When a user is presented with too many choices, it becomes overwhelming and they’re more likely to leave your site.
Find ways to simplify your website’s navigation, removing any unnecessary links.
Your home page should encourage visitors to move to the next step in the conversion process and should never overwhelm them.
Find ways that you can make your home page more useful and be engaging by providing your visitors with the most pertinent information and a clear call to action. It’s also important that your home page be visually appealing so re-evaluate the images and other media that you’re currently using. Does it truly appeal to your target audience?
The Americans with Disabilities Act requires businesses to make their websites accessible to the disabled public. This means that certain requirements will need to be met.
This involves making certain changes that will make it easier for screen readers to access and navigate your site. You can find out more about how to make your online school ADA compliant here.
There are certain pages and sections of an online school that should be highlighted because they’re important to students.
Firstly, your school’s calendar should be easy to find and should contain accurate information such as important dates and events. Next, make it easy for students to find the contact details for your school as well as specific staff members.
Basically, if there are any important pages and features that your students will definitely utilize, make sure that they can easily be found.
The majority of online users will perform searches and browse websites from mobile devices, one of the main reasons why Google has introduced mobile-first indexing.
Having a responsive website is no longer an option. Not only will it ensure that you’re providing your visitors with the best possible experience but it will help your online school rank better in the future too.
As with any site, optimization should be a top priority and an ongoing effort. Fortunately, tools such as Google Analytics make this a simple task.