Following its latest update, is the Wix platform now SEO friendly?
Wix has been pushing hard to make their website-building platform SEO friendly in an effort to catch up with their competitors, WordPress and Weebly.
Even though Wix provided customers with the ability to create beautiful, user-friendly sites, many of them were leaving for platforms that could also increase their chances of ranking well in Google’s search results.
Prior to their latest update, Wix clients were struggling to boost their SEO rankings due to poor URL structures, a lack of image descriptions, an inability for certain pages to be crawled by Google as well as a problem with lightbox URLs.
Overall, since Google wasn’t able to effectively crawl Wix websites and critical information was missing when it did, Wix websites started getting a bad SEO rep.
It should be noted that Wix is recognized by all major search engines and when the right SEO tactics and procedures are implemented, users should never have a problem with their site being indexed.
In an effort to provide users with a more robust platform, Wix has made their SEO Wiz tool available to all users. In fact, this tool was even mentioned at the last Google I/O 2018 developer’s conference. Wix has also made sure that users can customize the URLs of their websites and that all URLs are automatically made HTTPS improve their SEO rankings.
Since Google’s mobile-first indexing movement has become so important to the success of websites now and in the future, Wix has made sure that all websites are automatically mobile-friendly too.
Lastly, users can now also add those all-important alt tags to their images to benefit from image optimization.
Every website builder is a little different and has its own set of strengths and weaknesses but if Wix is your website builder of choice, this is how you can get the most out of it and boost your SEO rankings.
When used correctly, Wix can be a truly powerful website-building platform. Pair this with smart SEO tactics and great content and you shouldn’t have any problem ranking in Google’s search results.
Have you used Wix to build a website in the past or are you considering it for the first time?