What you need to know about how Google’s latest broad core algorithm update affects your website.
A few times a year, Google releases a broad core algorithm update, the latest of which was released on 1 August.
Whenever Google releases any kind of update, brands tend to panic and start searching for ways to prevent their rankings from being affected. Sometimes these updates are minor but in other cases, they can have far-reaching consequences.
This is what you need to know.
Every few months, Google makes broad changes to its algorithm in an effort to improve search results.
As with any algorithm update, your website’s position can either drop in Google’s search results or your rankings can improve. If your website is affected, it doesn’t mean that there’s anything wrong with it. Google’s latest update was designed to benefit sites that may have been under-rewarded in the past.
Google has stated that there’s nothing you can do to ‘fix’ your site in order to benefit from this update. Brands should instead remain focused on creating great content and see where it takes them in the future.
It’s important to remember that Google’s algorithms go beyond simply penalising low-quality web pages.
This algorithm update as caused more of a stir than usual because Google doesn’t generally announce these kinds of updates so marketers are automatically assuming that something big is about to go down.
Remember, Google’s main objective is to deliver the best possible content to searchers based on their search query. So, as long as your brand is striving to create high-quality, engaging content that delivers on the needs of your target audience, there is nothing to worry about.
If you do notice a change in your website stats after this update, the best advice is to simply keep refining and optimising your SEO and content strategies with the idea of providing online users with the best possible information.